This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.html
1. Social Media (R)Evolution -
the new look of Business
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.comMedia Futurist / The Futures Agency
Gerd Leonhard
2. Social Media: we are only at the beginning
Social Media can be confusing, indeed...
Today
Gerd Leonhard Media Futurist / The Futures Agency
3. So what is ...
Interactive forms of media that allow...
Users to interact with and publish to each other...using
Highly accessible and scalable publishing techniques...
Enabling the creation and exchange of user-generated content
Gerd Leonhard Media Futurist / The Futures Agency
4. Social media is not...
Gerd Leonhard Media Futurist / The Futures Agency
5. Social media is not...
My definition: digital communications based on 2-
way interaction, the use of open platforms, self-
publishing and the sharing of content
Gerd Leonhard Media Futurist / The Futures Agency
10. A huge challenge: radical consumer empowerment
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Gerd Leonhard Media Futurist / The Futures Agency
14. ‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR
CRM
The Futures Agency
15. Social Media disrupts closed systems
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Ope Gerd Leonhard Media Futurist / The Futures Agency
16. The deal: shift control to the users in order to gain reach
Gerd Leonhard Media Futurist / The Futures Agency
17. Social is the new Search
Gerd Leonhard Media Futurist / The Futures Agency
18. Can you give up some control to be more
in-demand...?
19. Which approach sounds better to you...?
Gerd Leonhard Media Futurist / The Futures Agency
20.
21. Yes, you can manage the risks & unintended consequences
22. Privacy is now an action item, and no longer a default
Gerd Leonhard Media Futurist / The Futures Agency
23. Warp-speed into a connected business culture
Source: Youtube.com/payndz Gerd Leonhard Media Futurist / The Futures Agency
24. Interaction & Conversation
Publishing & Sharing
User-Generated Content
Networked and Open Platforms
Mobile Mobile Mobile. Video.
Return on Engagement
Not business as usual.
Gerd Leonhard Media Futurist / The Futures Agency
25. Don’t break the
Gerd Leonhard Media Futurist / The Futures Agency
26. Get ready: business is going social
source: soapboxincluded.com
Gerd Leonhard Media Futurist / The Futures Agency