Most of the best technological innovation these days is coming from the mobile, cloud and consumer spaces, and few businesses can afford to opt-out from the benefits of mobility, agility, relationships, productivity, and economies of scale that they create. Individuals use ever wider variety of devices and self-provisioned consumer services to enrich daily activities, improve relationships and leverage collective information. While mobile apps are becoming the norm, signals of social apps are already increasing. The new IT guidelines are design for mobile, design for cloud, design for unstructured, design for social – and design for business context. How do you ensure your enterprise applications deliver enough knowledge-worker value? How much freedom should employees be given over technology choice? How to avoid governance becoming prohibitive and not agile enough to deal with the growing demands from users? How will a digitally connected world impact your business transactions, conversation and relationships? How would being “always on” change the way you and your customers organize and shorten decision cycles?

1. Mobile Cloud Apps,
a Global Dial Tone
September 15th, 2011, Karlskrona
Glen Koskela
CTO Nordic
Glen Koskela, CTO Nordic 0 Copyright 2011 FUJITSU

2. Before Youtube, iPod, TV, Radio… Lectors
Glen Koskela, CTO Nordic 1 Copyright 2011 FUJITSU

3. … I Rest My Case
… just over five years ago,
mobile services was a ringtone market.
Glen Koskela, CTO Nordic 2 Copyright 2011 FUJITSU

4. The World Has Changed
If you are not paying for it,
you're not the customer;
you're the
product being sold
Glen Koskela, CTO Nordic 3 Copyright 2011 FUJITSU

5. From Enterprise to Consumer Paradigm
Source of provision Personal freedom
Private cloud
Technology
infrastructure
resources
implemented
consumed in a
within enterprise
conventional way
boundary
Supplier and
Subscriber use subscriber use
of clouds, of human
certified suppliers clouds,
“shadow IT”
Glen Koskela, CTO Nordic 4 Copyright 2011 FUJITSU

6. ’Tsushinki’ Means Communications
“Fu” Furukawa Electric , “ji” Siemens and “tsu” communications.
An end-to-end global ICT company #3 in global IT services
IT services, System products, Network products Multifaceted service provision
PCs, Mobile phones Development, manufacture, sales and
LSI devices, Electronic components maintenance of the products and electronic
devices that make these services possible
Glen Koskela, CTO Nordic 5 Copyright 2011 FUJITSU

7. Strong Nordic Base Within a Global Group
Global Center of Excellence for Mobility Services
Multi-channel
History of mobility projects from 1987 5,000
sales integration
employees
Over 500 specialists in projects and services in
Finland, Sweden, UK, Estonia, India, Russia Customer and
1B€ field services
Application Development & Integration Partner revenue
Project management and consultancy SAP mobility
Architecture and integration solutions
User Interface design 2000+
Software development and testing customers Social network
Mobile solution development connector
Service and application management
Change Management consultation Voice over IP
Process development consultation services
Requirement management and concept experts
Leading player in mobility Competence center for Location based
Access to over 20 000 software experts
Mobility and Test services
Glen Koskela, CTO Nordic 6 Copyright 2011 FUJITSU

8. Mobile Apps Become a Global Dial Tone
People centric work styles,
ways for organizations Design for…
to function
Social business … mobile
scale & payoff,
real time analytics … cloud
… social
Application commodity
and innovation, … context
falling cost of failure … non-linear
Activity based services … unstructured
across infrastructure,
content, apps
Glen Koskela, CTO Nordic 7 Copyright 2011 FUJITSU

9. Shorten Decision Cycles
Non-linear, user-driven workflows - Controlled by users
Need to capture, integrate & interpret information
Collaboration Data analysis Customer interface Value from
diversity
Outcomes enabled
by technology
Devolved to Consolidated Externally Continued to be
business units with other central sourced provided by IT Value from
(PLM) functions (HR) (CRM) (voice, comms, e2e design
integration)
Consumption of activities
Process driven, linear workflows - Controlled by IT
Glen Koskela, CTO Nordic 8 Copyright 2011 FUJITSU

10. Human-Centric Social & Mobile Cloud Apps
A new generation of human-centric mobile phone applications, particularly targeting
health management
Senior citizen phone, speak and search,
End-to-end wellness solutions undo function, human-sensing apps,
Mobile sensor technologies, one-button reservation, consultation, and
such as pedometers, emergency services. contact center to
provide regular safety checks, shopping
accelerators, 3D motion
assistance, as well as other services …
sensing, earplug-type
sensors, and geo-sensors
External monitors, such as
body composition scales and
blood pressure monitoring
Human-centric service offerings,
including Wellness Adviser,
Personal Health Monitoring
Service, Running Form Diagnostic
Glen Koskela, CTO Nordic 9 Copyright 2011 FUJITSU

11. New Business Opportunities
Cloud & RFID based Cloud application to Cloud and sensor
parts management for control and prevent an based system in
airline industry epidemic agriculture
Mobile cloud is about a new type of value
Cloud based analytical Traffic cloud (ITS) with
simulations for Large trusted and probe data and
manufacturing private clouds roadside sensors
Glen Koskela, CTO Nordic 10 Copyright 2011 FUJITSU

12. Media Processing Cloud Platform
Various service plug-in to process media (image/video) by
PaaS (Platform as a Service)
Live Video Broadcast
Media Sharing
Video Search
Video Transcoding
Glen Koskela, CTO Nordic 11 Copyright 2011 FUJITSU

13. Shaping Tomorrow With You
Devices and Networks Digital
sensors utilities
Glen Koskela, CTO Nordic 12 Copyright 2011 FUJITSU

14. Glen Koskela, CTO Nordic 13 Copyright 2011 FUJITSU

15. Q&A
For more information:
Glen Koskela, CTO Nordic, Fujitsu
Mob: +358 50 5503573
Email: glen.koskela@fi.fujitsu.com
Twitter: @glenkoskela
Web: www.technology-perspectives.com
Glen Koskela, CTO Nordic 14 Copyright 2011 FUJITSU