1.
Social Media Strategy Plan
Moses Gomes, Digital Marketing Consultant

2.
Listen
List the
social
media you
are
targeting
Prepare
Prepare a
strategy to
connect with
those
Interaction
Start
interacting
with honest
comments
and reviews
Conversion
Social media is
simply a tool to
connect online
and facilitate
conservations,
but the best
dialogue takes
place only face-
to-face. In case
of ecommerce
this transforms
into conversion or
check-out

3.
1. Listen
◆ List the social media you are targeting like blogs, facebook,
myspace, twitter, orkut, youtube, etc
◆ Choose key words which will help you to monitor
conversations (the difficult part is choosing the keywords!)
Tools to use Google and Yahoo alerts, etc
◆ Use google blog search and other social media search
engines.
◆ Read what people are talking about the sector and the
brand
◆ List the important social media tools for your brand

4.
2. Prepare
◆ List down the three most important social media tools for
your brand.
◆ Prepare a strategy to connect with those in first phase like
creating brand/product/company page on Facebook, twitter
handle, linkedin, youtube page, etc
◆ List the spokespersons who will be involved, as bloggers
often like to talk to the sector experts. If the brand just want
to leverage a particular product so the product head will
engage with social communicators.
◆ List down social media engagement policy and monitor

5.
3. Engage / Interaction
◆ Start leaving honest comments on blogs, facebook, etc
◆ Upload pics on flickr, picasa and videos on youtube, etc
◆ Create blogs and update on weekly basis.
◆ Be transparent and provide information
◆ Start conservations
◆ Share quality content
◆ Attend tweet meet-ups, blog meet-ups, etc and listen

6.
4. Conversion
◆ Social media is simply a tool to connect online and facilitate
conservations, but the best dialogue takes place only face-
to-face. In case of ecommerce this transforms into
conversion or check-out
◆ To invite meet-ups for the group members at a coffee shop
or plan a day outing or trekking.
◆ Share vouchers or trial package of the product.
◆ Optimize social media channels
◆ Create and maintain value of content

7.
5. Measure
◆ To measure the success we need to answer the following
questions?
• Did we learn something about our customers that we
didn’t know before?
• Did our customers learn something about us?
• Were we able to engage with our customers?
• Do our employees have an effective new tool for external
feedback and reputation management?
◆ Also monitor the following
• Number of quality blog posts
• Number of meanful comments about your brand
• Quality of content shared

8.
Potential payoff for corporate social media
is enormous as the companies will have
better sense of how they are perceived by
their stakeholders

9.
Connect / Follow me on
I Tweet @ https://twitter.com/inspectordhola
I Blog @ http://www.mosesgomesblogs.blogspot.in/
My ppt @ http://www.slideshare.net/gomesrelations
My profile @ https://in.linkedin.com/in/mosesgomes
My Friends @ www.facebook.com/moses.gomes
I answer queries @ http://www.quora.com/Moses-Gomes
My photos @ http://instagram.com/mosesvgomez