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Gianluca	
  Fiorelli	
  
SEO	
  &	
  Inbound	
  Marke6ng	
  Strategist	
  
                ILoveSEO.net	
                      1	
  
Reasons You Should Belong to SEMPO
•  Expand Your Knowledge
•  Engage With Industry
   Leaders
•  Maximize Your Career Growth
•  Grow Your Business
•  Save Money
Sponsors and Partners




                        3
Housekeeping
Make your site go global




                           5
But trying not being stuck in the terminal




                                             6
Or not really understanding your international
                    target




                                             7
(Disclaimer: this is the only “cat photo” in this deck)

                                                          8
But only if done well




                        9
Before even thinking about
  SEO ask yourself this:



                        10
Is there a real potential
     going global?



                            11
The answer is in your Analytics




                                  12
The answer is in your Analytics




                                  13
The answer is in your Analytics




                                  14
The answer is in your Analytics




                                  15
The answer is in your Google Webmaster Tools




                                          16
The answer is in your Google Webmaster Tools




                                          17
The answer is in your Google Webmaster Tools




                                          18
The answer is in your Google Webmaster Tools




                                          19
The answer is in your Google Webmaster Tools




                                          20
Do a first fast keyword forecasting




                                      21
Do a first fast keyword forecasting




                                      22
What if we don’t see a real potential yet?




                                             23
What if we see a real potential?



Location is not        Location is a
determinant and        key factor and
there is not           there is enough
enough traffic to      traffic to justify
justify targeting      targeting each
each country           country
separately             separately

                                            24
What if we see a real potential?




                                   25
Subfolder, Subdomain and ccTLDs




                                  26
Subfolder, Subdomain and ccTLDs




                                  27
Subfolder, Subdomain and ccTLDs




                                  28
Subfolder, Subdomain and ccTLDs




                                  29
Subfolder, Subdomain and ccTLDs




                                  30
Subfolder, Subdomain and ccTLDs




                                  31
Subfolder, Subdomain and ccTLDs




                                  32
Subfolder, Subdomain and ccTLDs




                                  33
Subfolder, Subdomain and ccTLDs




                                  34
Subfolder, Subdomain and ccTLDs




                                  35
Subfolder, Subdomain and ccTLDs




                                  36
Geolocalization Factors




                          37
Geolocalization Factors




                          38
Geolocalization Factors




                          39
Geolocalization Factors




                          40
Geolocalization Factors




                          41
Geolocalization Factors




                          42
Geolocalization Factors




                          43
Geolocalization Factors




                          44
Geolocalization Factors




                          45
Geolocalization Factors




                          46
Geolocalization Factors




                          47
Geolocalization Factors




                          48
Geolocalization Factors




                          49
Geolocalization Factors




                          50
Geolocalization Factors




                          51
Geolocalization Factors




                          52
Geolocalization Factors




                          53
Geolocalization Factors




                          54
Geolocalization Factors




                          55
RED ALERT




            56
RED ALERT




            57
RED ALERT




            58
RED ALERT




            59
Link Building & Content Marketing




                                    60
Link Building & Content Marketing




                                    61
Link Building & Content Marketing




                                    62
International seo
Thank You!
Gianluca Fiorelli




www.iloveseo.net
gianluca@iloveseo.net
@gfiorelli1 on Twitter




                                 64

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