1. WHAT IS THE NEED FOR FACEBOOK ADS STRATEGY?
What is the need for ads on Facebook? The answer is simple. To reach the right
and wide audience, to promote your business internationally or locally, etc. To
fulfill the above goals we need a strategy.
Creating ads on Facebook is nowadays become a great way to reach a large
audience. It also helps in creating a lot of leads by driving campaigns for ads.
Before creating ads, we need to be prepared with some content regarding our post
like images, videos, infographics, etc., to be posted in our ad campaign. We should
make sure that all our content follows Facebook terms and conditions.
For creating ads on Facebook, we should follow some steps:
1. Audience Research: Find your audience by doing thorough research.
2. Create an ad: Think creatively while choosing images and videos for ads.
3. Connect your Facebook page with your Instagram account.
4. Go to Facebook ads manager.
5. Create a campaign: Customize the title of the ad, write a description for your ad,
etc. Upload your ad content here. Add a campaign budget to run your ad
successfully.
6. Measure the success of your ads by viewing insights of your page and
considering sales, awareness of your product, conversion of leads, etc.
Targeting the correct group of the audience makes your Facebook Ad Campaign, a
great success. For that, choose NIDM's course on social media marketing, they
have experienced faculty with live projects.