Using Consumer Insights for Effective Advertising and Social Networks
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This is the English version of my thesis in Advertising. I point out the role of consumer research in creating advertising and marketing communication. I give a definition of consumer insight, its 4 properties and applications in many media.
![[object Object],1 The four Properties of the Insight The Benchmark of Consumer Insight in Advertising Applications in Unconventional Ads Applications in creating Social Networks 4 3 5 2 A Marketing introduction 6 Summary](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 18. The benchmark of Consumer insight 4 How being 42 y.o. and still working as a trainee?
- 20. Application in Unconventional Adv Insight: Socio-economic facts are interconnected and their balance is unstable 5