Social Media and Employer Branding
•Download as PPTX, PDF•
2 likes•2,109 views
The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Media and Employer Branding
Similar to Social Media and Employer Branding (20)
More from Vanguard Leadership
More from Vanguard Leadership (20)
Recently uploaded
Recently uploaded (20)
Social Media and Employer Branding
- 1. Twitter:@micadam Phone:+32 478 504135 Email: mic@vanguard-leadership.be
- 2. While the term "employer brand" denotes what people currently associate with an organization, employer branding has been defined as the sum of a company's efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active management of "a company's image as seen through the eyes of its associates and potential hires“ Wikipedia
- 3. Have the end in mind… Some examples Attraction & Retention
- 5. Employer Branding More than recruitment
- 6. Let’s stretch the mind a little
- 7. Employer Branding on Social Media Starts mostly with Recruitment
- 10. Career Pages
- 12. Career Blog • People • Job Hunting Advice • HR • Recruitment • Contests
- 17. Some numbers… • 10,000+ fans on Facebook (2 posts/day and 7 comments/post) • 11,000+ Twitter followers (Average of 10 tweets/day) • Over 100.000 views on YouTube • 80,000 followers of LI company profile • 12,000 members of LI group • 1 blog post/week
- 18. More stats • 45% of sodexo candidates come via social media • Sodexo reduced recruitment advertizing by $300K
- 19. But there is more…
- 21. On Boarding – New Employee
- 23. Company Values - Branding
- 24. Fun company to work & welcome your new employees
- 25. Training & Career Development
- 26. Working Culture
- 28. Enterprise Social Networks for Collaboration & Engagement& Internal Communication
- 30. Ambassadorship, Engagement & Increased Reach
- 31. Alumni Networks • Employee referral program • The “Boomerangs” • Future clienst
- 32. Let’s take a look at some examples
- 33. How to measure?
- 34. Good Attraction & Retention
- 35. Reduce time to fill openings
- 37. Reduce Sick Days
- 39. Connect with me!
Editor's Notes
- WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media