Toolbox.com's Social Media Guidelines for employee participation in online communities and other social media tools. The team at Toolbox.com utilized guidelines from industry leaders such as IBM and Intel for a starting point. The intention of the guidelines is to provide our employees with a framework for astute and responsible participation.

1. Toolbox.com
Social Media Guidelines
© 2009 Toolbox.com

2. Toolbox.com Social Media Guidelines
Overview
This document will provide general guidelines for your participation in online communities
and social media sites, both at Toolbox.com and elsewhere. These internal guidelines
will continue to evolve as we learn new best practices and accommodate emerging
technologies in the social media space. These guidelines are not intended to create any
contractual obligations between Toolbox and its users. No user should rely on these
guidelines when interacting with Toolbox.com.
Top 10 Guidelines
1. Know and follow the Corporate Executive Board’s Code of Conduct.
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2. Take responsibility for what you post in online communities, including profiles, blogs,
discussion groups, and other forms of user-generated media.
3. Be aware that content you publish will remain accessible to the public for a significant
amount of time.
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4. Identify yourself, and when relevant, your role at Toolbox.com. Make it clear that you
are speaking on your own behalf, and not on behalf of Toolbox.com.
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5. Respect copyright, fair use, and financial disclosure laws.
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6. Do not reveal confidential or proprietary information about Toolbox.com, Corporate
. Executive Board, or their partners and affiliates. This includes information about
upcoming launches, transactions, negotiations, private conversations that are meant
to remain internal, and financial results and goals.
7. Do not cite or reference clients or partners without their permission.
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8. Avoid objectionable or offensive language.
9. Add value by writing about the things you know. Leverage your expertise to contribute
meaningful content to the conversations in which you are engaged.
10. Generate excitement! Toolbox.com continues to change the way professionals do
their jobs, and you are an integral part of this evolution. Impart that excitement in the
contributions you make both at Toolbox.com and on other sites.
Toolbox.com
Knowledge Sharing Communities 2
© 2009 Toolbox.com

3. Toolbox.com Social Media Guidelines
Additional Details
Responsibility: Social media is both professional and personal. When you identify yourself as
a Toolbox.com employee in an online community or social media site, you may be viewed as an
ambassador for the company. Your interactions not only shape your personal brand, but also
have the power to positively or negatively affect the perception of the company, even when you
are speaking on your own behalf. When participating in an online community or other social
media setting, always follow the Corporate Executive Board’s Code of Conduct. Also, please
follow the terms and conditions on third-party sites that you may be using.
Transparency: We believe that honesty is the best policy when interacting with peers through
social media. Identify yourself and your role at Toolbox.com when appropriate. Make it known if
you have a vested interest in the topic being discussed.
Copyright and Fair Use: It is important that you maintain laws governing copyright and fair use
for materials that are owned by another party. In general, you should quote and cite materials
that you reuse, and quotations that you use should be short excerpts. It is also good practice,
when possible, to provide a link to the material you are citing.
Confidentiality: Our strategies, upcoming product and community launches, partnerships,
organizational changes, financial performances, and goals are the lifeblood of our business
and should be protected. When in doubt, check with your manager before posting. You should
also refrain from sharing personal information about other employees, such as pictures or
conversations, which are intended to be private. Protecting these types of confidential materials
is important both on Toolbox.com as well as on social media sites.
Clients and Partners: Never share information about, or comment on a relationship with, our
clients and partners without their permission. This applies to negative experiences with clients,
as well as positive ones like the success of their campaigns, etc.
Respect: Demonstrate respect for the people with whom you have conversations in online
communities. Don’t use slurs, personal insults, obscenities, or language that is offensive on the
basis of race, gender, religion, and/or sexual identity. Present yourself through social media in
the same way you would with colleagues, community members, clients, and partners.
Conversation: An online conversation should be similar to offline conversations that you have
with colleagues and coworkers. Try to use the same tone in your writing that you would in a
business setting. Also remember that these conversations, especially those for professional
purposes, are your chance to add value by sharing what you know. Use the expertise you’ve
developed at Toolbox.com to position yourself as a thought leader in social media.
Toolbox.com
Knowledge Sharing Communities 3
© 2009 Toolbox.com