It’s that time of year when nonprofits must capitalize on year-end fundraising opportunities.  We know every nonprofit is shopping for mobile fundraising tools right now. But which platform really brings in the most dollars? Our webinar with hosts Dave Asheim and Patty Ruland revealed the top five mobile fundraising tools that will reach donors faster, boost donor engagement, and most importantly, RAISE MONEY.   This fast-paced, information-packed webinar, you will learn: How to prepare for #GivingTuesday The pros and cons of mobile fundraising technologies—what’s your best fit? Tips on fundraising follow up for 100% pledge fulfillment

1. Five Mobile Tools
That’ll Bring in the
Dollars This Season

2. Today’s Speakers
Dave Asheim
Founder & CEO
Give by Cell
Patty Ruland
Senior Mobile Solutions Consultant
Give by Cell

3. About
Give by Cell
● Division of Engage by Cell
● Combine mobile
technology & fundraising
● 14 years experience

5. The History of

6. 2012
GivingTuesday was founded in 2012 by
New York’s 92nd Street Y in partnership
with the United Nations Foundation.
$10.1 million
2013 $28 million

7. 2014
In 2014, GivingTuesday launched GivingTower, a
partnership between 92nd Street Y, the United Nations
Foundation, and Crowdrise. Each GivingTower donation
represents a brick in the virtual tower.
$45.7 million

8. 2015
2016 $168 million
Facebook founder and CEO Mark Zuckerberg and his wife
Priscilla Chan announced their intention to donate 99%+ of
Zuckerberg's wealth from his Facebook shares through the
Chan Zuckerberg Initiative. Their announcement rang in
GivingTuesday 2015, taking the movement to a new level.
$116.7 million

9. 2018
2017 $274 million
In 2018...
3,600,000
GIFTS
400,000,000
DOLLARS
For #GivingTuesday 2018, Facebook and PayPal
announced donation matching of up to $7M to
U.S. nonprofits starting at 8 am EST on
GivingTuesday, up to $20,000 per donor and
$250,000 per nonprofit. After only one hour, the
match limit was hit at 9:05 am EST that day.
$

10. 2019
In 2019...
$511,000,000
$400,000,000
In 2019, #GivingTuesday brought in a reported
$511 million raised online in the U.S. (up $111 million
from last year’s $400 million raised online
— 28% increase).
$
$
28%

11. But fundraising in 2020
is a little different...

12. Here’s how mobile can elevate
your fundraising today

13. Virtual and Live Events
Capitalize on donor excitement
with Mobile Donate!
Guests text in a quick donation
and can give any amount they
choose.
Money is charged to their credit
card or PayPal account.
No eligibility requirements
It’s now time
to help the
children!
Text
“HENRY” to
56512

14. It’s now time
to help the
children!
Text “HENRY”
to 56512

15. Screencast Thermometer
on Website
Promote your cause with an interactive
Thermometer that shows dollars
donated in real-time!
Great for engagement during a virtual
event or on your site for general giving.
People love to see their name in lights!

17. Social Media + #GivingTuesday
Mobile Give, pairs well with
#GivingTuesday.
It’s a carrier-billed donation service
where donations are taking directly from
donors’ cell phone bills.
Donation increments from $5 to $50
Must meet eligibility requirements

18. Mobile Donate
& Mobile Give
Donate:
● All organizations
qualify — no
eligibility
requirements
● Can donate
any $ amount
● Can work with
most merchant
processors
Give:
● Donation process only
takes 30 seconds
● Donation charged to
donor’s phone bill
● Organizations must
meet eligibility
requirements
● $5 - $50 increments

19. Printed Direct Mail
Send physical mailers to
your current list prompting
donors to text in donations.
It’s simple, yet effective.

20. Email Campaigns
A killer email campaign will inspire your
subscribers to take note of your year-
end dates and hopefully — take action.
Want to be even more strategic?
Place your CTA and keyword in your
email signature. You never know who may
be inspired to text in a quick donation!

22. Text Message Campaigns
Today, the most effective and direct way
to connect with your audience is
through text messaging.
Make your messages impactful with
clickable links that go to your donation
page or a custom page set up by us.
After all, 97% of text messages get read.

23. Silent Auction
No need to bother or endanger
bidding patrons with paper or a book
that’s been touched by others. Our
mobile website handles auctions
silently and in a mobile-friendly way.

24. Telethons & Radio Spots
Emcee asks listeners or viewers to
text in your keyword to make a
donation.
For those uncomfortable with
texting, Call-to-Donate lets
you pick up a phone (landline
works), dial a number and follow a
short prompt to donate.

26. Year End + Holiday Giving
Make it easy for donors to pledge and not
pay on the spot with Mobile Pledge.
Gently follow up with reminder texts that
include a link to your donation page.

27. Year-End Thank You’s
What better way to show your
appreciation than through a
personalized text? Include links to web
pages, MMS (pictures) or even a cute
GIF.

29. Thank you
Patty Ruland
patty@engagebycell.com
707.396.8584
Dave Asheim
dave@engagebycell.com
(415) 297-6677