This ia a subset of the slides used during training: "Social media & Video". This will focus on 4 major platforms: Youtube, Vimeo, Instagram and Vine

1. Social Media & Video
Mic Adam
Vanguard Leadership
Twitter: @micadam
LinkedIn: be.linkedin.com/in/micadam

2. Agenda
• Overview and comparison
• Overall Video Marketing Tips & Tricks
• Getting Started with YouTube
• Getting Started with Vimeo
• Getting Started with Instagram
• Getting Started with Vine

3. From strategy to implementation

4. Many video options available

5. Why use for your business?
•
Engage people
• Demonstrate your product
•
Viral effect
• Customer testimonials
•
Faces, Voices and
Personality
• Introduce staff
•
Authenticity
• Show location (culture)
•
Affordable
• Fun place to work
• Evangelize
• Events
• Flashmods
• Training

6. Here are some examples
•
Demonstrate your product
•
Customer testimonials
•
Introduce staff
•
Employee on-boarding
•
Evangelize
•
Show location (culture)
•
Fun place to work
•
Recruitment
•
Events
•
Flashmods
•
Training

7. More examples
•
How to guide
•
The making of…
•
Sponsorship
•
Behind the scenes…

8. Full Video platforms for Business

9. Let compare
http://www.youtube.com/watch?v=CH1XGdu-hzQ
https://vimeo.com/channels/staffpicks/78068001

11. Why Vimeo?
1. Community of professionals
2. Less fluff and junk
3. Cleaner layout
4. No advertisements
5. Password protection
6. Less IT blockage

12. YouTube Pro’s & Cons
Pro
Con
• Large audience (500 million+) • All types of quality
• Owned by Google (SEO)
• Free account
• Can be branded
• Unlimited Uploads
• Advertizing options
• Too many video’s to search
(too many distractions)
• Advertizing considered
negatievly
• Analytics too basic

13. Vimeo’s Pro & Con
Pro
• Higher quality
• Better reputation
• Priority uploading
• More customization
• More engaged users
Con
• Smaller audience
(70M/month vs 800M/month)
• Much video is better handled
by search engines
• Premium account is needed
for more functionality

14. Short video Platforms

15. Let’s compare

17. Instagram Pro & Con
Pro
• Owned by Facebook
Con
• Low sharing behaviour
• 13 filters
• No looping
• Stabilizer
• No embedding
• 15 seconds of video
• Longer load times
• Editing capabilities
• Select Thumbnail

18. Vine Pro & Con
Pro
• Owned by Twitter
Con
• No editing functionality
• Simple interface
• 6 seconds
• No forced sharing
• Small userbase
• Looping video
• Embedding is easy
• Fast load time

20. Captivate your audience
Get then hooked
Keep them watching
• Make the first shot fascinating
•
• Address the audience
immediately
Pay attention to lighting, sound
quality, and shot-framing.
•
Make sure the audio is clear and
balanced.
•
Properly light your video.
•
Include only necessary footage in
your videos. Cut, cut, cut! But...
• Tease the rest of the video
•
Avoid sloppy editing. It can be more
distracting than no editing.
• Keep branding to less than five
seconds, unless it’s hilarious
•
Use varying camera angles, cutaways and other visuals to make
your videos dynamic. Long, static
shots can make a video drag.
•
Add transitions, overlays and
graphics to help convey your story.
• Tell them what they’re watching
• Spark their curiosity
• Ask a question
http://www.youtube.com/watch?v=
qg1ckCkm8YI

21. Optimizing your video’s
• Have original content (Blendtec)
• Video Length is between 2 & 4 min
• Use higher resolution
• Add you contact information to the video
• Use Captions and Subtitles
• Add Transcript of your video
• Use Tags and keywords (“video”)
• Allow feedback, comments, review & ratings
• Share via social media

22. Introducing

23. Overview
Privacy, Copyright & Ethics
Finding, viewing, liking & commenting
Channels, playlists & topics
Creating content & Shooting tips for video
Understanding video technology and devices
Uploading & editing video
Branding channels
Social Sharing & Handling comments
Understanding the analytics

25. Getting started with Vimeo

27. Making short video’s

28. Vine & Instagram for Business
http://www.youtube.com/watch?v=al7baATEdQg

30. Instagram

31. Overview
• Download app
• Signup
• Find & follow friends
• View, like & comment
• Record video & apply effects
• Share video

32. Instagram for business

33. Some great examples

34. 6 seconds of Fame

35. 6 Quick Ideas for Vine

36. Questions

37. Connect with me!