More Related Content Similar to How Pokemon GO Can Drive Your Sales (20) How Pokemon GO Can Drive Your Sales2. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Customers React to Local Marketing & Pokemon GO
2
67% Want ads
customized to
their city/zip codeSmartphone
Users
61%
Visited stores after
seeing location-
based ads
Smartphone
Users
32%
Consumers
Want ads
customized to their
immediate
surroundings
75 millionPokemon GO Downloads
Pokemon GO is still the #1 top grossing app in the US
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Augmented Reality
3
AR
Integrates fantasy and
reality through
graphics, sound and
vibration
1st
Augmented Reality is
the future of retail,
enhancing the
customer experience
Mainstream
2020
“The Future”
Pokémon Go is the
first app to become
this popular globally
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Game Set Up
4
The interface
displays a real
interactive map
using Google
Maps
Blue pillars
signalize
PokéStops
Right Navigation
Menu displays
nearby Pokémon
The avatar
moves as
the player
walks
around
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Gotta Catch ‘Em All!
5
There are 149 different Pokémon in the game and the objective is to capture them all
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Pokémon GO Business Strategy #1
Advertise That Pokémon Are in or Near Your Business
6
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7
Pokéballs and eggs allow players to capture or hatch new Pokémon
and need to be continuously restocked
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Eggs & Pokéballs Are Found at PokéStops
8
PokéStops are real life historical landmarks or attractions that attract a large number
of players looking to restock on eggs and Pokéballs.
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Pokémon GO Business Strategy #2
Advertise That a PokéStop is in or Near Your Business
9
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What are Lure Modules?
10
Lure modules are placed on PokéStops and will lure Pokémon to that PokéStop for 30
minutes, also attracting players who want to catch the Pokémon
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Pokémon GO Business Strategy #3
Drop Lure Modules on a Nearby Pokéstop
11
$1.19/hour
$100 buys 168 lures, providing
84 hours of nonstop lures
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Pokémon GO Business Strategy #4
Offer an Incentive to Customers Who Provide Lures
12
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But What if You’re Not a PokéStop?
13
Your
Business
Download the app to audit your location: see where the nearest PokéStops are and
predict which way traffic will go, place signs strategically
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Pokémon GO Business Strategy #5
Provide Charging Stations or Water Stations
14
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Pokémon GO Business Strategy #6
Purely Acknowledge Your Interest in Pokémon GO
15
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Pokémon GO Business Strategy #6
Purely Acknowledge Your Interest in Pokémon GO
16
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Pokémon GO Business Strategy #7
Use Social Media to Create Brand Awareness and Engage Customers
17
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Pokémon GO Business Strategy #8
Alter Your Product or Product Name to Utilize Pokémon GO
18
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PokéGyms Also Bring People Together
19
Gyms are another location-based feature that attract teams looking to battle each other
using Pokémon to become gym leaders
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Pokémon GO Business Strategy #9
Advertise Discounts for Particular Teams
20
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Success Story: Rush Street Culver City
This Californian restaurant made $24,851 in incremental sales because of
Pokémon GO
21
Offered 10% discount
Advertised on sidewalk chalkboard
Used Social Media
$10 Pokémon To-Go Revive Pack
“Rush Pokémart”
Used PokéStop Map
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Success Story: Kawika’s Ocean Beach Deli
This Hawaiian deli saw a 20% increase in sales since fully utilizing Pokémon GO
to attract customers
22
Engaged with customers
Drop lures around Golden Gate Park
Free charging stations
Pokemon Go Hunts
Placed signs in window
Pokemon Themed Logo
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What to Expect in the Future
Sponsored Locations
More Game Features
23
24. Click here to watch the
full webinar on-demand
Thank You !
Julia Rotella
Digital Marketing
jrotella@goecart.com
(203) 612-5581
Head Office:
855 Main Street, Suite 400
Bridgeport, CT 06604
Primary Contact:
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