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Sports 2.0 version for IE university Madrid - Master of Sports Management

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Gijsbregt Brouwer
Gijsbregt Brouwer

How the (mobile) web is changing the world of sports in each and every way. And how it changes that business we call sports.

SportsBusiness
1 of 35
Sport in 2010 Sport is social again Gijsbregt Brouwer IE University - Master in Sports Manamgement, 16/10/10
Gijsbregt Brouwer www.sport28.nl www.brightguys.nl
Sponsoring 2.0 Experiences Sports 2.0 Questions
Sports 2.0 Improving sports thru internet & mobile
Sponsoring 0.0 Maecenate
Sponsoring 1.0 Signage boarding
Sponsoring 1.5 Hospitality
Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
Sponsor and/or media Sponsee consumer fan platform ,[object Object],[object Object],[object Object],Sponsoring 2.0
Sponsoring 2.0 Digital eco system
Sports = experience
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Build lasting platforms
Social sports Matrix
Passive Active
Active community
Passive community
Active tools
Active tools
Passive tools
Passive tools
Passive tools
Passive tools
Active news
Active news
Passive news
Active gaming
Passive gaming
Social sports Matrix
The connected cyclist
Questions or discussion
THX! @gijsbregt

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Sports 2.0 version for IE university Madrid - Master of Sports Management

Editor's Notes

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