Intranet identity How to switch
from the top-down intranets to internal social network by putting people at the centre. Photo By: http://www.flickr.com/photos/aldoaldoz/

What are the ingredients of
a social network? Photo By: http://www.flickr.com/photos/aldoaldoz/

Identity Contents Relations Any social
network or application 2.0 is a mix of these three elements

Identity Photo By: http://www.flickr.com/photos/aldoaldoz/ Photo
By: http://www.flickr.com/photos/aldoaldoz/

“ Minimal” identity (much tied
in to contents produced by people) Anobii Delicious Netvibes Slideshare Scribd

Identity richer (anchorate to relations
and contents produced by people) Flickr Ning Youtube Google groups

Identity very rich , anchorate
to profile, relations and contents produced by people

An identity “rich” increase the
capital of relations

And inside the company? Photo
By: http://www.flickr.com/photos/aldoaldoz/

Missing something? First and last
name E-mail Phone Fax Mobile phone Company Business unit Business departement Manager Country Town Address Zip Code Building Floor Room p [email_address] Alcatraz S.p.A. giacomo.mason@alcatraz.it pinco.pallino@alcatraz.it

Skills Roles Roles Roles Roles
Roles Roles Roles Roles Roles Roles Roles Roles Roles Roles Roles Intranets and traditional “Staff directories” act as “ steamroller ” respect employee’ professional identity Intrests Contributes Relations Projects Activity Reputation Contents Photo By: http://www.sxc.hu

The people on the intranet
is not just “users”, but “ participant ” Photo By: http://www.flickr.com/photos/aldoaldoz/

Top-down apporoach Rigidity No interactions
Too much mediators Little partecipation Little customizations Little updates No visibility of people Control Boredom Photo By: http://www.flickr.com/photos/twaize/ Intranet 1.0

Foto by Chieftech on Slideshare
The key ingredients for intranet 2.0 Bottom-up approach Flexibility Much interaction Disintermediation Maximum partecipation High customization Frequent upadtes Visibility of people Opening Fun

Identity is the first brick
for the contruction of new intanets Profiles Personal elements Any content is associated to identity Possibility of advanced search into profiles Photo By: http://www.sxc.hu

Personal profile 1.0 2.0 Photo
By: http://www.sxc.hu Bottom-up approach Flexibility Much interaction Disintermediation Maximum partecipation High customization Frequent upadtes Visibility of people Opening Fun Top-down apporoach Rigidity No interactions Too much mediators Little partecipation Little customizations Little updates No visibility of people Control Boredom

Photo By: http://www.flickr.com/photos/aldoaldoz/ How to
build identity?

Let’s forget Facebook for a
moment…

<ul><li>The organizationale role </li></ul><ul><li>Processes and
activities followed </li></ul><ul><li>Projects follewed </li></ul><ul><li>Product contents </li></ul><ul><li>The skills possessed </li></ul><ul><li>The internal reputation </li></ul><ul><li>The relationships built over time </li></ul><ul><li>Interests, passions </li></ul><ul><li>… </li></ul>What constitute a pofessional identity? The design of the identity start from the analysis of specific organizational variables

Company informations Personale informations Photo
Expertize skills Knowledge Project relations Discussions in forum, blog, wiki Contributes to community Documents and other stuff I shared Rating and ranking From community Form “Staff directory” to personal profile

Identity in new intranets 1.0
2.0 Ruolo: Operatore Settore: WA.ASP.CTR.O Responsabile: [email_address] Mail: [email_address] Indirizzo: Via rossi 6 Milano Stanza: 362 Telefono: 02-44321234 Cellulare: 3212345678 Mason Giacomo Community rating Project, not departements Hobby Expertise Roles, not people

Rich profiles

How to play the identity?
Photo By: http://www.flickr.com/photos/aldoaldoz/

Company data Skill News Documents
Reputation Informations Each task of the intranet is connected to the identity of persons Contacts Task Video Discussions Contents Comments Relations Intrests Last activities Identity and profile

Form departement DCV.PO.BSP.A Created by
Giacomo Mason (see profile) Rate this content See aother contents by Giacomo Mason Comment this content Add the content to your favourited Contact Giacomo Mason 1.0 2.0 Contents and profiles are associated

Critical elements Photo By: http://www.flickr.com/photos/aldoaldoz/

Autonomy & customization Photo By:
http://www.flickr.com/photos/aldoaldoz/

Visibility Bring out the best
content Bring out the most useful content Bring out the most relevant content Photo By: http://www.flickr.com/photos/aldoaldoz/ Rating, comments, taging, save to favourites ecc

Recognition Photo By: http://www.flickr.com/photos/aldoaldoz/ Distributed
rating systems Award of continuity and participation System selection / nomination of experts Increase in the ranking for the authors of the best content Honors symbolic in the site

An example: an internal social
network of a Italian Customer Care

Hamletic doubts? :-) Photo By:
http://www.flickr.com/photos/aldoaldoz/

www.intranetmanagement.it/en/