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Techstars Patriot Boot Camp
Shai Goldman

sgoldman@svb.com / @shaig

Slideshare.net (search Shai Goldman)

July 18, 2012


                                       1
Background

•   Silicon Valley Bank = commercial bank serving the innovation economy
•   Working with tech startups and venture capitalists for 10+ years
•   Worked in key startup markets: San Francisco and New York
•   Helped hundred of startups with their fundraising process
•   Success in finding investors for startups




                                                                     2
Fundraising

•   It takes A LOT of time (3 to 6 months)
•   It’s not fun
•   It is distraction
•   It is REALLY hard
•   Many startups are not able to raise $ (for various reasons)




                                                                  3
Fundraising Rounds

• Friends and Family
  o   $0K to $200K
  o   Concept and team

• Accelerators
  o   $15K to $300K
  o   Concept and team, sometimes product

• Seed Round
  o   $250K to $2M
  o   Concept, team, product and some customers/users

• Series A round
  o   $2M+
  o   Product is working well, you have good metrics, time to step on the GAS

                                                                                4
Type of Investors

•   Angels
•   Accelerators
•   Seed Funds aka Micro VCs
•   VC Funds
•   Corporate VCs




                               5
Access to Investors

•   Personal Rolodex
•   Founders of Venture Backed startups
•   AngelList
•   Service Providers (Lawyers, Accountants, Bankers, etc)
•   Community (co-working facilities, events, hackathons)

Don’t
• Cold email / call / tweet
• Get over aggressive at events
• Hire a broker




                                                             6
What You Need

•   Team
•   Pitch Deck
•   Product Demo
•   Financials (projections, balance sheet, cap table)




                                                         7
Valuation

• Function of supply and demand
• Seed Rounds - 10% to 30%
• Series A Rounds – 15% to 30%




                                  8
Trends

•   Financial
•   Education
•   Commerce
•   Advertising
•   Media
•   Social
•   Healthcare
•   Infrastructure




                     9
Resources

• http://k9ventures.com/blog/2012/05/31/hope-and-numbers/
• http://www.bothsidesofthetable.com/2012/01/16/how-to-develop-your-fund-
  raising-strategy/
• http://www.angel.co/
• http://www.slideshare.net/jbeninato/raising-capital-closing-the-deal
• http://www.slideshare.net/goldfinger80/investor-presentation-template-1227413
• The Four Steps to the Epiphany - by Steve Blank
• Venture Deals – by Brad Feld & Jason Mendelson
• The Lean Startup – Eric Ries




                                                                        10
Techstars Patriot Boot Camp Fundraising Preso

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Techstars Patriot Boot Camp Fundraising Preso

  • 1. Techstars Patriot Boot Camp Shai Goldman sgoldman@svb.com / @shaig Slideshare.net (search Shai Goldman) July 18, 2012 1
  • 2. Background • Silicon Valley Bank = commercial bank serving the innovation economy • Working with tech startups and venture capitalists for 10+ years • Worked in key startup markets: San Francisco and New York • Helped hundred of startups with their fundraising process • Success in finding investors for startups 2
  • 3. Fundraising • It takes A LOT of time (3 to 6 months) • It’s not fun • It is distraction • It is REALLY hard • Many startups are not able to raise $ (for various reasons) 3
  • 4. Fundraising Rounds • Friends and Family o $0K to $200K o Concept and team • Accelerators o $15K to $300K o Concept and team, sometimes product • Seed Round o $250K to $2M o Concept, team, product and some customers/users • Series A round o $2M+ o Product is working well, you have good metrics, time to step on the GAS 4
  • 5. Type of Investors • Angels • Accelerators • Seed Funds aka Micro VCs • VC Funds • Corporate VCs 5
  • 6. Access to Investors • Personal Rolodex • Founders of Venture Backed startups • AngelList • Service Providers (Lawyers, Accountants, Bankers, etc) • Community (co-working facilities, events, hackathons) Don’t • Cold email / call / tweet • Get over aggressive at events • Hire a broker 6
  • 7. What You Need • Team • Pitch Deck • Product Demo • Financials (projections, balance sheet, cap table) 7
  • 8. Valuation • Function of supply and demand • Seed Rounds - 10% to 30% • Series A Rounds – 15% to 30% 8
  • 9. Trends • Financial • Education • Commerce • Advertising • Media • Social • Healthcare • Infrastructure 9
  • 10. Resources • http://k9ventures.com/blog/2012/05/31/hope-and-numbers/ • http://www.bothsidesofthetable.com/2012/01/16/how-to-develop-your-fund- raising-strategy/ • http://www.angel.co/ • http://www.slideshare.net/jbeninato/raising-capital-closing-the-deal • http://www.slideshare.net/goldfinger80/investor-presentation-template-1227413 • The Four Steps to the Epiphany - by Steve Blank • Venture Deals – by Brad Feld & Jason Mendelson • The Lean Startup – Eric Ries 10