1. an introduction to
Tuesday Jan 10th, 2012

2. Who we are and what we do
+
1,600+ nonprofits
4500+ projects
110 countries
200,000+ donors since inception
$50 million through site
Dozens of corporate partners

4. The most effective way
to fundraise is…

5. 5 more basic truths…
People give to…..
To get support you must….
Funding follows…
Fundraising is actually….
Fundraising takes…..

6. a
bit
of
context...

7. how does this relate to charities?

9. how charities are using the Internet
GIVING
• Online giving risen 85% in just 3 years*.
• Small non-profits +20.2% increase in funds from online channels in 2010
• Large Non-profits: +8.3%
SOCIAL MEDIA
• 71% of charities now use Facebook
• 62% use Twitter
• and 50% use YouTube .
*source: MissionFish/ NPFSynergy Report

10. What is online fundraising?
Does your online fundraising look like this?

11. Or
this?

12. The Internet & Fundraising
The Internet is about...
Fundraising is about:
Connections
Communication
Sharing information
Transactions

13. Your online life: activities
Fundraising should just be part of your online strategy. Go online to:
✓ Make connections
✓ Tell stories
✓ Build community
✓ Engage
✓ Campaign
✓ Fundraise

14. Your online life: attitudes
be individual not institutional

15. Your online life: attitudes
be bottom-up

16. Your online life: attitudes
be informal, conversational

17. Your online life: attitudes
be direct, story led

18. Your online life: attitudes
be interactive & imaginative

19. Your online life: attitudes
be visible

20. The “Gateway Challenge”

21. Case Study
Global
Infancia,
Paraguay Raised:
£4,000

22. Case Study
How?
Mapping
and
building
their
networks

23. Case Study
...
at
the
second
a@empt

24. Your Networks
Who are your networks?
Who are your potential supporters?
How will you access them?

25. Your Networks
Friends of Community
friends of friends figures
3rd Tier
Former
(tertiary network)
employees
Friends’ contacts
Friends of
mailing list
2nd Tier contacts
Family members’ (secondary network) Colleagues of
Local neighbours Board
businesses
Staff’s
families
Supporters’ Family 1st Tier Friends
families and (primary
friends network) Volunteers’
families
Beneficiaries’
families YOUR Ex-
volunteers
ORGANISATION

26. Learning
• Online
fundraising
courses
• Webinars
• Training
guides

27. Does It Work?
“You have made such a difference to PEPAIDS!
Before we met GlobalGiving UK we never would have dreamed that we
could have fundraised £12,000 in a month!
It was the Gateway Challenge that inspired us to aim high and to go for a
total that we could hardly dare imagine was possible... Thanks to your
amazing support and your great training, we just took your advice and did
what we could!
Your prize incentives were great, because £2000 is a lot of money to a tiny
charity like us- so we just aimed for those and it worked!
We are all astounded by the results and we are well and truly capacity-
built to do this again in the future!
Thank you so much for everything you have invested in us! You have
made a massive difference to PEPAIDS! The Gateway Challenge has
inspired us to stretch for something we may never have tried on our own.
Thanks to the Gateway Challenge, we have grown so much in the last two
months and it has brought our tiny charity new momentum,
excitement and credibility that will help us go from strength to strength in
the future!”
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28. Learning
• Upcoming e-learning courses
• Clinics
• 1-2-1 coaching

29. Support
Online Volunteering

30. Support

31. Partnerships

32. How To Join GlobalGiving UK
2.
DUE
1.
APPLY 3.
DILIGENCE

33. How To Join GlobalGiving UK

34. Any Questions?

35. THANK YOU FOR COMING!
jtomlin@globalgiving.co.uk
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