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GK 600: Lane Change

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2018 GK600 Business Pitches
2018 GK600 Business Pitches
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GK 600: Lane Change

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The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration.

This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event.

Audience: Biker
Need/Want/Desire: Get Over Addiction

The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration.

This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event.

Audience: Biker
Need/Want/Desire: Get Over Addiction

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GK 600: Lane Change

  1. 1. LANE CHANGE GOKART 600 2018
  2. 2. 1 in 4 for young adults aged 18-25 have used illegal drugs in the last 30 days Drug use is increasing in Americans over 50 years old by roughly 3% annually
  3. 3. Most recovery programs end at 30 days. 40-50% of addicts relapse within the first year after treatment.
  4. 4. Adults and teens struggling with sobriety don’t always have the resources or support they need to stay sober and to find a path to lasting change.
  5. 5. There is a direct correlation between drug use and unemployment.
  6. 6. Recovery works when addicts have community and purpose.
  7. 7. HEALTHY OUTLET BOOMING INDUSTRYBUILT IN COMMUNITY The cycling community is vibrant, active, and growing.
  8. 8. We exist to help recovering addicts stay sober through education, intergenerational connection, and a shared passion for bikes.
  9. 9. Lane Change pairs sober teens and young adults with sober baby boomers, both of whom share a passion for bikes. 6-Week Program 4 hours per week 3 Volunteer Instructors 10 Students (Ages 15-19) Space provided by participating bike shops Program Result: Job-Ready Certified Bike Mechanic
  10. 10. MENTOR MENTEE • HELPING OTHER ADDICTS • CONNECTION WITH COMMUNITY • LEVERAGING THEIR PASSION • FEEL SUPPORTED IN SAFE ENVIRONMENT • CONNECTION WITH COMMUNITY • TECHNICAL VOCATIONAL SKILLS INDUSTRY • SKILLED WORKFORCE • 60-80% TRAINING SAVINGS • BUILDS COMMUNITY GOODWILL
  11. 11. Lane Change also recognizes the employment gap in the United States, especially in technical positions. That’s why we help our members earn real life technical skills, equipping them for inspiring futures that capitalize on their passion.
  12. 12. All bike shops are in need of more mechanics. — They spend $500 on average to train them. — Lane Change delivers job-ready mechanics for $125 each.
  13. 13. 15
  14. 14. • BADGE NAME & CRITERIA • BADGE IMAGE • ISSUER & ISSUE DATE • RECIPIENT • EXPIRATION • EVIDENCE
  15. 15. Test Brakes
  16. 16. Test Brakes Check Tire Wear Brake Adjustment Clean & Oil Derailleur Clean & Lube Chain Check Tire Pressure
  17. 17. Bicycle Maintenance
  18. 18. Bicycle Sales, Service & Repair
  19. 19. Automobile Service & RepairSmall Engine Service & RepairBicycle Sales, Service & Repair
  20. 20. Expansion to Five States (Minnesota, Oregon, Colorado, California, South Carolina) 25 Locations Per State 125 Total Locations Producing 6,250 Graduates Annually 80% Placement Rate = $500,000 in annual finder’s fees Matching grants drive another $500,000 annually -- totaling $1M annual revenue

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