Giorgos Vareloglou (Business Development Director @ Mindworks interactive) presents the SEO case study of the award wining e-laptops.gr @ 1st SEO Workshop Athens

1. e-Laptops.gr
SEO Story

2. Giorgos*
* Business Development Director@Mindworks

3. “Anyone who thinks that they are too small to make a difference has
never tried to fall asleep with a mosquito in the room.”
Christie Todd Whitman

5. e-Laptops.gr
• Tiny store (out of the city).
• 2 young individuals.
• Focusing on laptops.

6. +Pros
• Excelent Customer service
• Online presence (in 2006)
• Market Focus (only Laptops)
• Great Domain (e-laptops.gr)

7. -Cons
• No Brand
• Limited Product Catalogue
• Cluttered Market
• High Competition
• and..

8. -Cons

9. After a cold call and some meetings later,
we took the job.

10. Make it sell!
Ultimate Goal:

11. How?

12. Through Search!

13. Forums, Directories etc.
SEO copywriting Html Optimization
SEO Meta tags
Title tags
Internal Linking link Building
Content Development

15. 1 2 3
(1to2)May 2006 comparing to August 2007 2,7x up
(2to3)August 2007 comparing to January 2009 4,8x up

16. Janʼ09 organic traffic was 12,6x increased from Mayʼ06

17. But where did that traffic came from?

19. So what our mosquito managed to achieve?

20. Our mosquito sells like crazy!

21. They started a new store and they re now thinking how to
expand their business in new products.

22. While looking its Goliaths straight in the eyes.

23. Thatʼs why
we had FUN of it!

24. Thank you!

25. online: http://slideshare.net/giorgos.vareloglou
My presentation
Giorgos Vareloglou
giorgos@mindworks.gr
blog: aboutseo.gr
twitter: vareloglou
linkedin: in/vareloglou