This document defines and describes different types of advertising including brand advertising which develops long-term relationships, retail or local advertising to encourage local consumption, political advertising to advocate for politicians, and direct-response advertising designed to produce an immediate response through mediums like email, phone and text. It also covers business-to-business, institutional, public service, and interactive advertising.

2. BRAND ADVERTISING
• The displaying of a brand in particular mass mediums to
develop a retaining relationship with its target market.

4. RETAIL OR LOCAL ADVERTISING
• Locally done advertising which goal is to encourage more product
consumption from the local target market.

6. POLITICAL ADVERTISING
• Advertising that advocates politicians.

8. DIRECTORY ADVERTISING
• Advertisements of companies, service or products
appearing in the directories.

10. DIRECT-RESPONSE ADVERTISING
• A form of advertisement designed to produce almost
instantaneous response from the target market. This can
be done via various mediums of mass media, i.e. SMS
(short messaging system), telephone, mail, or e-mail.

12. BUSINESS-TO-BUSINESS ADVERTISING
• Advertising aimed at other businesses, not applicable to
consumers.

14. INSTITUTIONAL ADVERTISING
• A.K.A. Corporate Advertising, what is advertised here is the institution
or organization itself aimed to give the consumers a view into its
identity.

16. PUBLIC SERVICE ADVERTISING
• This is designed to promote awareness of current
concerns of the public, more often used for accident
prevention.

18. INTERACTIVE ADVERTISING
• Advertisements done through online media to
communicate with the target market.

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