So you’ve got a problem to solve, and the seed of an idea on how to solve it. What’s the best way to articulate and test your solution? At GoKart Labs’ 2017 Client Summit, Director of Marketing Craig Pladson and Solution Lead Kate Nolan took participants through activities to define and position a solution, as well as an exercise to visualize how that solution could be validated with a test audience. (See the preceding presentation on Crafting a Problem Statement here: https://www.slideshare.net/gokartlabs/crafting-a-problem-statement/)

1. Drawing Out Solutions to
Your Problem Statement and Running Pilots

2. 2
HI, WE’RE
CRAIG AND KATE

3. 3
LETS PRACTICE

4. 4
CONTEXT PROBLEM LOVABLE FAST

5. 5
LOVABLE EXPERIENCES
STEP THREE

6. 6
STEP THREE
WHAT WOULD
MAKE YOU TELL
YOUR FRIENDS?

7. 7
STEP THREE
I PUSHED A BUTTON AND A CAR SHOWED UP

8. 7
STEP THREE
I PUSHED A BUTTON AND A CAR SHOWED UP
I TOOK A PICTURE AND DEPOSITED A CHECK

9. 7
STEP THREE
I PUSHED A BUTTON AND A CAR SHOWED UP
I TOOK A PICTURE AND DEPOSITED A CHECK
I ORDERED BEER TO MY HOUSE VIA TEXT

10. 7
STEP THREE
I PUSHED A BUTTON AND A CAR SHOWED UP
I TOOK A PICTURE AND DEPOSITED A CHECK
I ORDERED BEER TO MY HOUSE VIA TEXT
I PLAYED A GAME AND LEARNED A LANGUAGE

11. 8
FOCUS ON CYCLE TIME
STEP FOUR

12. 9
STEP FOUR
DESIGNING SOLUTIONS.
WHAT DID WE LEARN?
WHAT CAN WE IMPROVE?
HOW FAST CAN WE CYCLE?

13. EXPERIENCE LIBS
10
FOR
Customer
WHO
Needs / Wants / Believes / Fears
WE ARE GOING TO CREATE A
Experience description
THEY LOVE IT BECAUSE
What we did that they didn’t expect
THEY’LL USE IT BECAUSE
Problem we’re solving
WE COULD TEST AND LEARN BY
How we can validate our assumptions next week

14. EXPERIENCE LIBS
11
FOR
Customer
WHO
Needs / Wants / Believes / Fears
WE ARE GOING TO CREATE A
Experience description
THEY’LL USE IT BECAUSE
Problem we’re solving
WE COULD TEST AND LEARN BY
How we can validate our assumptions next week
Teenagers Want to share with friends but don’t want record of it online
Mobile app that deletes content after it’s posted
Parents won’t be able to see what they’re talking about, and they
can share activity /pics without fear of them “living online forever”
Sending pics with weird photo filters is SO much fun.
Creating a marketing site and see if people request access/signup
THEY LOVE IT BECAUSE
What we did that they didn’t expect

15. EXPERIENCE LIBS
12
FOR
Customer
WHO
Needs / Wants / Believes / Fears
WE ARE GOING TO CREATE A
Experience description
THEY’LL USE IT BECAUSE
Problem we’re solving
WE COULD TEST AND LEARN BY
How we can validate our assumptions next week
Remote business people Need to feel connected to their coworkers
Messaging app for 1-1 and group communication
They can get a pulse of what’s happening at the office, talk to their co-
workers, and communicate from anywhere (computer, tablet, phone)
So many tools they already use seamlessly integrate into the conversation
Concept validation testing with remote workers via UserTesting.com
THEY LOVE IT BECAUSE
What we did that they didn’t expect

16. EXPERIENCE LIBS
13
FOR
Customer
WHO
Needs / Wants / Believes / Fears
WE ARE GOING TO CREATE A
Experience description
THEY LOVE IT BECAUSE
What we did that they didn’t expect
THEY’LL USE IT BECAUSE
Problem we’re solving
WE COULD TEST AND LEARN BY
How we can validate our assumptions next week

17. THINGS
14
DESIGNING SOLUTIONS
3
What are three most important things you believe
people need to know about your invention?

18. Sketch a landing page for your invention …
what would be on it and how would you gauge people’s interest?
15
DESIGNING SOLUTIONS
MINIMALLY LOVABLE

19. THANK YOU

20. WE GROW BUSINESSES
DREAM BIG. IMPLEMENT SMALL. INVENT NOW.
BET THE GARDEN, NOT THE FARM.
HELLO@GOKARTLABS.COM