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The Future of Business in a connected world (FPA Boston Presentation)

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This is an edited version of my talk on The Future of Business in a networked Society, for the Financial Planning Association, in Boston (March 3, 2010).

Publicada em: Tecnologia, Negócios

The Future of Business in a connected world (FPA Boston Presentation)

  1. 1. Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard The Future of Business - How to benefit from the global shift to a connected society
  2. 2. Welcome to the Networked Society
  3. 3. Welcome to ...
  4. 4. The music industry: refusing to listen is deadly
  5. 5. The past: captive customers
  6. 6. Booz & Company estimates that by 2015 the dollar volume of physical goods sold through social media should rise sixfold, to $30bn from $5bn this year – and sales of services through social commerce are equally as promising.Image via Slideshare.net/ presentationadvisors
  7. 7. Expect even more fragmentation:more different customers everywhere Source: TBWA via Slideshare
  8. 8. Adding value: connect and filter.
  9. 9. Consumer habits can change very quickly when the technology actually works
  10. 10. Why are you in business, what do you do, and how do you do it?
  11. 11. Was: People of the Book (& Paper)Is: People of the Screen Thanks to: Kevin Kelly
  12. 12. Source: Alan Moore, via Slideshare
  13. 13. Realtime *Now-Ness
  14. 14. Video will be crucial to your success
  15. 15. ‘TV’ Networks 2.0
  16. 16. Twitter News Network (TNN)
  17. 17. Yo u
  18. 18. We must become connectors not (just) directors * Kevin Roberts, Saatchi
  19. 19. Networked Businesses
  20. 20. two“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg
  21. 21. Only 35% of financial advisors use social media professionally
  22. 22. Business are becoming... publishers
  23. 23. Now, transparency becomes absolutely crucial
  24. 24. More important than ever:Credibility & real authority
  25. 25. Personal Advise 2.0 Peer-to-Peer Resources, GroupsIntelligent, social B2B communitiesOne-on one, personal advise
  26. 26. Ocean of Information
  27. 27. Electronic options will explode
  28. 28. Your clients will expect more value- added services, continuously Financial advise
  29. 29. Financial advise
  30. 30. Note: If you want to learn howto swim you’ll have to get wet.
  31. 31. Mobile FirstImage: Slideshare.net/tarina
  32. 32. omm erce cInternet access is moving to mobile devices
  33. 33. B2B offerings will move to mobile platforms, as well
  34. 34. Get ready for F-Commerce
  35. 35. The Future of Business: enable, empower, engage your clients
  36. 36. Some ‘do-now’ recommendations Facebook Company Page (and personal profile) LinkedIn profile and active connecting Twitter account with your name Youtube channel with your name Blog (talk about issues you really care about) Allow for 10-20 hours to set it up 1-2 hours a week to maintain and talk to people Social Media is CRM
  37. 37. Participate or Be Participated
  38. 38. The future: new collaboration technologies, mobile video and telepresence
  39. 39. Monitor your brand, and your keywords
  40. 40. Summary: what to remember :)
  41. 41. www.mediafuturist.com @gleonhard www.thefuturesagency.com