Incorporating Video into the Marketing Strategy - The March, 2014 Entrepreneurs and Their Communities Webinar

1. Entrepreneurs and Their Communities
RRDC
REGIONAL RURAL
DEVELOPMENT CENTERS
Co-Sponsored by
Incorporating Video into the Marketing
Strategy
Jeremy Doan
Rolling Plains Adventures
http://www.rollingplainsadventures.com/

2. Housekeeping Details
• If you haven’t already done so, enter
your name/email address into the chat
box
• Session will be recorded
• Feel free to type questions/comments at
any time

3. Online Marketing
Social Business Stats
• 1 in 3 small businesses are using social media
• 50% of people follow brands in social media
• 2 out of 3 social media users believe Twitter influences purchases
• 57% plan to increase social media budget
• 84% smartphone owners use them for shopping experience
• 2 out of 3 will visit a mobile site
• 1 out of 2 will share their online shopping experience
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/

4. Why Video?
• Draws attention
• Engages – “The Experience Economy”
• Go behind the scenes
• Visual
• Versatile – Educates, allows company
personality to show, puts a face on your
brand, and more

5. Video
• YouTube – 2nd largest search
engine
• 60% of people prefer video over
text
• People spend 6 minutes on site
with video vs. 42 seconds with
only text
• Visitors are more likely to take
action
• 50% of visitors remember the site
• 72 hours of video uploaded every
minute
• 89 million people today will
watch online video
• 92% of mobile video viewers will
share
• Increases brand recognition
• Cost effective
• Higher click-through rates for
emails
• Increased conversions
• Increased chances of front page
result on Google
• 50% of mobile traffic is video
http://contently.com/strategist/2013/03/20/the-
ultimate-case-for-video-marketing-infographic/
http://blog.imageworksllc.com/blog/bid/323329/What-
is-the-Value-of-Video-Marketing
http://digiday.com/brands/celtra-15-must-know-stats-
for-online-video/

6. BACKGROUND
• Hunting, Lodging, Dining, Saloon, &
Recreational establishment
• Started in the year 2000
• Key personnel
• Changes over time
• Target markets

7. Questions
• Why video?
• How did you get started?
• Equipment you use?
• Do you take/encourage customer
testimonials?
• How often do you post?

8. Questions
• Other online/social media efforts?
• Mistakes you have made?
• What about the future?

9. Rolling Plains Adventures
Video Examples
• Interview with Jeremy Doan
https://www.youtube.com/watch?v=HzcRCgHKZBg
• 2013 Hunting Highlights Video
https://www.youtube.com/watch?v=_ejToQ6dMuM
• Humor
https://www.youtube.com/watch?v=5c9z42gZZMg&index=18&list=U
Ur9oXAS2uvDEzyJqJCmI3Cg
• Enhanced Habitat
https://www.youtube.com/watch?v=8vCWIIxU3gU&list=UUr9oXAS2
uvDEzyJqJCmI3Cg&index=7

10. Video Resources
• http://viewer.zmags.com/publication/88e2eb7c#/88e2eb7c/35
• http://viewer.zmags.com/publication/88e2eb7c#/88e2eb7c/45
• http://www.ag.ndsu.edu/agcomm/training/how-to-capture-quality-video
• http://blogs.howstuffworks.com/brainstuff/how-to-make-a-good-video/
• http://blog.hubspot.com/marketing/how-to-write-a-video-script-ht
• http://smallbiztrends.com/2013/09/online-video-small-business-marketing.html
• http://www.rightsourcemarketing.com/marketing-strategy/a-blueprint-for-the-video-
content-marketing-revolution/
• http://www.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips
• http://www.entrepreneur.com/article/226538?hootPostID=d22d415ce7c7492d332362
25653d6263

11. FREE Online Curriculums
Direct Marketing of Specialty Food -
http://go.unl.edu/directmarketingfood
Marketing Agritourism Online –
http://go.unl.edu/agritourism
eTailing – Taking Charge of Your Online
Presence - http://go.unl.edu/etailing

12. Online Marketing Resources
• Customer Testimonials - http://www.extension.org/pages/67269/use-customer-
testimonials-as-a-marketing-tool#.UxS2_7XnZaQ
• http://srdc.msstate.edu/ecommerce/rebuild/ebiz/index.html

13. Follow us on
Blog - http://entrepreneursandtheircommunities.wordpress.com/
Facebook - https://www.facebook.com/eXtensionentrepreneurs
Twitter - http://www.twitter.com/extbizteam

14. Thank You!
Mark your calendars
2nd Thursday, 2:00pm ET; 1:00pm CT; 12 pm MT; 11:00 am PT
http://connect.extension.iastate.edu/etc-cop
– Next session – April 10th