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The Curious Case of Tumblr

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The Curious Case of Tumblr

  1. 1. THE CURIOUS CASE OF TUMBLR Crosswicks Library’s Social Media Intergration
  2. 2. A LITTLE CROSSWICKS LIBRARY HISTORY •Small, two storied building located in Chesterfield Township, in Crosswicks, N.J. •Established in 1817 by elected trustees of the Crosswicks Library Company. •Made their permanent home in the Union Fire Company house in 1968. •When first opened, the library was located in a store on main street, and only had two librarians •It has grown exponentially since…
  3. 3. CROSSWICKS LIBRARY-CURRENT DAY •Crosswicks current population is roughly around 11,000 people •The library has roughly 10,000 cardholders • 7,000 adults, and 3,000 children, and 2,000 young adults •Made up of mostly Caucasian higher, and lower middle class families •Has 13 employees, 4 full time, and 9 part time •Employees include: Director, Reference Librarian, Head of Access and Technical Services, 5 Circulation employees, 3 Teen & Youth Services Librarians, and one Reference Intern
  4. 4. THE PROBLEM •Unfortunately it has come to the attention of the staff that the programs and evens being held by the Teen & Youth Services (T&YS) librarians are often under, or unattended. •Attendance records revealed that there is a small core group of teens, around 5-7 who attended events 2-3 times a month. That attendance was deemed unacceptable by the Library Director, and the T&YS librarians were told to up attendance. •This was caused by old and outdated programs that they devised for the teen patrons that they service.
  5. 5. ATTEMPTED SOLUTIONS •After the teen & youth services librarians, and other staff members, and librarians realized this, they did some digging. •They conducted some internet research and decided to found that they were falling out of touch with the teen patrons. •After evaluating their research they chose to reach out to teens patrons by creating social media accounts, specifically a twitter, and Facebook. •These social media accounts helped increase patron involvements, yet it did not increase teen patron interaction.
  6. 6. THE FINAL SOLUTION •After conducting further internet research, and some informal interviews with teen patrons that do regularly attend events they found a better form of social media that teen use daily •The T&YS librarians discovered and decided to create a Tumblr!
  7. 7. TUMBLR? •Tumblr is a social media website that “lets you effortlessly share anything.” (n.d., 2014) •Its was proven to be the best social media for connecting with teen patrons, due to it’s high teenage user based, as well as it’s user friendly design and interface. •Tumblr has become increasing utilized by public library staff as a way to connect with their users. •Tumblr has also been allowing public libraries, and librarians to connect with each other, enabling them to share ideas, and create dialog. •Tumblr also costs nothing to join, create and maintain! “About.” Web blog post. About. Tumblr, n.d. Web. 1 Nov.2014
  8. 8. IMPLEMENTATION •The Tumblr will be created with the help of the few, involved teen patrons, and will be ran by the T&YS librarians. •The interests of the involved teen patrons will serve as a base for the interests and shape of the Tumblr in the beginning. •The initial creation, and cultivation of the Tumblr should take the library staff 2-3 months at the most. •Once the T&YS librarians become accustom to looking for, creating and posting content that is relevant to the interests of their teen patrons, they will being tailoring events and programs towards those interests, then posting and sharing those information about those events on all of their social media outlets, but specifically the Tumblr
  9. 9. SHORT TERM IMPACT •The Tumblr blog will hopefully create an online space where the T&YS librarians will be able to gain a better understand of what their teen patrons and interested, and then use that knowledge to create fun and engaging programs and events for the teen patrons. •All in all the Tumblr will have a positive short term impact on the Crosswicks library.
  10. 10. LONG TERM IMPACT •The long term impact the Tumblr would have would be the creation of an online space where both teen and adult patrons can visit, to obtain information about the library, and also get a feel for what interests, causes, and atmosphere that the library and it’s staff holds dear.
  11. 11. DOCTOR WHO THEMED PARTY! •2-3 months into the creation of the Crosswick’s Library’s Tumblr, the staff decides it would be a great time to throw a Doctor Who themed holiday party! •The holidays are around the corner, and according to the Tumblr dashboard, and the posts of their teenaged followers, the Y&TS librarians decided that based on those posts, to make the holiday party Doctor Who themed. •They plan the part and begin posting about it to the Tumblr months in advance. They cross post the flyers, and information to both the twitter, and Facebook, as well as posting the flyers around town. •The party is a hit and is attended by 20-25 kids, whom they surveyed at the end. The survey revealed that a majority of

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