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APPLYING MARS MISSION ROCKET SCIENCE TO
            REAL-TIME DECISION-MAKING
              SPEAKER: Dr. Bill Simmons
                       CTO and Co-Founder
                       DataXu


Tuesday, November 27, 12
APPLYING MARS MISSION
                                     ROCKET SCIENCE TO REAL-
                                     TIME DECISION-MAKING




          WILLARD SIMMONS, PH.D.
        CO-FOUNDER AND CTO, DATAXU


Tuesday, November 27, 12
Tuesday, November 27, 12
Tuesday, November 27, 12
The Internet is a Giant Sensor




Tuesday, November 27, 12
WTF?

Tuesday, November 27, 12
Signals and Systems


                           Sensors                    Actuators




Tuesday, November 27, 12
Signals and Systems in Media...


                           Sensors                  Actuators




Tuesday, November 27, 12
Sensors   Actuators




Tuesday, November 27, 12
Sensors   Actuators




Tuesday, November 27, 12
The Evolution of Decisions
                                                               DATA FRESHNESS
                           DECISION
                            IMPACT
                  (ALSO PROPORTIONAL TO
                          RISK)
                                              1




                                                                                VOLUME ~
                                                                                  VALUE



                                                         DECISION RATE
                  CUTTING
                   EDGE:                  1       90’S


Tuesday, November 27, 12
The Evolution of Decisions
                                                                   DATA FRESHNESS
                           DECISION
                            IMPACT
                  (ALSO PROPORTIONAL TO
                          RISK)
                                              1


                                                           2
                                                                                    VOLUME ~
                                                                                      VALUE



                                                         DECISION RATE
                  CUTTING
                   EDGE:                  1       90’S         2      00’S


Tuesday, November 27, 12
The Evolution of Decisions
                                                                   DATA FRESHNESS
                           DECISION
                            IMPACT
                  (ALSO PROPORTIONAL TO
                          RISK)
                                              1
                                                                                        3

                                                           2
                                                                                                   VOLUME ~
                                                                                                     VALUE



                                                         DECISION RATE
                  CUTTING
                   EDGE:                  1       90’S         2      00’S          3       10’S


Tuesday, November 27, 12
Active Analytics




                           GIVE MARKETS ACTIONABLE INSIGHTS - IN REAL TIME...

Tuesday, November 27, 12
Tuesday, November 27, 12
THANK YOU FOR WATCHING AND LISTENING

                                  WILLARD SIMMONS, PH.D.

                               CO-FOUNDER AND CTO, DATAXU
                                    BILL@DATAXU.COM



Tuesday, November 27, 12
Tuesday, November 27, 12

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APPLYING MARS MISSION ROCKET SCIENCE REAL-TIME DECISION-MAKING from Structure:Data 2012