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txtWeb Imagine the Internet and more on SMS Visit us at www.txtWeb.com
Agenda 2 Session 140 minutes ,[object Object]
How txtWebworks for an end user?
What is the txtWeb  App2Fame Challenge?
Q&A
txtWebarchitecture overview
Types of apps to build on txtWeb
How to build and publish apps on txtWeb– High level overview
Q&ASession 2				                      50 minutes
Most of the connected people of the world have only a mobile phone without a data plan India Example Broad-band users ~8M Inter-net users ~45M Internet+ mobile data plan users ~50M Mobile phone users ~500M Total population ~1,150M Global approximations Highly connected5-10% Connected40-50% Area of focus Not connected40-55% Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribers Note: Rough approximations to explain the concept. Information is directionally correct Source: Internet & Mobile Association of India, 2009; Wikipedia 3
txtWeb’s vision is to address a large unsolved pain of consuming services on a mobile phone txtWebVision Enable anyone to consume contents and/or services even with a low-end mobile phone with no internet connectivity through a single standardized global SMS platform Users txtWeb Business/Developers ,[object Object]
Convenient means faster &/or requiring less conscious effort by user
One-Stop Shop
Several services accessed through a single number
Standardization
Innovate
Seamless integration
Opportunity to impact millions
Own what you build
Provide Core Platform
Support Providers

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txtWeb

  • 1. txtWeb Imagine the Internet and more on SMS Visit us at www.txtWeb.com
  • 2.
  • 3. How txtWebworks for an end user?
  • 4. What is the txtWeb App2Fame Challenge?
  • 5. Q&A
  • 7. Types of apps to build on txtWeb
  • 8. How to build and publish apps on txtWeb– High level overview
  • 9. Q&ASession 2 50 minutes
  • 10. Most of the connected people of the world have only a mobile phone without a data plan India Example Broad-band users ~8M Inter-net users ~45M Internet+ mobile data plan users ~50M Mobile phone users ~500M Total population ~1,150M Global approximations Highly connected5-10% Connected40-50% Area of focus Not connected40-55% Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribers Note: Rough approximations to explain the concept. Information is directionally correct Source: Internet & Mobile Association of India, 2009; Wikipedia 3
  • 11.
  • 12. Convenient means faster &/or requiring less conscious effort by user
  • 14. Several services accessed through a single number
  • 19. Own what you build
  • 23.
  • 25. 200+ organizations & developers with apps on txtWeb
  • 26.
  • 27.
  • 28.
  • 39. Eligible to present plan to an expert panel
  • 40. Important: Your app must be published on txtweb.com to be entered into the Contest
  • 41. Contest Closes on June 30, 2011www.App2Fame.com
  • 43. txtWeb platform – How it works 10 High level architecture txtWeb Platform Phone Carrier Internet SMS HTTP SMS HTTP Developer APP txtWeb platform enables creation and consumption of interlinked information through SMS
  • 44. txtWeb platform – Example 11 Step1: SMS to 92433 42000 Message: dictionary happy Mobile number : 9991211212 Step 3: HTTP Request: GET URL:/dictionary? Message=happy & Mobile number: <hash> Step 2: Accepts keyword and invokes the App URL Step 4. App Specific logic DeveloperApp txtWeb Platform Phone Carrier Internet SMS HTTP SMS HTTP Externally Hosted Environment Step 5: HTTP RESPONSE: 80 <html> Happy is the same as joy </html> Step 6: SMS to9991211212 Happy is the same as joy
  • 45.
  • 46.
  • 47. txtWeb’s unique solution allows for almost 6x more content to be sent back to the user. Simply amazing!12
  • 48. Platform advantages Simple, easy, open API Platform is programming language agnostic (use what you fancy – Java, PHP, Perl, Python) Platform provides SMS ⇌ HTTP transformation Makes developer’s life simple for delivering web app over SMS Developer focuses on building an HTTP based app No coding work to “integrate” with txtWeb platform Rapid development – Build, test and go live in no time! Emulator provides easy/instant testing Nothing to download for an end-user to use your app – SMS and go! 13
  • 49. What type of apps can I build on txtWeb? txtSite: Get your own site on SMS in less than 5 minutes! Static and structured content Published as information on SMS Zero Code Examples: Restaurant menu/timings, list of holidays txtApp: Can have an app up running in as little as 5 hours Dynamic content Personalized and user session based Implemented as a standard web-based application Programming language independent Examples: PNR status, games , status update Twitter/Facebook 14
  • 50. Building a txtSite– Live demo 15 www.txtweb.com
  • 51. How to build a txtApp 16 Login to http://txtweb.com Click on Build & List my Apps Create a new keyword Map your keyword against an external facing Web URL Click publish Test your app by sending an SMS. Its that simple!!
  • 52.
  • 54.
  • 55.
  • 58. How to build a txtSite Login to http://txtweb.com Click on “Create a txtSit” Create a new keyword Enter in your response text for the keyword created Click publish Test your txtSiteby sending an SMS. Its that simple!! 20
  • 59. Snapshot of “Build and List” apps page 21