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Optimising your Twitter Strategy //Paul Fabretti //Social Media Strategist
Twitter – phenomenal growth
Twitter – phenomenal growth
 
What is it? ,[object Object],[object Object],[object Object]
My followers and the people I'm following Number of posts (tweets) i’ve made Replies TO (@) me Private Messages TO me (DM) Twitter Search Current Hot “trending” Topics Post (tweet) entry box Friend id/avatar Their Tweet Their Tweet Replies to others and links
What’s in it for business?
Step 1: What’s our Twitter USP? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2 – On what and with whom should we engage? ,[object Object],F
Step 2 – On what and with whom should we engage? ,[object Object],[object Object],F U
[object Object],[object Object],[object Object],Step 2 – On what and with whom should we engage? F U C
Step 2 – On what and with whom should we engage? ,[object Object],[object Object],[object Object],[object Object],F U C E
Step 3 - How might we spend our time? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Tone of Voice – how would  we  respond? @MatterNot: I’m sorry for that. Did you receive them broken? Can you DM me and I'll look into a replacement for you. ,[object Object],@lau_rie: What a brilliant idea. I wonder if we could get more people rating films on Twitter? How about a # lovefilmrating maybe? ,[object Object]
Step 5: Branded backgrounds
Step 5: Branded backgrounds
Step 5: Branded backgrounds
The Twitterverse
Step 6 – Basic Twitter search
Step 6.5 – Advanced Twitter search
Step 7: Twist – Relevant topic trends
Step 8 - Tweet Grid – multiple term monitoring
Step 9 – Tweet Beep – Google Alerts for Twitter
Step 10 - Twazzup – find influencers
Step 10 - Twazzup – find influencers
The power of the RT ,[object Object],18,350 followers
The power of the RT ,[object Object],99,874 followers
Step 11 - Twitter Friends – understand an influencer’s re-tweetability
Step 11 - Twitter Friends – understand an influencer’s re-tweetability
Step 12 - Twittersheep – understand an influencer’s audience
Step 13 - Tweetstats – “When’s good for you?”
Step 13 - Tweetstats – “When’s good for you?”
Step 14 - Twitpic– making Twitter content more interesting
Step 14 - Yfrog – making Twitter content more shareable
Step 15 - Otherinbox – multiple account management
Step 16 - Topify – Quick and easy follower handling
Step 17 – bit.ly - URL-shorteners with stats
Step 18a - Co-comment – manage your time better
Step 18a - Co-comment – manage your time better
Step 18a - Co-comment – manage your time better
Step 18a - Co-comment – manage your time better
Step 18b – Tweetdeck - manage your time better
Tips for playing nicely ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Tips for a more successful Twitter strategy F U C E
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How to Optimise your Twitter Strategy