2. Genre: Comedy

3. UK release date: 22/12/2010

4. Directed by: Paul Weitz

5. Target audience: unisex, families

6. Distributor: Paramount Pictures

8. Love and other drugs Love & Other Drugs (Zwick, 2010, USA) Genre: Drama UK release date: 31/12/2010 Advance screenings: 29/12/10,30/12/10 Directed by: Edward Zwick Target audience: female, 15-25 Distributor: Twentieth Century Fox Film Co Stars: Jill Clayburgh, Jake Gyllenhaal, Anne Hathaway, KatherynWinnick

9. Love and other drugs Marketing: Online- cinema websites, imdb Offline- billboards, Point of sale- posters in cinema

10. Tron legacy TRON: Legacy (Kosinski, 2010, USA) Genre: Science Fiction UK release date: 17/12/2010 Directed by: Joseph Kosinski Target Audience: 16-19 male Distributor: Walt Disney Studios Interntl Stars: Olivia Wilde, Jeff Bridges, Michael Sheen, Garrett Hedlund

11. Tron legacy Marketing: Online- trailers, pop-ups Offline- TV adverts, billboards Point of sale- posters in cinema

12. The chronicles of Narnia: The voyage of the dawn treader The Chronicles of Narnia: The Voyage of the Dawn Treader (Apted, 2010, USA) Genre: Adventure UK release date: 9/12/2010 Directed by: Michael Apted Target Audience: 8-15 both genders Distributor: Twentieth Century Fox Film Co Stars: Ben Barnes, Skandar Keynes, Georgie Henley, Will Poulter

13. The chronicles of Narnia: The voyage of the dawn treader Marketing: Online-trailers, cinema website Offline- television ads, billboards Point of sale- posters in cinema, cardboard cutouts

14. 127 hours 127 Hours (Boyle, 2010, USA/UK) Genre: Drama UK release date: 5/1/2011 Directed by: Danny Boyle Distributor: Warner Bros Distributors Ltd Stars: James Franco, Kate Mara, Amber Tamblyn, Sean Bott

15. 127 hours Marketing: Online- cinema websites, trailers Offline- tv ads, billboards Point of sale- posters in cinemas

16. Gulliver’s travels Gulliver’s Travels (Letterman, 2010, USA) Genre: Comedy UK release date: 26/12/2010 Directed by: Rob Letterman Distributor: Twentieth Century Fox Film Co Stars: Jack Black, Jason Segel, Emily Blunt, Amanda Peet, Billy Connolly, Catherine Tate

17. Gulliver’s travels Marketing: Online- trailers, reviews, cinema website Offline- tv ads, billboards, magazines Point of sale- cut outs posters