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iOS 5 is mobile operating system with more than 200 new features for your iPad, iPhone, or iPod touch.
While the two devices share many similarities, there are notable differences when it comes to hardwareThe iPhone 4S has a new, slightly hA quick glance at the Apple website shows the iPhone 4S is for sale at $199 for the 16GB version, $299 for the 32GB, and $399 for the 64GB. The iPhone4 at 8GB is being sold for $99. All prices come with a network contract.igher capacity battery
iOS (originally iPhone OS) is a mobile operating system developed and distributed by Apple Inc. Originally released in 2007 for the iPhone and iPod Touch, it has since been extended to support other Apple devices such as the iPad and Apple TVOS X ( /oʊˌɛsˈtɛn/),] formerly Mac OS X, is a series of Unix-based graphical interface operating systems developed, marketed, and sold by Apple Inc. OS X runs exclusively on Macintosh computers and has been pre-loaded on all Macs since 2002.OS X, whose X is the Roman numeral for 10and is a prominent part of its brand identity, is built on technologies developed at NeXT between the second half of the 1980s and Apple's purchase of the company in late 1996. It was the successor to Mac OS 9, released in 1999, the final release of the "classic" Mac OS, which had been Apple's primary operating system since 1984.
APPLE’S FOUNDERSSteve Jobs Steve Wozniak1955 - 2011
FROM BEGINNING… 1976 - 1985 Apple II - 1978 Apple I - 1976Jobs’s resign - 1985 Mancintosh - 1984
… TO THE STRUGGLE 1985 - 1996 Mid of 1990s: Declined sales and profit Powerbook -1991 By 1990: Apple was the most profitable PC company in the worldhttp://en.wikipedia.org/wiki/PowerBook_100http://en.wikipedia.org/wiki/Wintel
NEW BEGINNING FROM STEVE JOBS’S RETURN 1997: Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh 1998: Introduced iMac and gained profit
iPod2001: iPod - icon of the Digital Age2003: iTunes desktop software andiTunes Music Store were introduced
iPhoneJan 2007: Apple Inc.June 2007: iPhone – Invention ofthe year2008: App Store
iPad Netbook killer Drive new consumer behavior
VISION AND MISSIONVISION - “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”MISSION - “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
Value Creation ProcessApple I,II,III Mac Focus On Education C o n eMac v e Music Strategy (iTunes) r Lifestyle Strategy g Video Strategy (iMovie) Adding Value e n Internet Strategy (iTools) c Digital Hub e iMac
Major Competitors Products competitors PC IBM, Dell, Acer, HP, Lenovo iPod series Samsung , SanDisk , Creative, Microsoft Zune, Napster Amazon.com, Napster iPhone series Samsung, Google, Motorola iPad Amazon’s kindle, Dell, HP, SamsungOperating system Microsoft windows, Android OS, Linux
Geographic Revenue Breakdown 2011 Sales Asia pacific 22% Americas 43% Japan 7% Europe 28%
Geographic Revenue Breakdown 2012 Sales Asia pacific 29% Americas 38% Japan 8% Europe 25%
Strategy Making markets vs. addressing markets The Cool Factor Verticalintegratio n Entering markets after they’ve Differentiated developed business models
Five Forces Analysis New EntrantsBargaining power of the suppliers Threat of new entrants-Low Low- Large no. of suppliers capital intensive industry High substitutability Market power is needed Forward integration is difficult Existing rivalry in Lower net margin the industry- High Highly competitive market Price features based Customer Supplier competition Online music source Bargaining power of buyers available Moderate to high Small stylish MP3 players available High elasticity of demand Peer to peer file sharing is possible Big dealers can pressurise to reduce cost Substitute products & servicesModerate – Alternatives are available Substitutes
SWOT ANALYSIS Strengths Weaknesses Well recognized ,product differentiation Patent infringement lawsuit may unique design, easy to use products affect financial condition and operating results 4th largest player in the global mobile phone market -January 2010, Nokia filed law suit for Strong brand image, Brand stability ,High patent infringement with US ITC brand loyalty Product recalls, defects may harm Robust financial performance reputation and as significant warranty and other expenses Focused R&D driving innovation Holds 5% market share in mobile phone market - 2010, antennae problems in iPhone 4- replacements free of charge 18.5% market share of global smartphone market Complete hardware/software package
SWOT ANALYSIS Opportunities Threats Strong growth in smartphone and tablet Rising popularity of Google markets to boost Apple’s revenues Android may affect its market share Robust outlook for mobile advertising market provides growth opportunity - 350,000 Android smartphones are activated daily, 150,000 Shipment of smartphones expected to be 850 iPhone activated daily million by the end of 2013 - Steve Job’s was innovative and iPhone business continues to increases a visionary for Apple. His death may affect further developments Strongest player in mobile apps market (350,000 in Apple apps) Very reliant on specific suppliers Mobile advertising market is forecast to reach and component providers approximately $25 billion by 2015 Increasing demand of online music and other like Intense competition cloud based services. Highly dependent on consumer purchases
Apple Inc (as of September 2011) *364 retail stores in thirteen countries e.g 33 UK , 22 Canada etc *60,400 permanent full-time employees *2,900 temporary full-time employees1 Infinite LoopCupertino, California 95014United States of AmericaRead more: http://en.wikipedia.org/wiki/Apple_Inc.
Steve launched iCloud – June 2011With iCloud users can store You can create amazingphotos, apps, doc, calendar documents and presentationss and access songs on on your iPhone, iPad, and iPodiTunes without having them touch. And now withto store in the phone’s iCloud, you can keep yourmemory. work up to date across all your iOS devices. You don’t have to save your work or transfer any files. And it’s free with iOS 5. http://www.apple.com/iphone/icloud/ http://www.youtube.com/watch?v=DCjeSNomXrU
On October 4, 2011,Apple announced Price $199 16GB $299 32GBthe iPhone 4S $399 64GBhttp://www.apple.com/iphone/compare-iphones/ http://www.apple.com/iphone/
Recent AcquisitionsAugust 1, 2011, Apple On 20th December February 23, 2012, acquiredacquired C3 Technologies 2011, acquired Anobit Chomp for US$50 millionUS$267 for $390 million
Recent Acquisitions (con’t) C3 Technologies Anobit Chomp•A 3D mapping company •Israeli manufacturer of flash •is a search engine that finds the app•Based in Sweden, new name “Apple you want Sputnik division” memory founded in 2006 •Founded in 2009•3 employees of C3 have joined Apple •Hq -Herzliya, Israel •Hq- San Francisco, USA Inc •Anobit provides flash storage •Apple has acquired Chomp, a search• CEO – Mattias Astrom solutions for enterprise engine designed to find and discover•CFO – Kjell Cedestrand apps for iPhone, iPad and Android. and mobile markets, based• PM – Ludrig Emgard on its proprietary MSP (‘Memory Signal Processing’) technology. •Its solutions are designed to improve the speed, endurance and performance of flash storage systems while driving down the cost. •Apple relies on the company’s solutions for the iPhone, iPad and MacBook Air product lines to boost memory perforamnce
2012 - iBooksiBook Author iBooks Textbook On January 19, 2012, Apples Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York
The new iPad The 3rd generation iPad was announced on March 16, 2012 With the Retina Display feature, text, photos, videos are rich in detail, color more vibrant 44% better color saturation than the iPad 2 Lighter battery that iPad2 reducing the weight of tablet 5mp isight camera with advanced optics Ultrafast 4G LTE – connects to fast datahttp://www.apple.com/ipad/ networks around the world
Suggestion: + -Apple should change its Ego-Centric Personality now!
Apple Supply Chain Issue Apples supplier draw controversies in ChinaApple Crisis Management EX: in 2010 July, Wrong price tagging event
Sweatshop (Labor Problem)"Apple takes working conditions very, very seriously. …We careabout every worker. …No one in our industry is doing more toimprove working conditions than Apple."—Tim Cook, CEO, Apple
Environmental pollution Lake Southern Prince(南太子湖) Wailing from the residents
Labor problem doesn’t belong to Apple : exclusively, why do people act so dramatically against us?Apple has the influence, economically andotherwise. So we anticipate much more fromyou.
First Step: Put out the fire in China We didn’t shirk from the responsibilities : which belong to the supplier in the first place. Carefully clarify the responsibilities and win supports from more people.
1 . What do you think of Apple’s strategy? 2. What would you do next if you wereresponsible for Apple? 3. What lessons can other companieslearn from Apple’s strategies over theyears?