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Politics and Social Media

      BY GRAHAM KELLER
The Beginning

 Political blogging dates back to the 1990’s




 Grew exponentially after September 11th, 2001




 People needed to voice there feelings in uncertain
 times and search for information that mainstream
 media was not providing.
The Beginning

 The same bloggers eventually began to expand to
  more general issues of politics like domestic and
  foreign policy
 Political elites began using bloggers in their political
  campaigns
 By 2004 9% of American internet users visited
  political blogs at least “sometimes”

 Any of you read them? Your thoughts?
Social Media

 Now, nearly every politician has
 Facebook, Myspace, Twitter and even blogs.

 Lobbyists and Activism groups also create accounts


 Social Media sites are now a big part of most political
 fundraising campaigns
Obama in 2008

 Barack Obama was trailblazing in his use of social
  media for his 2008 Presidential Campaign.
 In his campaign he utilized 15 different social media
  sites including Facebook, Myspace, Twitter and
  LinkedIn
 Through his campaigns use of the sites, his campaign
  created over 5 million supporters (Facebook
  Friends, Twitter followers, etc.)
Obama v. McCain

        Obama                     McCain

 Facebook Supporters:    Facebook Supporters:
  2,379,102                620,359
 Myspace Supporters:     Myspace Supporters:
  836,161                  217,811
 Funds Raised Through    Funds Raised Through
  August 31st, 2008:       August 31st, 2008:
  $456,853,990
                           $204,435,971
Obama v. McCain

 Obama had 380% more supporters and raised over
 twice as much money



 For comparison, in 2004 Bush raised $256,081,557
 and Kerry raised $215,915,455



 Conclusion: Social Media = More Money
Public Politics

 Now, more than ever, regular people can have a
 strong political voice



 http://www.youtube.com/watch?v=1vrczoLm7Es
Technology Impacting Politics

 In January 2012 Internet users and many major
  websites fought back against PIPA and SOPA
 The backlash indluded nearly 200,000 phone calls
  (made via Craigslist and Tumblr), 7 million online
  signatures (the Google petition), and over 2.4 million
  tweets via Twitter.
 Google, Mozilla, Reddit, O’Reilly
  Radar, Wikipedia, and thousands of other Websites
  protested the acts, including blacking out their Sites
Why This Matters

 A loosely organized group of internet leaders and
 internet users fought back and outwitted a well-
 funded lobbying organization.

 Convinced law-makers to overturn their decision
 almost overnight
Questions???
The End

BY GRAHAM KELLER
Sources

 http://con.sagepub.com.offcampus.lib.washington.e
    du/content/17/4/445
   http://www.washingtonpost.com/national/on-
    innovations/social-medias-role-in-
    politics/2012/01/25/gIQAQvZgdQ_story.html
   http://nms.sagepub.com.offcampus.lib.washington.e
    du/content/12/2/217.full.pdf+html
   http://www.youtube.com/watch?v=1vrczoLm7Es
   http://www.youtube.com/watch?v=Mz2zEQPBzAs

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Politics and social media

  • 1. Politics and Social Media BY GRAHAM KELLER
  • 2. The Beginning  Political blogging dates back to the 1990’s  Grew exponentially after September 11th, 2001  People needed to voice there feelings in uncertain times and search for information that mainstream media was not providing.
  • 3. The Beginning  The same bloggers eventually began to expand to more general issues of politics like domestic and foreign policy  Political elites began using bloggers in their political campaigns  By 2004 9% of American internet users visited political blogs at least “sometimes”  Any of you read them? Your thoughts?
  • 4. Social Media  Now, nearly every politician has Facebook, Myspace, Twitter and even blogs.  Lobbyists and Activism groups also create accounts  Social Media sites are now a big part of most political fundraising campaigns
  • 5. Obama in 2008  Barack Obama was trailblazing in his use of social media for his 2008 Presidential Campaign.  In his campaign he utilized 15 different social media sites including Facebook, Myspace, Twitter and LinkedIn  Through his campaigns use of the sites, his campaign created over 5 million supporters (Facebook Friends, Twitter followers, etc.)
  • 6. Obama v. McCain Obama McCain  Facebook Supporters:  Facebook Supporters: 2,379,102 620,359  Myspace Supporters:  Myspace Supporters: 836,161 217,811  Funds Raised Through  Funds Raised Through August 31st, 2008: August 31st, 2008: $456,853,990 $204,435,971
  • 7. Obama v. McCain  Obama had 380% more supporters and raised over twice as much money  For comparison, in 2004 Bush raised $256,081,557 and Kerry raised $215,915,455  Conclusion: Social Media = More Money
  • 8. Public Politics  Now, more than ever, regular people can have a strong political voice  http://www.youtube.com/watch?v=1vrczoLm7Es
  • 9. Technology Impacting Politics  In January 2012 Internet users and many major websites fought back against PIPA and SOPA  The backlash indluded nearly 200,000 phone calls (made via Craigslist and Tumblr), 7 million online signatures (the Google petition), and over 2.4 million tweets via Twitter.  Google, Mozilla, Reddit, O’Reilly Radar, Wikipedia, and thousands of other Websites protested the acts, including blacking out their Sites
  • 10. Why This Matters  A loosely organized group of internet leaders and internet users fought back and outwitted a well- funded lobbying organization.  Convinced law-makers to overturn their decision almost overnight
  • 13. Sources  http://con.sagepub.com.offcampus.lib.washington.e du/content/17/4/445  http://www.washingtonpost.com/national/on- innovations/social-medias-role-in- politics/2012/01/25/gIQAQvZgdQ_story.html  http://nms.sagepub.com.offcampus.lib.washington.e du/content/12/2/217.full.pdf+html  http://www.youtube.com/watch?v=1vrczoLm7Es  http://www.youtube.com/watch?v=Mz2zEQPBzAs