2. Fashion Finance
Marketing
Gobi Capital
We are a Finance Studio
We love challenges!
We are responsive to our clients needs
A few of our initiatives:
Tech Finance Program
Holly Street Media Fund
RocketFund
Financing companies
3. Fashion Finance
Marketing
Marketing
• Traditional
– Print, radio, television, outdoor, tradeshow
– Very hard to track and measure success
– People gravitate towards this option
• Digital
– Advertising (CPC) – Google, Facebook
– Social Media – LinkedIn, Facebook, Pinterest
– DRIP Campaigns
4. Fashion Finance
Marketing
Internal Finance
• Cash Flow
– Get more money in
– Keep expenses down
• Founder or entrepreneur
makes a loan to the
company
• Employees make a loan to
the company
8. Fashion Finance
Marketing
BDC – Marketing Finance Program
• You can finance a marketing program for a business
– Market Xpansion program (5-7 year term loan)
• Requirements for the Market Xpansion Program:
– Action plan – 5 to 10 pages long focused on strategy
and execution points
– BDC Application and Personal Net Worth Statement
– Vendor quotes
• With this program the funds are paid to the vendors
who execute on the points within the action plan.
9. Fashion Finance
Marketing
Case Study #1
You are working for a Canadian fashion house putting
on a marketing campaign for Spring Fashion Show.
Budget of $100k has been approved internally for
traditional marketing campaign. It has been
suggested by your boss that digital marketing could
be used if a matching loan of $100k is found.
What are your marketing and finance options available
to you? What information would you need from
your boss?
10. Fashion Finance
Marketing
Case Study #2
You’ve been hired by a new fashion design graduate
who is setting up a Shopify.com store for his
collection.
What marketing options are available to you?
What finance options are available to your designer?
11. Fashion Finance
Marketing
Case Study #3
You’re working for a collective of designers that are
launching a brick and mortar store and want to
promote their new store.
What marketing options are available to you?
What finance options are available to you?
How is this different from a traditional business?
12. Fashion Finance
Marketing
The 9 Day Challenge.com
• Challenge – raise money and awareness for a local
charity this holiday season.
• Reward – Warm and fuzzy feeling. Plus you get to
intern with Gobi Capital and work on a new project.
• Start date – TBD by Professor Wong
• Finish date – 9 days later
• Read up – Hacking Kickstarter – Blog post by Timothy
Ferriss
• Email Scot at scot@gobicapital.ca or reach out on
Twitter at @scotthom.