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Social Media for FINAT
Increase awareness,
Drive more traffic to website &
Attract new audiences!
Where do
you stand?
I am doing pretty
well on Social Media
AgreeDisagree
We are doing pretty
well on Social Media
AgreeDisagree
We are doing pretty
well on Social Media
AgreeDisagree
1. Why do you stand where you are standing?
We are doing pretty
well on Social Media
AgreeDisagree
We are doing pretty
well on Social Media
AgreeDisagree
2. What does the world look like over here?
We are doing pretty
well on Social Media
AgreeDisagree
We are doing pretty
well on Social Media
AgreeDisagree
3. What do we need to get here?
How can I...?
Have you been sharing
your presence here
on Social Media?
Photos, Questions & Learnings
/Gerrit.Heijkoop
@GHeijkoop
#FutureFINAT
But where will we do that?
Social Media Explained
Facebook I like labels
Twitter I am now making a label
Instagram Here’s a #vintage photo of a cool #label
Youtube Look at how I make labels
LinkedIn My skills include label making
Pinterest Here’s a collection of the coolest labels
Snapchat Look at this funky label design… quickly!
Whatsapp We are a group of label makers
small groups, no brands
aging, (live) video!
(live) quality video
online resume, networking
addicts, bots, press, complaints
coole pics, younger
women, e-commerce!
teens, fast growing
story
But why??!
What would happen if we
decide to stop with all our
social media efforts tomorrow?
#exercise
how
What do you find
most annoying
on Social Media?
#question
Your social media approach …
Do not do
unto others,
what you don’t
want others do
unto you
mental model
Social media are a ‘virtual bar’
Social ME-dia
working model
change …
Stop talking to them …
… give them some-
thing to talk about!
Join the conversation
people are already
having in their heads
What is your
audience talking
about in their head?
#exercise
practical model
If you get my attention... be relevant!
Learn
Love
Laugh
Location
5×L
Learn
5×L
wat
wat
Did you know…
contentFlipped Classroom!
Learn
Love 5×L
Social ME-dia
Learn
Love
Laugh
5×L
Learn
Love
Laugh
Location
5×L
Learn
Love
Laugh
Location
5×L
Learn
Love
Laugh
Location
5×L
Learn
Love
Laugh
Location
5×L
Create an update
about labeling in each
of the 5xL categories
#exercise
How can I...?
Now to make an impact…
How to organize all this?!
#reflection
apply to
your own
situation
Gerrit Heijkoop
Partner LiveOnlineEvents
Social: @GHeijkoop
Web: www.Live-Online-Events.com
E-mail: Gerrit@Live-Online-Events.com
Strategy Workshop: Social Media for FINAT

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Strategy Workshop: Social Media for FINAT