Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy. In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page. Learn: 1. Why social media is changing economic development. 2. How to set up a Facebook Page (it's different than your personal Facebook profile) 3. What to post on your Wall to engage people and get fans 4. Which Tabs to use and how to maximize their value 5. How to install economic development-specific Facebook apps (www.Facebook.com/​ZoomProspector) This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com

1. 500,000,000 Reasons Economic
Developers Should Use Facebook

2. Anatalio Ubalde
• GIS Planning Inc.
Co-Founder & CEO
• Co-Author of the book
Economic Development
Online

3. Eric Simundza
• ZoomProspector.com
Product Manager
• Co-Author of the book
Economic Development
Marketing: Present &
Future

4. The Evolution of Media
One Way Old Media Web 2.0 Social Media
Social Media
• Just another platform for communication and relationship building
• User-driven, real time, opt-in, microsharing
• Is going to continue to evolve… But customers will remain in control of the conversation

6. Metcalfe’s Law
• The value of a
network is
proportional to the
square of the number
of users of the system

8. How big is Social Media Really?
• More advertising than e-mail and mobile
• Ad revenue growing at 34% annually
• Companies with highest level of social media
activity increased revenue by 18% on average
in past 12 months. Source: Wetpaint & Altimeter

9. Social Media is creating an enormous amount
of data.
More data was created in 2009 than all of
human history through 2008 combined thanks
to social media.
Source: Dr. Andreas Weigend, former Chief Economist for Amazon and Stanford/Berkeley
Lecturer.

11. Customers expect you to join the
conversation
• 85% believe companies should interact with
customers on social media
• LinkedIn: executive members from all Fortune
500 companies - Linkedin
• Facebook: fastest growing demographic = 35+
- Facebook
• Twitter: 45-54 year olds are the highest
indexed age group – Comscore

13. It’s not just for
kids!

15. Why does this
matter?
It’s simple. This
is where your
customers are…
and they want
you to join the
conversation

16. Three things we
better get used to

17. Information is Real-time

18. Loss of Control
Image © GIS Planning Inc.

19. Communication
is a Team Effort

21. Facebook
• Launched in 2004
• over 500 million users*
• 50% of users log on any given day*
• over 700 billion minutes spent per
month*
• average user spends over 6 hours per**
month
Sources: *Facebook http://www.facebook.com/press/info.php?statistics 12/6/2010
**Nielsen Blog http://blog.nielsen.com/nielsenwire/online_mobile/june-2010-top-online-sites-and-brands-in-the-u-s/

22. Social Media Accounts
LinkedIn 85
Twitter 175
Facebook 500
0 200 400 600
Millions

23. Facebook user growth
Source: http://thinksocialmedia.com/tag/social-media/

25. Facebook PROFILE Page
This is your personal profile, not the profile of
your economic development organization.
They are different.

27. Elements of a Facebook Page
For economic development organizations

28. The button for people to “like”
Organization Logo Tabs organization
the
The Wall
Information about the
organization and contact
information
People who “like” the
organization

29. How to Create a Facebook Page
For your Economic Development
Organization
Just a few minutes to get started

31. Facebook Page Wall Posts
Things you can share to engage your audience

32. Invitation to a networking
event

33. Inviting discussion about what
the community needs

34. Add the event directly to your
Inviting people to an event
personal calendar
sponsored by the organization

35. Post an available job

36. Someone else posted a “thank
you” for including their
business in the EDC’s
newsletter

37. Share positive news articles

38. Post Photos

39. Respond to questions and
educate people about your
organization

40. Post Videos

41. Facebook Page Tabs:
More Information
For economic development organizations

42. Video Tab
Videos posted by their
organization

43. Photo Tab
Photos posted by their
organization

44. Photos posted by others
related to their organization

45. Events Tab

46. RSS/Blog Tab
Integrate RSS (Real Simple
Syndication) feed
Enable people to subscribe to
your RSS feed

47. Email Signup Tab
Enable people to request e-
mail communication from your
organization

48. Music Tab
Enable download of economic
development music

49. Property Search Tab Enable search of available
business properties & land

50. Demographics Tab Show demographic, labor, &
business data for your area

52. 3 Ways to Improve Your
Facebook Page
Standout from the crowd

53. 1. Claim your vanity URL

55. 2. Use a custom landing tab using FBML

60. 3. Use Facebook Apps

73. Facebook.com/ZoomProspector

74. Anatalio Ubalde Eric Simundza
CEO & Co-Founder Product Manager
ubalde@gisplanning.com esimundza@zoomprospector.com
Facebook.com/ZoomProspector
Twitter.com/ZoomProspector
YouTube.com/ZoomProspector
GISplanning.com
ZoomProspector.com