Gerd Leonhard Futurist & Author
CEO of TheFuturesAgency Rebooting Media

“It wasn’t raining when Noah
built the ark” (Howard Ruff)

Social - Local - Mobile
OS

Substantial differences - but a
nice couple:)

A tidal wave of game-changing
TV/ Video technologies

(Em)brace: new Interfaces Dr. Michio
Kaku via Youtube

From Text Culture to The
future is already here! Screen Culture

This is not (just) about
technology but about behavior changes

“The Old is Dying and
the New Cannot be Born; In this Interregnum a Great Variety of Morbid Symptoms Appear” Antonio Gramsci

We are becoming People of
the Screen and the Cloud

Some consequences: Screen | Cloud
| SoLoMo Trends

Touch. Share. Feel. Immerse. Contribute.
Connect. Involve. Engage.

What matters: Creators Users (Audience
fka Consumers)

A new Media Ecosystem
SoLoMo

Social-Local-Mobil SoLoMo Cloud-Centric and OTT
Distributed Collaborative Non-linear Decentralized Peer-to/from-Peer Multi-screen & device Broadcast and Broadband Transmedia as the default

Some really cool tech may
also need questioning: is this still human-centric? http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html

Access not Ownership

Disembodiment everywhere New Generatives being
invented:)

Tablets: Content. Social. Commerce.

Devices and broadband and social:
new collaborations!

On the TV, our ‘job’
was to consume On mobile devices and tablets our ‘job’ is to engage

Not negotiable

Scarcity is the past -
like it or not. Curation, Context, Relevance is ...King :)

For tomorrow’s SoLoMo tablet users,
traditional broadcasters may become just one of many Apps

Television⇠➲ Internet ⇠➲ Mobile

Build new values around the
content

Build new values around the
content

Mobile ie SoLoMo spells the
End of Attention Monopolies for TV, Radio, Print - and the End of Disruption for marketers and advertisers

‘The People formerly known as
Consumers’

Realtime everything The future is
already here! About Risks ... and Speed

Public Media :) Pic via
Flickr.com/embleton

Independence Interdependence

Image via Tumblr.com/unknown

Egosystem (Distribution) Ecosystem (Attention) Source:
WSJ.com

Producers will have many new
ways to reach their audiences Source: Neil Perkin / TFA

Centralized Media ⇠➲ Open Content
Ecosystems

Note: Hyper-Collaboration is a crucial
requirement for the creation of all new ecosystems

The future is already here!
Digital Content ‘Piracy’

Toxic assumption: controlling distribution is
key to £ Source: Neil Perkin / TFA

The problem is not the
pay - it’s the wall! Source: ClickZ Stats

People pay for value, brand,
trust - RTP is crucial

Cable TV without Cable, Shows
without Studios

Not to worry: real experiences
will prevail :)

And we’ll want both ,
actually:)

Thanks for your time! #askgerd
www.thefuturesagency.com www.gerdtube.com www.mediafuturist.com D E S I G N : C R E A T I V E