1. ORGANIZATIONAL
SCANNING

2. WHAT IS AN ORGANIZATIONAL
SCANNING ?
(INTERNAL AND EXTERNAL)

3. OBJECTIVES OF ORGANIZATIONAL
SCANNING
• Financial Capability Factors
• Marketing Capability Factors
• Production Capability
Factors
• Personnel Capability Factors
TO • General Management
Capability Factors
IDENTIFY

4. FACTORS RELATED TO FINANCIAL
CAPABILITY




5. STRENGTHS THAT SUPPORT FINANCIAL
CAPABILITIES
Access To Financial
Resources
Amicable Relationship
With Financial Institution
High Level Of Credit
Worthiness
Efficient Capital
Budgeting System

6. Low Cost Of Capital As Compared To
Competitors
High Level Of Shareholders
Confidence
Effective Management Control System
Tax Benefits Due To Various
Government Policies

7. FACTORS RELATED TO MARKETING
CAPABILITIES



8. 


9. STRENGTHS THAT SUPPORT
MARKETING CAPABILITIES
Wide Variety Of Products
Better Quality Of Products
Low Prices As Compared To Those
Of Similar Products In The Market
Price Protection Due To
Government Policy
Effective Sales Promotion

10. High Profile Advertising
High Quality Customer Service
Effective Distribution System
Favorable Company And Product
Image
Effective Marketing Management
Information System

11. FACTORS RELATED TO
PRODUCTION CAPABILITY




12. STRENGTHS THAT SUPPORT
PRODUCTION CAPABILITIES
High Level Of Capacity
Utilization
Favorable Plant
Location
High Degree Of Vertical
Integration
Reliable Source Of
Supply

13. Effective Control Of Operational
Costs
Existence Of Good Inventory Control
System
Availability Of High Caliber Research
And Development Personnel
Technical Collaboration With Reputed
Firms Abroad

14. FACTORS RELATED TO
PERSONNEL CAPABILITY




15. STRENGTHS THAT SUPPORT
PERSONNEL CAPABILITIES
Genuine Concern For Human Resources
Management And Development
Efficient And Effective Personnel Systems
The Organization Perceived As A Fan And
Model Employer
Expellant Training Opportunities And
Facilities
Congenial Working Environment

16. Highly Satisfied And
Motivated Work Place
High level of organizational
loyalty
Low Level Of Absenteeism
Safe And Salutary Working
Condition

17. Factor Related To General
Management Capability

(STRATEGIES RELATED TO MISSION
PURPOSE AND
OBJECTIVES,FORMULATION AND
IMPLEMENTATION MACHINARY ETC.)

(CAPACITY OF WORK,TRACK
RECORD,ORIENTATION,RISK
PROPENSITY ETC.)

18. 
(ORGANAIZATIONAL CULTURE,
USE OF POWER,POLITICAL
PROCESSES ETC.)

PUBLIC RELATIONS,SENCE OF
SOCIAL
RESPONCIBILITY,PHILANTHROPY
ETC

19. STRENGTHS THAT SUPPORT
MANAGEMENT CAPABILITIES
Effective System For Corporate Planning.
Control, Reward And Incentive System For Top
Managers Geared To The Achievement Of Objectives.
Entrepreneurial Orientation And High Propensity For
Risk Taking.
Good Rapport With The Government And
Bureaucracy.
Favorable Corporate Image.

20. Commonly Being Perceived As A Good
Organization To Work For
Development Oriented Organizational
Culture.
Political Processes Used For Consensus
Building In Organizational Interest
Effective Management Of Organizational
Change