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Apple presentation final ppt

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Apple presentation final ppt

  1. 1. APPLE INC PRESENTATIONGroup Members :VanitaThemMaryTebbyGibrilSophia
  2. 2. AGENDA Case summary In-dept Analysis Apple Today Suggestion
  3. 3. APPLE’S FOUNDERSSteve Jobs Steve Wozniak1955 - 2011
  4. 4. FROM BEGINNING… 1976 - 1985 Apple II - 1978 Apple I - 1976Jobs’s resign - 1985 Mancintosh - 1984
  5. 5. … TO THE STRUGGLE 1985 - 1996 Mid of 1990s: Declined sales and profit Powerbook -1991 By 1990: Apple was the most profitable PC company in the worldhttp://en.wikipedia.org/wiki/PowerBook_100http://en.wikipedia.org/wiki/Wintel
  6. 6. NEW BEGINNING FROM STEVE JOBS’S RETURN 1997: Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh 1998: Introduced iMac and gained profit
  7. 7. iPod2001: iPod - icon of the Digital Age2003: iTunes desktop software andiTunes Music Store were introduced
  8. 8. iPhoneJan 2007: Apple Inc.June 2007: iPhone – Invention ofthe year2008: App Store
  9. 9. iPad Netbook killer Drive new consumer behavior
  10. 10. In-Depth Analysis of Inc.
  11. 11. VISION AND MISSIONVISION - “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”MISSION - “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
  12. 12. Value Creation ProcessApple I,II,III Mac Focus On Education C o n eMac v e Music Strategy (iTunes) r Lifestyle Strategy g Video Strategy (iMovie) Adding Value e n Internet Strategy (iTools) c Digital Hub e iMac
  13. 13. Major Competitors Products competitors PC IBM, Dell, Acer, HP, Lenovo iPod series Samsung , SanDisk , Creative, Microsoft Zune, Napster Amazon.com, Napster iPhone series Samsung, Google, Motorola iPad Amazon’s kindle, Dell, HP, SamsungOperating system Microsoft windows, Android OS, Linux
  14. 14. Geographic Revenue Breakdown 2011 Sales Asia pacific 22% Americas 43% Japan 7% Europe 28%
  15. 15. Geographic Revenue Breakdown 2012 Sales Asia pacific 29% Americas 38% Japan 8% Europe 25%
  16. 16. Strategy Making markets vs. addressing markets The Cool Factor Verticalintegratio n Entering markets after they’ve Differentiated developed business models
  17. 17. Five Forces Analysis New EntrantsBargaining power of the suppliers Threat of new entrants-Low Low- Large no. of suppliers capital intensive industry High substitutability Market power is needed Forward integration is difficult Existing rivalry in Lower net margin the industry- High Highly competitive market Price features based Customer Supplier competition Online music source Bargaining power of buyers available Moderate to high Small stylish MP3 players available High elasticity of demand Peer to peer file sharing is possible Big dealers can pressurise to reduce cost Substitute products & servicesModerate – Alternatives are available Substitutes
  18. 18. SWOT ANALYSIS Strengths Weaknesses Well recognized ,product differentiation  Patent infringement lawsuit may unique design, easy to use products affect financial condition and operating results 4th largest player in the global mobile phone market  -January 2010, Nokia filed law suit for Strong brand image, Brand stability ,High patent infringement with US ITC brand loyalty  Product recalls, defects may harm Robust financial performance reputation and as significant warranty and other expenses Focused R&D driving innovation Holds 5% market share in mobile phone market  - 2010, antennae problems in iPhone 4- replacements free of charge 18.5% market share of global smartphone market Complete hardware/software package
  19. 19. SWOT ANALYSIS Opportunities Threats Strong growth in smartphone and tablet  Rising popularity of Google markets to boost Apple’s revenues Android may affect its market share Robust outlook for mobile advertising market provides growth opportunity  - 350,000 Android smartphones are activated daily, 150,000 Shipment of smartphones expected to be 850 iPhone activated daily million by the end of 2013  - Steve Job’s was innovative and iPhone business continues to increases a visionary for Apple. His death may affect further developments Strongest player in mobile apps market (350,000 in Apple apps)  Very reliant on specific suppliers Mobile advertising market is forecast to reach and component providers approximately $25 billion by 2015 Increasing demand of online music and other like  Intense competition cloud based services.  Highly dependent on consumer purchases
  20. 20. Apple Inc Apple Inc Today
  21. 21. Apple Inc (as of September 2011) *364 retail stores in thirteen countries e.g 33 UK , 22 Canada etc *60,400 permanent full-time employees *2,900 temporary full-time employees1 Infinite LoopCupertino, California 95014United States of AmericaRead more: http://en.wikipedia.org/wiki/Apple_Inc.
  22. 22. Steve launched iCloud – June 2011With iCloud users can store You can create amazingphotos, apps, doc, calendar documents and presentationss and access songs on on your iPhone, iPad, and iPodiTunes without having them touch. And now withto store in the phone’s iCloud, you can keep yourmemory. work up to date across all your iOS devices. You don’t have to save your work or transfer any files. And it’s free with iOS 5. http://www.apple.com/iphone/icloud/ http://www.youtube.com/watch?v=DCjeSNomXrU
  23. 23. On October 4, 2011,Apple announced Price $199 16GB $299 32GBthe iPhone 4S $399 64GBhttp://www.apple.com/iphone/compare-iphones/ http://www.apple.com/iphone/
  24. 24. Recent AcquisitionsAugust 1, 2011, Apple On 20th December February 23, 2012, acquiredacquired C3 Technologies 2011, acquired Anobit Chomp for US$50 millionUS$267 for $390 million
  25. 25. Recent Acquisitions (con’t) C3 Technologies Anobit Chomp•A 3D mapping company •Israeli manufacturer of flash •is a search engine that finds the app•Based in Sweden, new name “Apple you want Sputnik division” memory founded in 2006 •Founded in 2009•3 employees of C3 have joined Apple •Hq -Herzliya, Israel •Hq- San Francisco, USA Inc •Anobit provides flash storage •Apple has acquired Chomp, a search• CEO – Mattias Astrom solutions for enterprise engine designed to find and discover•CFO – Kjell Cedestrand apps for iPhone, iPad and Android. and mobile markets, based• PM – Ludrig Emgard on its proprietary MSP (‘Memory Signal Processing’) technology. •Its solutions are designed to improve the speed, endurance and performance of flash storage systems while driving down the cost. •Apple relies on the company’s solutions for the iPhone, iPad and MacBook Air product lines to boost memory perforamnce
  26. 26. 2012 - iBooksiBook Author iBooks Textbook On January 19, 2012, Apples Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York
  27. 27. The new iPad The 3rd generation iPad was announced on March 16, 2012 With the Retina Display feature, text, photos, videos are rich in detail, color more vibrant 44% better color saturation than the iPad 2 Lighter battery that iPad2 reducing the weight of tablet 5mp isight camera with advanced optics Ultrafast 4G LTE – connects to fast datahttp://www.apple.com/ipad/ networks around the world
  28. 28. Suggestion: + -Apple should change its Ego-Centric Personality now!
  29. 29. Apple Supply Chain Issue Apples supplier draw controversies in ChinaApple Crisis Management EX: in 2010 July, Wrong price tagging event
  30. 30. Sweatshop (Labor Problem)"Apple takes working conditions very, very seriously. …We careabout every worker. …No one in our industry is doing more toimprove working conditions than Apple."—Tim Cook, CEO, Apple
  31. 31. Wrong price tagging
  32. 32. Environmental pollution Lake Southern Prince(南太子湖) Wailing from the residents
  33. 33. Labor problem doesn’t belong to Apple : exclusively, why do people act so dramatically against us?Apple has the influence, economically andotherwise. So we anticipate much more fromyou.
  34. 34. First Step: Put out the fire in China We didn’t shirk from the responsibilities : which belong to the supplier in the first place. Carefully clarify the responsibilities and win supports from more people.
  35. 35. 1 . What do you think of Apple’s strategy? 2. What would you do next if you wereresponsible for Apple? 3. What lessons can other companieslearn from Apple’s strategies over theyears?