This document describes the ReputationWar conference, which focuses on reputation management in the digital age. It provides details on the 2013 conference such as its creation, speakers, attendees, and social media impact. Information is also given on the 2014 conference, which will focus on how beliefs and emotions influence reputation. Partnership opportunities are outlined for various sponsorship levels that provide branding and networking benefits. Testimonials from past speakers emphasize the high quality event.

1. PARTNERSHIP OPPORTUNITIES

2. PARTNERSHIP OPPORTUNITIES
What is ReputationWar?

3. PARTNERSHIP OPPORTUNITIES
It
all
started
on
January
2013

4. PARTNERSHIP OPPORTUNITIES
Created
&
designed
by
Christophe
Ginisty
Interna;onal
PR
expert
and
digital
guru
One
of
the
most
famous
French
bloggers
IPRA
President
2013

5. PARTNERSHIP OPPORTUNITIES
A
full
day
of
keynote
speeches
and
round
tables
on
reputa;on
management
in
a
connected
world
where
conversa;ons
are
always
on.
Co-­‐organized
by
the
Interna;onal
Public
Rela;ons
Associa;on
(IPRA)
and
Syntec-­‐RP
on
January
11th,
2013

6. PARTNERSHIP OPPORTUNITIES
“Tomorrow,
reputa.ons
will
be
managed
in
a
frene.c
environment.
Brands,
companies,
leaders
and
even
ordinary
ci.zens
will
have
their
image
examined
and
even
trashed
by
a
public
opinion
demanding
ever
higher
levels
of
openness
and
ethical
behavior.
The
object
of
Reputa.onWar
is
to
unpick
this
situa.on
and
to
provide
those
aCending
with
tools
to
deal
with
the
future.”

7. PARTNERSHIP OPPORTUNITIES
More
than
250
delegates:
in-­‐house
communica;on
directors,
PR
execu;ves,
agency
leaders,
influencers,
journalists,
industry
analysts,
solu;on
providers,
students,…

8. PARTNERSHIP OPPORTUNITIES
29%
27%
15%
9%
7%
13%
In-­‐house
communica;on
directors/managers
Communica;ons
agency
leaders
Bloggers,
influencers,
analysts
Communica;ons
agency
staff
members
Journalists
Digital
solu;ons
providers

9. PARTNERSHIP OPPORTUNITIES
3.453
men;ons
on
social
networks
during
the
day
of
the
conference
#1
trending
topic
on
Twi_er
at
noon
“Since
I
first
heard
about
Reputa.onWar,
I
started
searching
to
find
similar
conferences
closer
to
home
but
came
up
empty
»

10. PARTNERSHIP OPPORTUNITIES
PARTNERS2013

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What will be ReputationWar 2014?

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Date:
Location:
Organizers:
Target audience:
Duration:
Language:
Friday, January 17th 2014
Paris, France (to be announced soon)
Christophe Ginisty in partnership with Syntec-RP and
the International Public Relations Association (IPRA)
500 people (20% international) – In-house com
directors, agency leaders, influencers, journalists, analysts,
A full day with optional workshops organized by
solution providers the previous afternoon
Bilingual (English+French) with simultaneous translation
all day long

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What will be the theme of ReputationWar 2014?

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“Sentimental Crowds”
— beliefs, emotion, activism —

15. PARTNERSHIP OPPORTUNITIES
“Sentimental Crowds”
— beliefs, emotion, activism —
Social media is a fertile
ground on which
beliefs are playing a
major role in the
management of a
reputation

16. PARTNERSHIP OPPORTUNITIES
“Sentimental Crowds”
— beliefs, emotion, activism —
No only facts and
information have an
impact on the way
people are ready to
interact with a brand.

17. PARTNERSHIP OPPORTUNITIES
“Sentimental Crowds”
— beliefs, emotion, activism —
People are ready to
praise and to punish
brands and leaders
based on the way they
really behave.

18. PARTNERSHIP OPPORTUNITIES
Speakers
• Coming from different countries
• Authors and professors
• CEOs, CMOs, Communications directors
• Journalists and analysts
• Individuals who had to manage a spectacular
reputation issue
• Activists

19. PARTNERSHIP OPPORTUNITIES
Speech format
• Mainly keynote speeches
• Battles:Two speakers confront their point of
view on one specific topic, managed by a
moderator.
• No round tables

20. PARTNERSHIP OPPORTUNITIES
Why being a partner
• More than 500 participants: an outstanding and unique
opportunity to share on the new challenges of reputation
management, far beyond useless debates on social media
• Meet and educate customers, influencers, press, bloggers
• Showcase your approach to reputation management
• Play an active role in the hottest debate of the moment and be
where the conversations are taking place
• Position your organization at the forefront of the evolution of
modern communications

21. PARTNERSHIP OPPORTUNITIES
Institutional partners
International Public
Relations Association

22. PARTNERSHIP OPPORTUNITIES
Gold Partner
• Partnership
– Brand visibility on stage
– Brand visibility at the top of the partner section online
– Dedicated branded page on the event website
– Brand visibility as Gold partner on the event banners
• Package
– 3 team badges
– 50% discount on the conference tickets (up to 20 badges)
– Giveaway items in the delegates bags
– Speaking opportunity : to be discussed with the organizers
• Sponsorship: 9.900€ ex.VAT

23. PARTNERSHIP OPPORTUNITIES
Silver Partner
• Partnership
– Brand visibility at the silver partner section online
– Dedicated branded page on the event website
– Brand visibility as Silver partner on the event banners
• Package
– 3 team badges
– 30% discount on the conference tickets (up to 15 badges)
– Giveaway items in the delegates bags
• Sponsorship: 7.600€ ex.VAT

24. PARTNERSHIP OPPORTUNITIES
Bronze Partner
• Partnership
– Brand visibility at the bronze partner section online
– Dedicated branded page on the event website
– Brand visibility as Bronze partner on the event banners
• Package
– 2 team badges
– 25% discount on the conference tickets (up to 10 badges)
– Giveaway items in the delegates bags
• Sponsorship: 4.500€ ex.VAT

25. PARTNERSHIP OPPORTUNITIES
Worskshop Partner
• Partnership
– One hour dedicated slot on the workshop afternoon
– Up to 200 seats
– The partner is setting the agenda, creates content and provide speakers
• Package
– 2 team badges + 2 presenters badges (for the whole event, including the
conference)
– 10 invites for the workshop only (will not give access to the conference)
– Possibility to sell tickets for the workshop afternoon only
– Video and audio setup provided by ReputationWar organizers
– Visibility as “Gold Sponsor”
– Specific workshop promotion
• Sponsorship: 7.900€ ex.VAT

26. PARTNERSHIP OPPORTUNITIES
VIP Cocktail Partner
• Partnership
– Exclusive partner of theVIP cocktail party
– Thursday 16th January 2014: at the end of workshop day, the
evening before conference day
– VIPs: speakers, partners, journalists, partners special guests,…
– 100+ attendees
– In a very special location in Paris
• Package
– 3 team badges for the whole event
– Organized by ReputationWar organizers
– Visibility as a Gold Partner
– Up to 20 invitations for partners guests to the cocktail only
• Sponsorship: 8.900€ ex.VAT

27. PARTNERSHIP OPPORTUNITIES
“I have the good fortune to speak
at conferences all over the world,
and the Reputation War
conference created by Christophe
Ginisty was the highlight of my
year. The speakers were all
outstanding; the participants were
highly engaged and engaging; the
logistics were very professionally
handled; and the social media
community that arose around the
conference continues to provide
value and advance the important
conversations begun at the
conference. »
Helio Fred Garcia
Author, professor, Executive Director of the
Logos Institute for Crisis Management and
Executive Leadership

28. PARTNERSHIP OPPORTUNITIES
« I can say, with absolutely no exaggeration,
that I am still drawing professional benefits
from my attendance at the first
ReputationWar conference six months after
the fact! This event managed to pack every
hour of its agenda with presentations of a very
high level of quality and expertise, in a field
that is still largely emerging and undefined. I am
still actively corresponding with many of the
international contacts I made while there and
feel that my practice is greatly enriched by this
new network. I predict that the ReputationWar
conference is sure to become a required stop
for all those who place reputation
management, digital communications and
public relations at the center of their careers. »
Tom Liacas,
Online Reputation Strategist

29. PARTNERSHIP OPPORTUNITIES
A suivre…