Social Media Breakfast brings together people who are interested in teaching, sharing and learning about trends, case studies and best practices in social media marketing. Our topic, Word of Mouth Marketing - Past, Present and Future, is one we're very passionate for and have learned a lot about in recent years as we've developed Fancorps into what it is today. We were excited to present our experience and give our take on what it takes to successfully create and manage a word of mouth experience. For a full recap of the event please visit our blog: http://fancorps.posterous.com/you-must-unlearn-what-you-have-learned-smb-da More information on Fancorps can be found at our website http://www.fancorps.com

1. Social Media Breakfast Dallas ~ 05.31.12
@smbdallas #smbdallas
with your hosts
@tonyfancorps & @gisanders
Thursday, May 31, 12

2. #smbdallas
GOOD MORNING!
Thursday, May 31, 12

3. #smbdallas
He’s got the right idea!
Thursday, May 31, 12

4. #smbdallas
I Like to EAT and TELL
Thursday, May 31, 12

5. #smbdallas
Can you hear me now?
Thursday, May 31, 12

6. #smbdallas
Who’s hungry?
Thursday, May 31, 12

7. #smbdallas
Ring Ring...
Thursday, May 31, 12

8. #smbdallas
Thursday, May 31, 12

9. #smbdallas
Thursday, May 31, 12

10. #smbdallas
Thursday, May 31, 12

11. #smbdallas
Thursday, May 31, 12

12. #smbdallas
FORUMS
BBS
Social Evolution
Thursday, May 31, 12

13. #smbdallas
Thursday, May 31, 12

14. #smbdallas
100 MILLION LIKES
Thursday, May 31, 12

15. #smbdallas
Hell Yes!
Thursday, May 31, 12

16. #smbdallas
Listen Up!
Thursday, May 31, 12

17. #smbdallas
Speak Up!
Thursday, May 31, 12

18. #smbdallas
Lets Play!
Thursday, May 31, 12

19. #smbdallas
Pay Up!
Thursday, May 31, 12

20. #smbdallas
You’ve...
Engaged
Monitored
Communicated
Gamified
Rewarded
What’s Next?
Thursday, May 31, 12

21. #smbdallas
Word Of Mouth Marketing
is the most powerful form of
marketing. It builds brands, drives
sales and sparks conversations.
Both consumer to consumer, and
consumer to brand
Thursday, May 31, 12

22. #smbdallas
•
•
Founded in 2004
Currently 400 Members
•
•
Quarterly Seminars & Events
Leading Companies such as
AT&T, Edelman PR, American
Express, Microsoft
Thursday, May 31, 12

23. #smbdallas
•
•
How to Measure Word of Mouth
How to get People Talking Offline
•
•
How to Work with Influential Talkers
How to Stay Ethical & Out of Trouble
• Case Studies From:
• Southwest Airlines
•
•
Maker’s Mark
Louisville Slugger
• Costco
Thursday, May 31, 12

24. #smbdallas
The average consumer mentions specific
brands 90 times per week with their
friends, family, and co-workers
(Keller Fay, WOMMA)
Thursday, May 31, 12

25. #smbdallas
of online consumers are interested
83% in sharing information about
purchases with people they know
(Manage Smarter)
Thursday, May 31, 12

26. #smbdallas
of online consumers
90% trust recommendations
from people they know
(Econsultancy)
Thursday, May 31, 12

27. #smbdallas
Traditional Advertising
Untrusted
Overlooked
Low impact
Quantity
Thursday, May 31, 12

28. #smbdallas
Word of Mouth Marketing
Credible
Trusted
Personalized
Quality
Thursday, May 31, 12

29. #smbdallas
Thursday, May 31, 12

30. #smbdallas
Status Update Example from
Official Fancorps Facebook Page
17K Likes
Thursday, May 31, 12

31. #smbdallas
Thursday, May 31, 12

32. #smbdallas
Thursday, May 31, 12

33. #smbdallas
Brand
Advocacy
Solutions
Thursday, May 31, 12

34. #smbdallas
Advocate
Endorser
Thursday, May 31, 12

35. #smbdallas
Endorser Solution
Simple Sharing
Short Term
Campaign Driven
Focus on Market Research
Polls, Offers, Surveys
Thursday, May 31, 12

36. #smbdallas
Advocate Solution
Long Term
Capitalize on Affinity
Builds Loyalty & Relationships
Deep Engagement
Continuous Trusted Peer
to Peer Recommendations
Thursday, May 31, 12

37. #smbdallas
Thursday, May 31, 12

38. #smbdallas
Thursday, May 31, 12

39. #smbdallas
Word of Mouth Marketing
You must unlearn what you have learned
Thursday, May 31, 12

40. #smbdallas
Multi-Platform
Custom Branded
Community Environment
Deep Communication
Customizable Initiatives
Quantified Results & Impact
Thursday, May 31, 12

41. #smbdallas
Thursday, May 31, 12

42. #smbdallas
Thursday, May 31, 12

43. #smbdallas
“Chilihead Nation” Launched Aug. 2011
Over 6,000 Advocates Identified
Advocates’ Combined “Social Reach” of over 1M
Average Advocate Has 465 Friends/Followers
Average Klout Score of 23
4,500 Social Recommendations/Reviews Created
Total WOM Impressions: 2 Million
Thursday, May 31, 12

44. #smbdallas
Key Take Aways
Word of Mouth Marketing
is the most powerful form
of marketing
The First Steps
Engage your Consumers
1. Monitor
2. Communicate
3. Gamify
4. Reward
Two Types
Brand Advocacy
1. Endorsers
2. Advocates
Thursday, May 31, 12

45. #smbdallas
Thursday, May 31, 12

46. Social Media Breakfast Dallas ~ 05.31.12
@smbdallas #smbdallas
with your hosts
@tonyfancorps & @gisanders
Thursday, May 31, 12