Global Alliance E-Newsletter September 2010

1. GA News Global Alliance E-Newsletter: September 20, 2010
Global Alliance Links With New International
Corporate Social Responsibility Communication: To
Reporting Organization
Report or Not to Report Your Company's Social
Engagement
GA Welcomes New Members
Study of top 250 EU companies finds cross-cultural component
Reading List for PR Professionals
in reporting CSR.
A recently published research report on CSR
GA Member Highlights communication trends carried out by the IE University
IPRS Accreditation: Recognition for Public and the Global Alliance for Public Relations and
Relations Professionals Communications Management (GA) targeting 250 EU
companies has found that there is a cross-cultural
component on how social issues are communicated in
CIPR & CPRS Appoint New CEO and different European countries.
President Respectively
The research found that within the Swiss and Danish cultures, the
CSR activities by companies was not communicated as it was believed
PRISA Speaks Out on Proposed New Media
to be sufficiently highlighted in the CSR activities themselves. On the
Tribunal in South Africa contrary, in the UK, Spain, Italy and France, it was found that the
importance of communicating a company’s CSR activities was just as
Vietnam Immersion Proves Rich Learning equally important as the CSR activities the company was engaged in.
This is in line not only with the need to spread good practices to
Experience for PRSA Fellow influence public opinion, but also counter any bad practices that may
arise to influence public opinion. Web 2.0 is one notable example in
Public Relations Society of Indonesia (PRSI) highlighting the direction Spanish and Italian companies have sought
to align their companies in an effort to leverage their CSR
Highlights of the Year
communication. These findings reveal how CSR communication
across Europe is having a varied impact on stakeholder dialogue on
PublicAffairsAsia: Nominations Open in the issue of CSR. Read more.
Search for Global Excellence
Download full report HERE.
Education & Research Highlights
IPR: Ethical Decision-Making Among PR
CONFERENCES & EVENTS
Agency Employees 2010 PRIA
Powering National
Progress: Conference. 25-
IPR: Who Really Cares About Ethics? PRSA 2010 26 October,
International Darwin.
Corporate Social Responsibility and
Conference.
Consumer Purchase Intention 16-19 October.
MEPRA PublicAffairsAsia
Awards 2010 Golden Standard
Awards 2010.

2. GA Highlights
PRISA National Public Relations
Conference. 20- Society of
New 21 October Indonesia.
advertising Workshops and
rates for GA Conference
members and Schedule
partners on the
GA website
and in the e- INDUSTRY NEWS
newsletter
GA Launches Stockholm Accords Digital Hub
Global Alliance
Offers Four
Scholarships "Stockholm Accords" gain traction around the globe
for
Experienced The Global Alliance now hosts a live Accords Hub
Communication (www.stockholmaccords.org) with participants
Professionals using the Hub to report the discussion, adaptation
and application of Accords principles across a
spectrum of organizations, political, economic and
cultural environments.
GA to host an Developed by hundreds of public relations practitioners and
international academics worldwide under the stewardship of the Global Alliance, the
visitors centre Accords were affirmed at the World Public Relations Forum held in
at the 2010 Stockholm in June. The exercise was carried out as part of an
PRSA unprecedented multi-channel collaboration. Read more.
conference
Your Subscription Space, The Vatican and Evolutionary Frontiers
Unsubscribe Explored in Australia
Send to a Friend
Was Charles Darwin a great scientist or simply a PR genius?
This question will be tackled by his great
Advertise with the GA: grandson, Chris Darwin at next month’s
info@globalalliancepr.org PRIA conference in Australia where
space, time and the Vatican will also be
up for debate.
Join us on... PRIA National President Robina Xavier said of this year’s conference,
themed ‘PR in a Different Space’: “If you’ve ever wanted to have
dinner with the Vatican or a man that’s flown to the moon or simply get
the scoop on best practice, then you should attend.” Read more.
EDUCATION & RESEARCH
The Globalization of PR Education?
A growing body of research is at last presenting a clearer
picture of how PR is taught across the world. Bruce Berger
believes it is high time to discuss a global core curriculum.

3. The development of public relations as a global
profession has been accompanied in the past 20 years
by significant growth in the number of public relations
students, teachers and education programs worldwide.
Only recently, however, have we begun to learn about
the content of these education programs, how the
practice is taught and the extent to which such
education reflects a global worldview. Read more.
PARTNER PUBLICATIONS
Global Alliance Platinum Sponsors
Grayling is the world's second largest
independent Public Relations, Public
Affairs, Investor Relations and Events
consultancy with specialist services
including CSR, environment and
sustainability and digital.
Grayling has 900 staff in 70 offices in 40 countries across the US,
Western and Eastern Europe, Africa and Asia Pacific. The company
has revenues in excess of €100 million (USD148 million).
[www.grayling.com]
MetaDesign is internationally
known for creating branded
experiences and systemic,
forward-looking design systems.
Since its foundation in 1990 MetaDesign's work has influenced a
generation of businesses and has created some of the most
successful communication solutions in many industries. Today,
MetaDesign has over 250 people working in offices in Beijing,
Berlin, Dusseldorf, San Francisco and Zurich. [www.metadesign.ch]
About the Global Alliance
The Global Alliance for Public Relations and Communication Management is the confederation linking Public Relations
professional associations around the world. By partnering with associations in more than 70 countries, the Alliance works to
increase professionalism in Public Relations and enhance the global influence of the profession. The Alliance's activities focus on
raising standards, sharing knowledge, advocacy for the profession and strengthening associations of Public Relations
practitioners. www.globalalliancepr.org