No one can simply push a button and create a successful online community. Implementing this paradigm-shifting technology in the corporate world is a new challenge. One size does not fit all, because each company has different reasons for implementing online community, and must accommodate different business processes. We will be discussing what has driven the success of these knowledge management tools in the corporate environment, and what has caused their failures. This webinar will emphasize the need to: - Focus on what the community will contribute - Set appropriate expectations - Avoid common points of failure - Identify required elements Featured Speaker from Fireman's Fund: The featured speaker for both of these webinars is Abigail Shaw. Abby has been working on the issues of web-facing knowledge management for Fireman’s Fund Insurance for nine years. Her experience there spans the development and maintenance of an enterprise intranet, the implementation of a variety of content management systems, overhauls of public websites and extranets, a podcasting program, on-demand video, and consulting with internal customers on very specific knowledge management programs and problems. She is currently Director, External Websites, but for five years her title was simply Infomaster. She has spoken at many industry conferences, including KMWorld’s.

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