The spread of the Internet and social networking has created a ’post-industrial revolution’, changing the working experience for journalists. Social media create a new culture of news making and consumption and citizen journalism is gaining ground. In this thesis, I have researched the use of social media as journalistic tools by employees of traditional news organisations in Greece. As non-representative sample of the qualitative research, I used a major broadcaster, with strong position in the radio, television and Internet industry, as well as a dominant presence in social media. The literature review covers the media landscape globally and Greece in particular, and presents the changes that technology brings and their implications for the profession of the journalist. Moreover, it presents the new roles that come as a necessity in the new era. The key findings of this case study are that Greek journalists are increasingly using social media in their job. Their basic use is as newswire for more real-time information and secondly for interaction. However, they are hesitant and have reservations about their use, as they are sceptical about the credibility of the online community. However, most of them are aware of the forthcoming change and are willing to be part of it, but they ask for training and editorial guidelines in the new working environment. Keywords: social media, Greek journalists, participatory journalism, integrated newsroom

1. Ioannis Adamidis
BA Journalism, MSc Media Management
QJNT 2010-2013

2. in other words

3. Journalism
before social media

4. Journalism
with the social media

5. Methods of Research
• Qualitative research
• Non-representative sample
• Major media corporation with presence
on TV, radio and internet media
In depth interviews
with journalists from different
sectors and levels of the company
Research of relevant literature
for complementary
information
Statistics, graphics and trends

6. Findings

7. Key findings
Journalists are
aware that the
media
environment and
subsequently
their profession
is CHANGING

8. 71%

9. What interviewees believe for
social media in journalism
Useful journalistic tools
Twitter, the ‚ultimate‛ tool
Give real time access to sources
Help interactive communication
Promote journalistic work
Build relationship with the audience

10. Key findings

11. Social media
& the newsroom
Each journalist has a
different perspective on
how social media
can be used in a newsroom
according to his
position, experience
and level of expertise

12. Social media in the newsroom
Newswire
Social connection tools
as list of sources
Source for news stories
Medium for viewer
to set the agenda

13. Resistance to change
Age
Ignorance

14. Journalists & the social media

15. Prioritising the media

16. Prioritising the media

17. Prioritising the media

18. Prioritising the media

19. Key
findings

20. What social media is

21. 90%

22. What social media is

24. Need for continuous training

25. Need for continuous training

26. Need for continuous training

27. Need for continuous training

28. Training & seminars for
new skills
new tools
New work routine & procedures

29. Key findings

30. Methods for
ensuring credibility

31. Role of the viewers

32. User generated content

33. Curation

34. Key findings

35. Managers & Employees

36. Managers & Employees

37. BROADCASTERS JOURNALISTS

38. What is needed

39. Predictions for the future
Transitional age
Need time to adapt
Two – speed journalists
‘History will punish those
that will stay behind’

40. Noteworthy
points

41. Change in news habits

42. Habits replaced by social media

43. Questions?

44. Questions?

45. QJNT 2010-2013
Ioannis Adamidis
BA Journalism, MSc Media Management