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How PEST Analysis Helps Evaluate External Factors for Business Success
- 1. HAVE YOU EVER WONDER, WHY SUPERMAN CAN FLY LIKE AN AIRPLANE?
- 2. OR THINK WHY IS SUNSET IS RED?
- 3. OR FIGURE OUT, HOW FAR IS MOON FROM EARTH?
- 4. OR, ASKED HOW HENRY SY BECAME THE MOST RICHES MAN IN THE PHILIPPINES?
- 5. OR HAD EVER IMAGINE, YOU, YOURSELF MANAGING YOUR OWN BUSINESS?
- 6. HOW CAN I,
- 9. PEST ANALYSIS is a strategic planning tool used to evaluate the impact political, economic, social, and technological factors might have on a project. It involves an organization considering the external environment before starting a business.
- 10. PEST IS AN ACRONYM FOR….. POLITICAL FACTORS ECONOMIC FACTORS SOCIAL FACTOR TECHNOLOGICAL FACTORS
- 11. POLITICAL FACTOR This factor looks at how government regulations and legal issues affect a company's ability to be profitable and successful. social and environmental policy copyright and property law enforcement political stability
- 12. ECONOMIC FACTOR This factor examines the outside economic issues that can play a role in a company's success.
- 13. SOCIAL FACTOR This issue analyzes the demographic and cultural aspects of the company's market. These factors help businesses examine consumer needs and determine what pushes them to make purchases. population growth rates age distribution attitudes toward work job market trends religious and ethical beliefs lifestyle changes educational and environmental issues health consciousness demographics
- 14. TECHNOLOGICAL FACTOR This factor takes into consideration technology issues that affect how an organization delivers its product or service to the marketplace. In addition, companies should consider how generational shifts, and their related technological expectations, are likely to affect those who will use their product and how it is delivered. technological advancements government spending on technological research life cycle of current technology role of the Internet and how any changes to it may play out impact of potential information technology changes
- 16. ACTIVITY: Learners : Group yourselves into 3 group. Using a graphic organizer of your choice, Make a PEST Analysis of the Business Firm that you have choosen. Franchise of McDonald’s Franchise of Starbucks Franchise of KFC LOCATION : IN FRONT OF ANGELES CITY NATIONAL HIGH SCHOOL
- 17. SUMMARY Aside from the company’s internal resources and industry factors, there are several other macro-economic factors that can have a profound impact on the performance of a company. In particular situations such as new ventures or product launch ideas, these factors need to be carefully analyzed in order to determine how big their role in the organization’s success would be. Basically, a PEST analysis helps you determine how these factors will affect the performance and activities of your business in the long-term. So if you want to assess a business situation in a comprehensive way, a PEST analysis is a definite must that can help you understand the macroeconomic business environment.
- 18. COMPLETE SENTENCE : Exit Pass Activity: A. I learned in this discussion that ________________________ B. I realize that knowledge gained in this discussion may be applied ______________________ C. I will share what I learned to __________________, so that __________________________.
- 21. PEST ANALYSIS Presented By : GLENDA N. NAGUIT, Ph.D.