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The Good, Bad & Ugly of Freelancing 2016

Wordcamp Chicago 2016 -

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The Good, Bad & Ugly of Freelancing 2016

  1. 1. THE GOOD, BAD & UGLY OF FREELANCING Lisa Ghisolf, Gizmo Creative Factory, @gizmodesign
  2. 2. WE ARE NOT FREELANCERS We are qualified independent professionals.
  3. 3. “The famous Pablo Picasso was at a party. A woman recognized him and approached the Master. She asked, 
 “Will you create a sketch for me?” Picasso agreed, and, as 
 he pulled out his sketchpad, asked her for a subject. “A bird in a tree will do,” she responded. So Picasso spent about a five minutes doing what Picasso does on the sketchpad. Finished, he ripped the sketch off the pad, handed it to the woman and said, “That will be $10,000.” The woman was floored. “Ten thousand dollars! Why, it only took you five minutes to draw that sketch!” To which, Picasso replied, “No, madam. That sketch took me a lifetime.”
  6. 6. BUILD YOUR SUPPORT ➤ Identify a network of people you can go to for venting, referrals, advice, etc. ➤ Find others you can work with, share work, support ➤ Get help if you need it ➤ Know you’re not alone
  7. 7. REALITY CHECK ➤ Don’t spread yourself too thin & don’t get complacent either ➤ Don’t forget that you don’t have a boss anymore—you have many ➤ Multitasking is BS ➤ Don’t fall victim to the 80/20 rule—it definitely exists ➤ Save, and get to know your bottom line intimately ➤ Get out from behind the computer ➤ Shut up about your work/life balance and just do it! ➤ Value your time—and that of others ➤ Take care of your health—you’re the star
  8. 8. HOW TO GET (LOUSY) CLIENTS ➤ Don’t trust your instincts ➤ Be cheap and easy ➤ Spend all your time on their work, and not on the good clients ➤ Don’t establish your authority ➤ Pick your battles ➤ You’ll know them by the dread in opening your email box
  9. 9. HOW TO BE A (LOUSY) FREELANCER ➤ Don’t scope your projects ➤ Stay locked in your office ➤ Agree to everything, have no opinions ➤ Take responsibility for nothing ➤ Disappear ➤ Slag on your fellow freelancers
  10. 10. CONTRACTS ➤ Always, always, always. ➤ Did I say always?
  11. 11. DISCUSSING MONEY ➤ Don’t be afraid to stand by your numbers ➤ Less $ = less functionality, less design work ➤ Deposits ➤ Publish rates?
  12. 12. GETTING PAID ➤ Your contract is your best friend ➤ Deposits ➤ Reasonable terms ➤ A good lawyer letter w/drafted motion is worth its weight in gold... Or your paycheck
  13. 13. THANK YOU! Lisa Ghisolf
 Gizmo Creative Factory