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get found
SEO & Content Marketing
Actionable Data and Recommendations
In a Single Platform
The Most Scalable Platform
Ray Grieselhuber
CEO
Erin Robbins O’Brien
COO
Sean McCullough
CTO
Masa Shimizu
VP, Japan Operations
Executive Team
US SEO Trends
‣ Automated / Low Quality Backlinks = BAD
‣ Shift to Higher Quality, Unique Content
‣ Importance of Domain Authority
‣ Impact of Social
‣ Onsite / On-page Optimization Trends
‣ Rise of Cloud-based SEO Technology & In-House SEO
‣ Organic Marketing (Content Marketing, SEO & Social)
‣ Organic Marketing Technology Landscape
‣ Social Link Building
‣ Top 3 Rankings are the only ones that matter
‣ Smartphone / Tablet Search Behavior
Automated & Low Quality Backlinks = BAD
Shift to Higher Quality, Unique Content
B2B
B2C
E-
Commerce
Catalog
Blog
Images
Curation
Video
Reviews
Social
Feature /
Service
Description
Case
Studies
White
Papers
Blog
Slides /
Video
Testimonial
s
Online
Articles
Examples of B2C “Higher Quality, Unique Content”
Blogs
Curation
Video
Review
Impact of Domain Authority
Domain
URL
URL
URL
URL URL
URL
Domain
URL
URL
URL
URL URL
URL
vs
Factors that Influence Domain Authority
‣ Age of Domain
‣ High quality backlinks
‣ TLD
‣ Location of Server
‣ Response / Speed
‣ On-Page Optimization
‣ Post-Click Performance
‣ Original / Unique Content
‣ Recency of Updates
‣ Authorship
WeakDomainAuthority
Reliance on External Factors Required
On-Site / On-Page Optimization
New, Unique Content Creation
Fix Panda / Penguin Issues
Social Promotion / Distribution
Social Link Building
Impact of Domain Authority
On-Site / On-Page Optimization Trends
Authorship & Google Plus
Microdata
Impact of Social on SEO
‣ Google Plus
‣ Facebook
‣ Twitter
‣ LinkedIn
Delay and Delay in Social Signals Impact on SEO
0
7.5
15
22.5
30
0 1 2 3 4 5 Untitled 2 Untitled 3 Untitled 4
Poor Social Promotion + Backlink Growth Rankings Traffic
Delay and Delay in Social Signals Impact on SEO
0
7.5
15
22.5
30
0 1 2 3 4 5 Untitled 2 Untitled 3 Untitled 4
Good Social Promotion + Backlink Growth Rankings Traffic
Social Link Building
‣ CRM-style Outreach
‣ Guest Blog Posts
‣ Research & Syndication
‣ Partnerships
Rise of Cloud-based SEO Tools & In-House SEO
‣ Traditional SEO Agencies that only focused on link building are
turning into SEO Consulting & Content Marketing Shops
‣ Businesses still work with agencies but now want to “own the data”
‣ This is giving rise to the growth of cloud-based SEO platforms
‣ Growth of SEO Manager, SEO Director as a job title
‣ Agencies are adopting cloud SEO platforms to automate reporting,
scale their businesses and prove ROI to clients
Rise of Cloud-based SEO Tools & In-House SEO
43%
Growth in Agency Spend
Over Next 3 Years
115%
Growth in Cloud SEO Tools
Spend Over Next 3 Years
What is Organic Marketing?
Organic Marketing is the process of
providing helpful, relevant content in order
to build trust with customers.
Stops working
when you stop
paying
Continues to build
value long after
creation
PAID EARNED
The Organic Marketing Hierarchy
Organic
Marketing
Content
MarketingEvents WoM
SEOSocial Email
Who Uses Content Marketing?
http://www.slideshare.net/innotech_conference/the-rise-of-content-marketing-20674089
More than 25%
of Marketing Budget Spent on Content Marketing
of
B2C
Marketers
86% 92%of
B2B
Marketers
Organic Marketing Technology Landscape
Marketing
Automation
SEO
Platforms
CRM
Content
Marketing
SEO
Email
Landing
Pages
Leads Conversions
Social
get found
ray@ginzametrics.com

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  • 2. SEO & Content Marketing Actionable Data and Recommendations In a Single Platform
  • 3. The Most Scalable Platform
  • 4. Ray Grieselhuber CEO Erin Robbins O’Brien COO Sean McCullough CTO Masa Shimizu VP, Japan Operations Executive Team
  • 5. US SEO Trends ‣ Automated / Low Quality Backlinks = BAD ‣ Shift to Higher Quality, Unique Content ‣ Importance of Domain Authority ‣ Impact of Social ‣ Onsite / On-page Optimization Trends ‣ Rise of Cloud-based SEO Technology & In-House SEO ‣ Organic Marketing (Content Marketing, SEO & Social) ‣ Organic Marketing Technology Landscape ‣ Social Link Building ‣ Top 3 Rankings are the only ones that matter ‣ Smartphone / Tablet Search Behavior
  • 6. Automated & Low Quality Backlinks = BAD
  • 7. Shift to Higher Quality, Unique Content B2B B2C E- Commerce Catalog Blog Images Curation Video Reviews Social Feature / Service Description Case Studies White Papers Blog Slides / Video Testimonial s Online Articles
  • 8. Examples of B2C “Higher Quality, Unique Content” Blogs Curation Video Review
  • 9. Impact of Domain Authority Domain URL URL URL URL URL URL Domain URL URL URL URL URL URL vs
  • 10. Factors that Influence Domain Authority ‣ Age of Domain ‣ High quality backlinks ‣ TLD ‣ Location of Server ‣ Response / Speed ‣ On-Page Optimization ‣ Post-Click Performance ‣ Original / Unique Content ‣ Recency of Updates ‣ Authorship
  • 11. WeakDomainAuthority Reliance on External Factors Required On-Site / On-Page Optimization New, Unique Content Creation Fix Panda / Penguin Issues Social Promotion / Distribution Social Link Building Impact of Domain Authority
  • 12. On-Site / On-Page Optimization Trends Authorship & Google Plus Microdata
  • 13. Impact of Social on SEO ‣ Google Plus ‣ Facebook ‣ Twitter ‣ LinkedIn
  • 14. Delay and Delay in Social Signals Impact on SEO 0 7.5 15 22.5 30 0 1 2 3 4 5 Untitled 2 Untitled 3 Untitled 4 Poor Social Promotion + Backlink Growth Rankings Traffic
  • 15. Delay and Delay in Social Signals Impact on SEO 0 7.5 15 22.5 30 0 1 2 3 4 5 Untitled 2 Untitled 3 Untitled 4 Good Social Promotion + Backlink Growth Rankings Traffic
  • 16. Social Link Building ‣ CRM-style Outreach ‣ Guest Blog Posts ‣ Research & Syndication ‣ Partnerships
  • 17. Rise of Cloud-based SEO Tools & In-House SEO ‣ Traditional SEO Agencies that only focused on link building are turning into SEO Consulting & Content Marketing Shops ‣ Businesses still work with agencies but now want to “own the data” ‣ This is giving rise to the growth of cloud-based SEO platforms ‣ Growth of SEO Manager, SEO Director as a job title ‣ Agencies are adopting cloud SEO platforms to automate reporting, scale their businesses and prove ROI to clients
  • 18. Rise of Cloud-based SEO Tools & In-House SEO 43% Growth in Agency Spend Over Next 3 Years 115% Growth in Cloud SEO Tools Spend Over Next 3 Years
  • 19. What is Organic Marketing? Organic Marketing is the process of providing helpful, relevant content in order to build trust with customers. Stops working when you stop paying Continues to build value long after creation PAID EARNED
  • 20. The Organic Marketing Hierarchy Organic Marketing Content MarketingEvents WoM SEOSocial Email
  • 21. Who Uses Content Marketing? http://www.slideshare.net/innotech_conference/the-rise-of-content-marketing-20674089 More than 25% of Marketing Budget Spent on Content Marketing of B2C Marketers 86% 92%of B2B Marketers
  • 22. Organic Marketing Technology Landscape Marketing Automation SEO Platforms CRM Content Marketing SEO Email Landing Pages Leads Conversions Social