2. 4 SIMPLE RULES: 2009 – The first #truLondon
No PowerPoint 2010 – 4 events
No Pitching 2011 – 6 events
2012 – 30 events
No Name Tags
2013 – 100 events
No Dress Code 2014 – 150 events

3. An unconference is a gathering of minds, experiences and opinions
where the attendees are active participants and lead the
conversation.
WHO LEADS THE TRACKS?
Track leader is someone who
has experience of the discussion
topic he or she wants to lead
and is usually a thought leader
in the industry. The role of the
track leader is to start the
conversation and let the
conversation evolve to
whichever direction it goes.

4. WHAT YOU CAN EXPECT?
• 100 events 2013
• Truly global reach – events in all the continents
• As a global sponsor you can propose a location
and we will bring #tru there for you if we don’t yet
have it in our calendar
• 50 to 200 participants per event at the event
place and global reach through social media

5. VISIBILITY AS A GLOBAL SPONSOR IN ALL THE
EVENTS:
- Global #tru web page: www.globaltru.com
• Front page
• Sponsors page
- All event related printed and online material and viral effect – blogs,
tweets etc.
- #tru Facebook page and mentions in the Tweets
- Bill Boorman’s blog: www.recruitingunblog.com
• Front page

6. EXTENDED VISIBILITY AS A GLOBAL
SPONSOR IN 5 SELECTED LOCATIONS:
- #truLive (live stream) track from the event
- Example: Jobsite, KellyOCG
- All event related printed material including white paper
released after the conference
- Example: Jobsite Visibility
on
all
printed
material:
- Host’s T-Shirt worn at #tru unconferences Flyers,
invita5ons,
programs,
etc.
- Verbal recognition by the unconference MC

7. Visibility
on
the
sidebar
of
the
front
page
www.globaltru.com

8. Visibility
on
the
Sponsors
page
www.globaltru.com/
sponsors

9. Visibility
at
the
unconferences
and
via
live
streaming
Visibility
on
host’s
T-­‐Shirt

10. Visibility
on
Facebook
#tru
page

11. • Publicity and professional
association with the #tru brand
#Tru is the
• Networking with and exposure to BIGGEST
the industry leaders globally ongoing series of
HR unconferences
• Free of charge registrations to worldwide
#tru unconferences
• Track leader positions for your
representatives

12. Being a global #truSponsor means reaching the bright minds of today’s
recruitment, internal and agency recruiters, executives, your clients and
suppliers, united by a common interest, all in one place and getting
your brand noticed via number of social channels.
Sponsorship proposal includes:
1. Visibility for the rest of 2012 and 2013 We
will
adjust
the
including all the events – estimate 100 contribu3on
and
customize
benefits
to
your
2. Extended visibility in 5 selected locations preference!

13. Happy to answer your
questions:
Aki Kakko
aki@joberate.com
+447887473424
Bill Boorman
bill@billboorman.co.uk
+447914 876173