Wallace Lai\'s Portfolio

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gobytango

My current portfolio.

Business Design

Print Ad

POSM

Wallace Lai
Portfolio TVC

Digital / Online
Annual
Report

CRM
Event
Marketing

M : 91002040
Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

BOSCH -- 125 Years Campaign

BOSCH
125 Years Campaign

Stage 1
BOSCH Heritage Stage 2 Stage 3
(Yesterday) BOSCH Technology BOSCH Innovation
(Tomorrow)
(Today)

Print ad/ Poster Print ad/ Poster
Print ad/ Poster

POS Video Cordless Race POS Video
Event

Online/ CRM Online/ CRM
Online/ CRM

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

BOSCH -- 125 Years Campaign -- Stage 1

In store Video

Film Director : Daniel Leung @ pupilfilm

Print ad/ Poster

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

BOSCH -- 125 Years Campaign -- Stage 1

Milestones
Online - Mini site
http://125.bosch-pt.asia/125/cn/cn/index.php

Games Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

BOSCH -- 125 Years Campaign -- Stage 2

Philippines Shanghai South Korea Thailand Malaysia Beijing
Race Race Race Race Race Race

Products Page

Online - Mini site Home Page

http://www.bosch-pt-cordless-race.com/

Copyright © 2011 by Wallace Lai
Games Page Collect Customer Page

Monday, 11 July 2011

$BOSCH -- 125 Years Campaign -- Stage 3 _hhikajfkc `cbehigidl w}~ +yv pzxyv*+ r+s|us~u* z| q}-v~ s|u o,~stz{z+.n In store Video 0?A ?E6A .- G62AB+ ?DA 6>8:>66AB 92E6 4?>BC2>C<G 56E6<?@65 :>>?E2C:E6 @?F6A C??<B C92C :>4A62B6 677:4:6>4G 2C F?A;, /?B49HB C649>?<?8G >6E6A Film Director : Daniel Leung @ pupilfilm <6CB G?D 5?F>+ :C 2<F2GB =66CB C96 9:896BC BC2>52A5B :> @?F6A 2>5 5DA23:<:CG 7?A 2 <:76C:=6 ?7 249:6E6=6>C, 16 56<:E6A C96 :>>?E2C:?>+ C?52G+ C92C 3D:<5B C?=?AA?FHB 4:C:6B, MXZ YZXRQ[[TXWNU[ RZXV YZXRQ[[TXWNU[L ]]]LOX[PSKYLN[TN 9=:2353 ;DDEG?FBED <> =BJ@ 8 476CC0A1 I 432CC0H1 Print ad/ Poster Copyright © 2011 by Wallace Lai Monday, 11 July 2011$

BOSCH -- 125 Years Campaign -- Stage 3

Online - Mini site
http://125.bosch-pt.asia/125/cn/en/index.php

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

BOSCH -- Cordless Campaign -- Lithium-Ion

Full Range Key Visual Cordless -- Power Cordless -- Speed Cordless -- Lifetime

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

$BOSCH -- Some Product Launch Campaigns BSH0080 GWS190 handle 12/30/08 6:59 PM ›¶ 1 Marble Cutter Rotary Hammer Cordless Impact Driver Cordless Impact Driver bqxitjwn eph tqfwuv 0 {/~*. ., }+|/-}z a]dM _`c SXR rtqjiuumqpen gmtgwnet uex G fim cl _qj_]m_^ `kig jki`_llcih[fl: Vi clh4m cm ihfr `[ck mi ^_g[h^ mb_ l[g_ `kig rink jip_k miiflF Wb_ h_p MPV =E< jki`_llcih[f jkioc^_l _lm9ch9]f[ll jip_k ìk `[lm_k ]nmmcha [h^ [ lnj_k jip_k9mi9p_cabm k[mci [m =8@<<Y mi @:=ea: Zin [fli a_m _lm9ch9]f[ll kinlmh_ll mb[m _hlnk_l g[qcgng j_kìkg[h]_ ìk jkid_]ml ncfm mi f[lm: ^qt rtqjiuumqpenu jtqo rtqjiuumqpenuQ 4:7--1- 6:8 .2- 5@D<FA;D :;G 9D@CE+7;C=A>, :@I> 3 /20BB+?, H /.-BB+G, Diamond Cutting Disc Cordless Impact Driver 10.8 V Circular Saw Health and Safety Campaign Copyright © 2011 by Wallace Lai Monday, 11 July 2011$

DHL -- Speed of Yellow Campaign

Pre Launch Ad Key Visual

TVC
Film Director : 180 @ germany
Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

DHL -- Speed of Yellow Campaign -- OOH

DHL OOH @ Hunghom Station Car Park

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

DHL -- Speed of Yellow Campaign -- Direct Mail

Transparent Plastic Direct Mailing

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

BlackBerry Playbook

Outdoor Poster

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

Mission Hills
Digital Campaign
(Art & development direction for Social Media platform)

Sina Linkedin
Facebook Baidu Youtube Twitter
Weibo

Mobile Editorial/ Banner/
Website SEM/SEO Magazine
Marketing Forum edm

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

Mission Hills -- Mobile Marketing

Mobile Games

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

Financial Product -- Annual Report

HKMA AR 2005 HK Deposit Protection AR 2005 Hutchison Telecom IR 2005 SFC Annual Conference Booklet

Copyright © 2011 by Wallace Lai

Monday, 11 July 2011

Weeklies Magazine Cover

Express Weekly Magazine Book C Cover Design

Monday, 11 July 2011

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The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices. Here are some of the key findings: - Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education. - Companies with a documented content strategy are much more likely to be effective than those without a documented strategy. - The most mentioned content marketing challenge is finding enough time and resources to create content. - Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI. - LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects. Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/

B2B Content Marketing Report

Holger Schulze

This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn. Key findings include: - Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales. - Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective. - Lack of resources, data quality, and lack of system integration are the most mentioned challenges. - Marketing analytics budgets are expected to grow for about half of respondents. - The most popular applications for marketing analytics are Google Analytics and Microsoft Excel. We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/

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Holger Schulze

This digital marketing plan attempts to pave the way to a sustainable profits for both Grainger, an MRO supply chain company, and Bosch Power Tools, a section of Bosch company that excels in automotive and power tools. The aim of the plan is to increase the sales of Bosch Power Tools at Grainger website with 10% by designing a multi-channel digital campaign. In order to do that, we start by defining and identifying both companies, defining the trend of their industries, and describing their digital assets. Given the three scenarios given of the potential customers, we will place these customers in their respective phase of Consumer Decision Journey (CDJ) in order to come with a marketing objective for each scenario and be able to conduct the necessary measures. After defining that, we will define and identify the data we need for the marketing objectives and the method we will be adopting for collecting the data. To analyze the data, we will need to adopt a blend of the known analysis known including descriptive, inferential, exploratory, causal and predictive. The next stage will be to set up the channel and content strategies for this digital marketing plan that includes the tone of the copy as well as and the general philosophy of the content that will be deployed. Finally in the test and control we will set research objectives that would serve as a benchmark in order to test, evaluate, monitor the success and failure of the digital marketing plan and adapt it accordingly.

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Wallace Lai\'s Portfolio

2. Worked with Different Clients BOSCH PT DHL Aviva BlackBerry Brand Hong Kong SKIL PT PCCW FedEx SmarTone Mission hill HSBC Investment Morgan Stanley Marco Polo Hotel Dior Giorgio Armani Beauty Nestle Dairy Farm Watsons VISA Commercial Hopewell - Garden East K11 Baccarat - Residence 8 Shanghai Copyright © 2011 by Wallace Lai Monday, 11 July 2011

3. BOSCH -- 125 Years Campaign BOSCH 125 Years Campaign Stage 1 BOSCH Heritage Stage 2 Stage 3 (Yesterday) BOSCH Technology BOSCH Innovation (Tomorrow) (Today) Print ad/ Poster Print ad/ Poster Print ad/ Poster POS Video Cordless Race POS Video Event Online/ CRM Online/ CRM Online/ CRM Copyright © 2011 by Wallace Lai Monday, 11 July 2011

7. BOSCH -- 125 Years Campaign -- Stage 2 Philippines Shanghai South Korea Thailand Malaysia Beijing Race Race Race Race Race Race Products Page Online - Mini site Home Page http://www.bosch-pt-cordless-race.com/ Copyright © 2011 by Wallace Lai Games Page Collect Customer Page Monday, 11 July 2011

8. BOSCH -- 125 Years Campaign -- Stage 3 _hhikajfkc `cbehigidl w}~ +yv pzxyv*+ r+s|us~u* z| q}-v~ s|u o,~stz{z+.n In store Video 0?A ?E6A .- G62AB+ ?DA 6>8:>66AB 92E6 4?>BC2>C<G 56E6<?@65 :>>?E2C:E6 @?F6A C??<B C92C :>4A62B6 677:4:6>4G 2C F?A;, /?B49HB C649>?<?8G >6E6A Film Director : Daniel Leung @ pupilfilm <6CB G?D 5?F>+ :C 2<F2GB =66CB C96 9:896BC BC2>52A5B :> @?F6A 2>5 5DA23:<:CG 7?A 2 <:76C:=6 ?7 249:6E6=6>C, 16 56<:E6A C96 :>>?E2C:?>+ C?52G+ C92C 3D:<5B C?=?AA?FHB 4:C:6B, MXZ YZXRQ[[TXWNU[ RZXV YZXRQ[[TXWNU[L ]]]LOX[PSKYLN[TN 9=:2353 ;DDEG?FBED <> =BJ@ 8 476CC0A1 I 432CC0H1 Print ad/ Poster Copyright © 2011 by Wallace Lai Monday, 11 July 2011

11. BOSCH -- Some Product Launch Campaigns BSH0080 GWS190 handle 12/30/08 6:59 PM ›¶ 1 Marble Cutter Rotary Hammer Cordless Impact Driver Cordless Impact Driver bqxitjwn eph tqfwuv 0 {/~*. ., }+|/-}z a]dM _`c SXR rtqjiuumqpen gmtgwnet uex G fim cl _qj_]m_^ `kig jki`_llcih[fl: Vi clh4m cm ihfr `[ck mi ^_g[h^ mb_ l[g_ `kig rink jip_k miiflF Wb_ h_p MPV =E< jki`_llcih[f jkioc^_l _lm9ch9]f[ll jip_k ìk `[lm_k ]nmmcha [h^ [ lnj_k jip_k9mi9p_cabm k[mci [m =8@<<Y mi @:=ea: Zin [fli a_m _lm9ch9]f[ll kinlmh_ll mb[m _hlnk_l g[qcgng j_kìkg[h]_ ìk jkid_]ml ncfm mi f[lm: ^qt rtqjiuumqpenu jtqo rtqjiuumqpenuQ 4:7--1- 6:8 .2- 5@D<FA;D :;G 9D@CE+7;C=A>, :@I> 3 /20BB+?, H /.-BB+G, Diamond Cutting Disc Cordless Impact Driver 10.8 V Circular Saw Health and Safety Campaign Copyright © 2011 by Wallace Lai Monday, 11 July 2011

18. Mission Hills Digital Campaign (Art & development direction for Social Media platform) Sina Linkedin Facebook Baidu Youtube Twitter Weibo Mobile Editorial/ Banner/ Website SEM/SEO Magazine Marketing Forum edm Copyright © 2011 by Wallace Lai Monday, 11 July 2011

21. Weeklies Magazine Cover Express Weekly Magazine Book C Cover Design Monday, 11 July 2011

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