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CLOUD LOCK-IN AND THE MYTH OF OPEN APIS at Structure 2012

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Gigaom
Gigaom

Presentation from Lew Moorman, Rackspace #structureconf More at http://event.gigaom.com/structure/

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CLOUD LOCK IN AND THE MYTH OF OPEN APIs SPEAKER: Lew Moorman President Rackspace Friday, July 27, 2012
The Next 5 Years Real Choice In The Cloud Friday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
Consumer Cloud Friday, July 27, 2012
Speed Choice Consumer Cloud Friday, July 27, 2012
Consumer Cloud Cloud Platforms Friday, July 27, 2012
Cloud Platforms Speed Friday, July 27, 2012
Cloud Platforms Speed ? Choice Friday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
“Please try to build AWS clones that scale” Adrian Cockcroft of Netflix Friday, July 27, 2012
Programmatic Access Friday, July 27, 2012
Friday, July 27, 2012
App Infrastructure Friday, July 27, 2012
App Infrastructure Friday, July 27, 2012
Friday, July 27, 2012
hard are w Friday, July 27, 2012
ware soft Friday, July 27, 2012
3 2 3 Stages of Lock In 1 Friday, July 27, 2012
3 2 1 Choosing a platform and adding data Friday, July 27, 2012
3 2 Programmatically connecting to the platform 1 Choosing a platform and adding data Friday, July 27, 2012
3 Using advanced, proprietary features of the platform 2 Programmatically connecting to the platform 1 Choosing a platform and adding data Friday, July 27, 2012
APIs to the rescue? Friday, July 27, 2012
cloning APIs is impossible Friday, July 27, 2012
Friday, July 27, 2012
API API Friday, July 27, 2012
API API Friday, July 27, 2012
API API E D OS CL Friday, July 27, 2012
API API E D OS CL Friday, July 27, 2012
Friday, July 27, 2012
Eucalyptus Friday, July 27, 2012
Eucalyptus ~66% Amazon S3 APIs Friday, July 27, 2012
“We recommend that you choose a disk for each Walrus that is large enough to hold all objects and buckets you ever expect to have, including all images that will ever be registered to your system, plus any Amazon S3 application data.” Eucalyptus 3.0.2 Installation Guide Eucalyptus Amazon S3 Friday, July 27, 2012
“We recommend that you choose a disk for each Walrus that is large enough to hold all objects and buckets you ever expect to have, including all images that will ever be registered to your system, plus any Amazon S3 application data.” Eucalyptus 3.0.2 Installation Guide Eucalyptus Amazon S3 Friday, July 27, 2012
EC2 S3 EBS AMI IAM Friday, July 27, 2012
EC2 SimpleDB SQS S3 CloudWatch SES EBS Elastic Beanstalk SNS AMI CloudFormation MapReduce IAM ElastiCache VPC RDS Autoscaling CloudSearch DynamoDB Route53 Simple Workflow Friday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
“It’s the semantics of the resources in the cloud that matter, not the syntax of the API.” Thorsten von Eicken, RightScale Friday, July 27, 2012
Who cares? Friday, July 27, 2012
What does Netflix really need? CHOICE location features cost Friday, July 27, 2012
Friday, July 27, 2012
BI SMALL CHANGES HAVE AT SCALE SPECIAL USE IMPAC Friday, July 27, 2012
“Netflix is rolling its own content delivery network (CDN)...” Friday, July 27, 2012
API INFRASTRUCTURE Friday, July 27, 2012
API END TO END OPEN CLOUD INFRASTRUCTURE Friday, July 27, 2012
YOU they choose location true portability Friday, July 27, 2012
YOU they choose features open innovation Friday, July 27, 2012
YOU they choose costs custom deployments Friday, July 27, 2012
Friday, July 27, 2012
openstack ® C LO U D S O F T WA R E Friday, July 27, 2012
Friday, July 27, 2012
COMPUTE NETWORKING STORAGE Friday, July 27, 2012
CASSANDRA USER AUTHENTICATION BACKUP MONITORING PUPPET AUTOSCALE MONGODB DNS SAN LOAD BALANCING DEPLOYMENT IMAGE SERVICE COMPUTE PAAS ENGINE FIREWALLS NETWORKING HADOOP CLOUD GATEWAY CDN STORAGE DATABASE NFS AS A SERVICE DASHBOARD QUEUE SERVICE INTRUSION DETECTION ACCESS CONTROLS Friday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
THE NEXT FIVE YEARS: CHOICE Friday, July 27, 2012
HOW YOU CAN DEPLOY Friday, July 27, 2012
WHERE YOU CAN DEPLOY Friday, July 27, 2012
WHAT FEATURES Friday, July 27, 2012
WHAT PARTNERS Friday, July 27, 2012
OPENSTACK IN HOUSE Friday, July 27, 2012
OPENSTACK OPENSTACK IN HOUSE Friday, July 27, 2012
OPENSTACK OPENSTACK OPENSTACK IN HOUSE OPENSTACK SEAMLESS INTEROPERABILITY Friday, July 27, 2012
OPENSTACK S3 OPENSTACK OPENSTACK IN HOUSE OPENSTACK AZURE SEAMLESS INTEROPERABILITY BASIC INTEROPERABILITY Friday, July 27, 2012
openstack ® Friday, July 27, 2012
“The Openstack initiative is open source at its best... It will openstack ® Adam Jacob, Opscode Friday, July 27, 2012
Friday, July 27, 2012

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CLOUD LOCK-IN AND THE MYTH OF OPEN APIS at Structure 2012

  • 1. CLOUD LOCK IN AND THE MYTH OF OPEN APIs SPEAKER: Lew Moorman President Rackspace Friday, July 27, 2012
  • 2. The Next 5 Years Real Choice In The Cloud Friday, July 27, 2012
  • 6. Speed Choice Consumer Cloud Friday, July 27, 2012
  • 7. Consumer Cloud Cloud Platforms Friday, July 27, 2012
  • 8. Cloud Platforms Speed Friday, July 27, 2012
  • 9. Cloud Platforms Speed ? Choice Friday, July 27, 2012
  • 12. “Please try to build AWS clones that scale” Adrian Cockcroft of Netflix Friday, July 27, 2012
  • 15. App Infrastructure Friday, July 27, 2012
  • 16. App Infrastructure Friday, July 27, 2012
  • 18. hard are w Friday, July 27, 2012
  • 19. ware soft Friday, July 27, 2012
  • 20. 3 2 3 Stages of Lock In 1 Friday, July 27, 2012
  • 21. 3 2 1 Choosing a platform and adding data Friday, July 27, 2012
  • 22. 3 2 Programmatically connecting to the platform 1 Choosing a platform and adding data Friday, July 27, 2012
  • 23. 3 Using advanced, proprietary features of the platform 2 Programmatically connecting to the platform 1 Choosing a platform and adding data Friday, July 27, 2012
  • 24. APIs to the rescue? Friday, July 27, 2012
  • 25. cloning APIs is impossible Friday, July 27, 2012
  • 27. API API Friday, July 27, 2012
  • 28. API API Friday, July 27, 2012
  • 29. API API E D OS CL Friday, July 27, 2012
  • 30. API API E D OS CL Friday, July 27, 2012
  • 33. Eucalyptus ~66% Amazon S3 APIs Friday, July 27, 2012
  • 34. “We recommend that you choose a disk for each Walrus that is large enough to hold all objects and buckets you ever expect to have, including all images that will ever be registered to your system, plus any Amazon S3 application data.” Eucalyptus 3.0.2 Installation Guide Eucalyptus Amazon S3 Friday, July 27, 2012
  • 35. “We recommend that you choose a disk for each Walrus that is large enough to hold all objects and buckets you ever expect to have, including all images that will ever be registered to your system, plus any Amazon S3 application data.” Eucalyptus 3.0.2 Installation Guide Eucalyptus Amazon S3 Friday, July 27, 2012
  • 36. EC2 S3 EBS AMI IAM Friday, July 27, 2012
  • 37. EC2 SimpleDB SQS S3 CloudWatch SES EBS Elastic Beanstalk SNS AMI CloudFormation MapReduce IAM ElastiCache VPC RDS Autoscaling CloudSearch DynamoDB Route53 Simple Workflow Friday, July 27, 2012
  • 40. “It’s the semantics of the resources in the cloud that matter, not the syntax of the API.” Thorsten von Eicken, RightScale Friday, July 27, 2012
  • 42. What does Netflix really need? CHOICE location features cost Friday, July 27, 2012
  • 44. BI SMALL CHANGES HAVE AT SCALE SPECIAL USE IMPAC Friday, July 27, 2012
  • 45. “Netflix is rolling its own content delivery network (CDN)...” Friday, July 27, 2012
  • 46. API INFRASTRUCTURE Friday, July 27, 2012
  • 47. API END TO END OPEN CLOUD INFRASTRUCTURE Friday, July 27, 2012
  • 48. YOU they choose location true portability Friday, July 27, 2012
  • 49. YOU they choose features open innovation Friday, July 27, 2012
  • 50. YOU they choose costs custom deployments Friday, July 27, 2012
  • 52. openstack ® C LO U D S O F T WA R E Friday, July 27, 2012
  • 54. COMPUTE NETWORKING STORAGE Friday, July 27, 2012
  • 55. CASSANDRA USER AUTHENTICATION BACKUP MONITORING PUPPET AUTOSCALE MONGODB DNS SAN LOAD BALANCING DEPLOYMENT IMAGE SERVICE COMPUTE PAAS ENGINE FIREWALLS NETWORKING HADOOP CLOUD GATEWAY CDN STORAGE DATABASE NFS AS A SERVICE DASHBOARD QUEUE SERVICE INTRUSION DETECTION ACCESS CONTROLS Friday, July 27, 2012
  • 58. THE NEXT FIVE YEARS: CHOICE Friday, July 27, 2012
  • 59. HOW YOU CAN DEPLOY Friday, July 27, 2012
  • 60. WHERE YOU CAN DEPLOY Friday, July 27, 2012
  • 61. WHAT FEATURES Friday, July 27, 2012
  • 62. WHAT PARTNERS Friday, July 27, 2012
  • 63. OPENSTACK IN HOUSE Friday, July 27, 2012
  • 64. OPENSTACK OPENSTACK IN HOUSE Friday, July 27, 2012
  • 65. OPENSTACK OPENSTACK OPENSTACK IN HOUSE OPENSTACK SEAMLESS INTEROPERABILITY Friday, July 27, 2012
  • 66. OPENSTACK S3 OPENSTACK OPENSTACK IN HOUSE OPENSTACK AZURE SEAMLESS INTEROPERABILITY BASIC INTEROPERABILITY Friday, July 27, 2012
  • 67. openstack ® Friday, July 27, 2012
  • 68. “The Openstack initiative is open source at its best... It will openstack ® Adam Jacob, Opscode Friday, July 27, 2012