3. About Watermelons
Watermelons is the only store in India which provides everything related to kids under
one roof, especially when it comes to kids interiors. Watermelons bridging the gaps by
providing high quality kids products at a reasonably affordable price. It is the first brand to
introduce hydraulic storage technique in Kids Beds in India. Another USP of Watermelons
is its wide range of Chalk Board and Glow Away paints that it offers.
Products it deals with: Furniture,
Floorings, Wall Decorations,
Furnishings, Bathroom Accessories,
Baby Essentials, Baby Security
Items, Prams / strollers, High Chairs,
Books, Stationery, Games/ toys,
Return Gifts and lots more…
4. Christmas Special by Watermelons
For Christmas special, Watermelons decided to organize a contest on one of the popular
social network FACEBOOK in which the winner will get a gift voucher worth Rs 2000/-.
The objectives to organize the contest were:
1. To increase social reach on Facebook.
2. To bring footfalls in the store by way of giving incentives to the Facebook fans.
3. Increase in audience engagement on the page.
SUPER SANTA contest by Golden Phoenix
Keeping in view the above mentioned objectives, Golden Phoenix devised a SUPER
SANTA contest for Watermelons on Facebook. Below mentioned is the brief description of
the contest:
Super Santa Contest will be a 'Upload Picture’ based contest and will be conducted from
15 Dec, 2011 to 20 Dec, 2011. In this contest, users will be asked to Upload their KID
picture on the page. And the entry that will receive maximum Votes will be declared as the
winner.
5. Promoting SUPER SANTA Contest
Following Promotional methods will be used to promote the contest on Facebook
1. Facebook Advertisements based on contest details will be run
2. A contest creative will be put in Welcome Tab to introduce contest to our new users
3. Display Picture will be designed to let our current users know about ongoing contest
4. Creatives will made to share on the page wall
5. Frequency of updates will be increased to 3, to notify users to know about the
contest
6. Personal messages will be sent to the users who will comment or Like the post
during contest period
9. Post Wise Performance
Reach: Number of unique people who have seen the post.
Engaged Users: Number of unique people who have clicked the post.
Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares.
Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.
10. Post Wise Performance
Reach: Number of unique people who have seen the post.
Engaged Users: Number of unique people who have clicked the post.
Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares.
Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.
11. Post Wise Performance
Reach: Number of unique people who have seen the post.
Engaged Users: Number of unique people who have clicked the post.
Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares.
Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.
12. Super Santa Contest - Artworks
Welcome tab for Fans – Post
Contest
Welcome tab for Non Fans – Pre &
Post Contest
Display Picture
Super Santa Joke of the day –
Welcome tab for Fans – Pre Contest During Contest
13. Super Santa Contest – Participation Form
The participant were required to
fill out the personal detail form in
order to participate in the contest.
The participant was asked to
submit the picture of his kid here.
Number of participations received - 47
14. Super Santa Contest - Promotions
Personal messages was sent to
Facebook fans, who commented or
Liked the page posts during
contest period.
15. Super Santa Contest - Promotions
Facebook Advertisements – Lives in New
Delhi/NCR, 22+ Years, Married
Page Posts to encourage voting
17. Super Santa Contest - Link Report
Report: Number of Clicks on the link to participate in the contest
18. Super Santa Contest – Top 9 Participations
Winner
(won a gift voucher
worth Rs 2000)
2nd Position
(won a gift voucher
worth Rs 1000)
19. Super Santa Contest – Achievements
• Number of people talking about the page during contest period
were 2270
• Viral Reach of the page during contest period was 22484
• Number of fans increased from 700 approx on 1st Dec to 2880 on
31st Dec
• 1898 Likes came On Page (Likes came without advertisement,
through Viral reach) while 190 came through Ads.
• 6414 people viewed the page on 22nd Dec
• Number of Likes and
Comments received on
the winner declare post.
