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Tribefunding? not crowdfunding

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Funding your business using a crowd is not a novel idea anymore. However building "tribe" around your business, venture, goal can be even more an effective strategy. Here is some of the "whys" and "hows"

Publicada em: Negócios, Tecnologia, Design
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Tribefunding? not crowdfunding

  1. 1. MY JOURNEY Of CROWDFUNDING to Build a tool to Crowdfund BETTER
  2. 2. The Numbers Average campaign: IG: $3700, KS : $5000 Successful ones: 30% of the funding from friends and family, within few days Perks: 9 Levels Average duration: IG:47, KS: 29-41 days Pre-launch 3 to 9 months, full time job
  3. 3. Should/Could/How do I?..... Better Strategy through Lessons learned from others
  4. 4. Lesson 1 THE PRE LAUNCH NOT THE CAMPAIGN … 10, 9, 8, 7 , 6.. and “Zero”..
  5. 5. Crowd Funding Crowd Connect Emotionally  Engage repeatedly → Invest emotionally (Soft Invest) → Hard $ Invest LESSON 2 Tribe Strategy
  6. 6. Crowd Vs Tribe • A Tribe is built on: – Transparency, – Integrity – Credibility, – Common Interests/Shared Goals » Founder Vs Funder – Engagement- Creative Process. – Continuous Feedback- Action – Emotional Connection • Tribe stays with you during pre campaign, during the campaign and post campaign. • Tribe is built from backers, influencers and their social network • Online tools available
  7. 7. Building A Tribe Find Crowd Story & The Telling Get Involved Involve
  8. 8. Finding My Tribe InCrowd Vs OutCrowd aka Backers Vs Influencers 1. Alumni Associations 2. Company Events 3. Non Profits 4. Networking Associations (GPSEG, PSL….) 5. CrowdFunders (Kickstarter, Indiegogo, GoFundMe… Crowdcube, Fundable, and Seedrs ) http://www.crowdcrux.com/10-best-kickstarter-alternatives/ 6. Crowd Funding consultants 7. Change.org 8. Flattr.com 9. LinkedIn Groups (CrowdFunding, CrowdSourcing). Connect 10. http://www.cofounderslab.com/ 11. http://www.pitchfuse.com/ 12. http://www.nlcfa.org/ 13. http://www.nlcfa.org/official-sponsors.html 14. Entrepreneurs. Schools (Temple, Drexel) fs 15. Crowdfunding Bloggers/Media 16. Other NCFRA (other crowdfunding association)
  9. 9. The Telling Channels, Would you share it? Why, How, What, Why of Quality SM Sharing The Story the story- 3 Cs. Connect  Emotionally Convince  Right brain Compel  Action Theme “Helping to build a tribe by fostering Trust, empathy and emotional connection, loyalty through Integrity, transparency and collaboration resulting in emotional and financial investment” Once upon a time..
  10. 10. Failure is an option – My Tribe will carry me even if my campaign is a failure – It is a learning process. – It is hard work, but fun
  11. 11. Funding Is Fun and Humane again Human 2 Human • Relationship • Trust • Word of mouth • Integrity • Credibility • Friends and Family
  12. 12. Contact Gigi J Kizhakkechethipuzha in/gigijk, @gigijk gigijk gigijk@gamillc.com
  13. 13. Resources • Success Criteria Stats: http://goo.gl/QqUxTI • Effective SocialSharing: http://goo.gl/aDbvDpr • Prelaunch: Thunderclap, Pitchfuse,Prefundia, Linkedin Groups • Blog: – CrowdCrux.com, – Simple trick to find bloggers: http://vimeo.com/77560606 – http://launchopolis.com/campaigns/ • PR: CrowdfundingPr.com • Campaign Calculator : http://reubenpressman.com/kickstarter/ • http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2088298

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