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Gerd Leonhard

         Futurist, Author, CEO
            The FuturesAgency
            Basel, Switzerland

The Future of Media, News,
 Data and the monitoring business
Welcome to
The future is already here!
The Networked Society
☞ Networked   news & Media
Networked Society
The future is already here!
                               Networked Media
                                Networked business
“Change the instruments, and you
The future is already here!
                               will change the entire Social
                                Theory that goes with them”
                                                      Bruno Latour 2009
Media, News.
         Information. Data.



Social-Local-
Mobile (SoLoMo)
The future is already here!
                  ‘SoLomo’ everywhere
Social Networks are the new
 broadcasters
The future is already here!
                              Media ‘Business as usual’ is fading quickly
The future is already here!
                              *hat Tip to Neil perkin


                              Toxic Assumptions -
                              what was yesterday may just be... History
Build value around the Core
The future is already here!
                              Don’t be Like the music Business :)
Access not ownership
The future is already here!
                              Explosion of disruptive
                                 habits
The future is already here!
                              The users are the content, too
                                      ‘Participation culture’
The future is already here!
                   Disrupt or be disrupted
The future is already here!




 “It’s become very, very clear to me that
                                 digital trumps print
and that pure digital, without any legacy costs...
                                 massively trumps print”
                                         — David Bradley Theatlantic
The future is already here!
                              Soon, Print is just another screen
The future is already here!
                              Media is rapidly becoming disembodied
                               Gazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube
New Interfaces
The future is already here!




                              Dr. Michio Kaku via Youtube
Print & Digital is amalgamating
 The future is already here!
The future is already here!
                           From Paper Culture to
Screen Culture
The future is already here!
                              2 parallel models required...

                                 Media Mon1toring 1.0




                                                        Media Monitoring X.0
The future is already here!
                              The total convergence of
                              Internet and
                              Television
The future is already here!
                    A huge opportunity
                    (imho)
The future is already here!



        Market
Maker
The future is already here!
Digital media knows no silos




 TV
                                Internet




                                                    “Social”
 Radio                                     Mobile
 Print
The future is already here!
The future is already here!
                            Pay-will
           not Pay-wall:)
The future is already here!
The future is already here!
                  Relevance not Noise
The future is already here!
                              Data-Driven Business Models :)
The future is already here!
                              New technologies. New Data.
                                 New Models
The future is already here!
Trust & Reputation monitoring
      *Hat-tip to Rachel Botsman ‘collaborative consumption’
Freemium
  The future is already here!
can be a very powerful model
If one of your missions is to make data

    tangible...
The future is already here!
                              Helping your clients to really
                              understand things
“make
  sense of
Information”
The future is already here!
                              Going way beyond the obvious will be crucial
The future is already here!
                              Monitoring
                               Data &
                              Information
                              Management
                               Business
RealTime
Cross-platform
newly & truly
 Intelligent
newly & truly
 Intelligent
The future is already here!
                              Technology is forcing us to create new
                                    Ecosystems
APIs are an expression of inevitable

The future is already here!
                               interdependence
“Creativity is the
   residue of
  time wasted”
   *Albert Einstein
Summary - Things to remember :)
The future is already here!
                              Thanks for
                              your time!



                              mediafuturist.com
                              thefuturesagency.com
                              gerdtube.com (video)
                              slideshare.net/gleonhard

                              Download:G N :
                                   D E S I
                                           Futurist App

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