Want your business showing up in major publications like Forbes, Mashable, TechCrunch, Inc., and Entrepreneur? MWI's CEO Josh Steimle, author of over 200 articles on these and other publications, goes through his tips on how to pitch, how not to pitch, and what most people get wrong when they send their pitches to the media. Here at MWI we provide digital PR services, but before you hire us or anyone else consider doing it yourself by following these public relations tips. If you decide you need assistance we'd love to help. Note: This presentation was delivered on February 23rd by Josh in Shenzhen, China, so there is some China specific content, including Josh's WeChat QR code. If you're not sure what that stuff is just ignore it! If you're on WeChat, scan that code to join Josh.

1. @joshsteimle
PR Insider Tips
How to Get Featured in
Major Publications

4. Brought you by:
CHINA
MARKETING
SUMMIT
中国市场营销峰会|17

5. Brought you by:
CHINA
MARKETING
SUMMIT
中国市场营销峰会|17
SPEAKERS
Over 100 speakers will join us at CMS July 14-15, 2017. Upcoming and past speakers include:
MARGARET MOLLOY
CMO, SIEGEL+GALE
JEREMY GEIGER
FOURSQUARE ASIA HEAD
PETER VESTERBACKA
CREATOR, ANGRY BIRDS
MURRAY NEWLANDS
CONTRIBUTOR, FORBES
CAMERON CRAIG
HEAD, GLOBAL CORPORATE
COMMUNICATIONS,
POLYCOM
WINNIE FOON
CEO, FOON GROUP LIMITED
REDG SNODGRASS
CHAIRMAN, READWRITE
TOBBY ZANG
GM, RHINOER

6. @joshsteimle
300+articles/features:

7. @joshsteimle
Wehaveaproblem…

8. @joshsteimle
…nobodycares.

9. @joshsteimle
Whydon’tpeoplecare?

10. @joshsteimle
Beforethat,whatis
marketing?

11. @joshsteimle
Marketingistwothings

12. @joshsteimle
1.Content

13. @joshsteimle
2.Channel

15. @joshsteimle
Whathappenswhenwe
createbadcontent?

17. @joshsteimle
Buyersare“migratingtopeer-
basedcommunitiesandnew
sourcesoftrusted,relevant,
andcrediblecontentand
conversation.”

18. @joshsteimle
“…buyersandinfluencersare
turnedoffbyself-serving,
irrelevant,over-hyped,and
overlytechnicalcontent.”

19. @joshsteimle
Marketers“relyonpoorly
conceivedcontentthat
doesn’tconnectwith
customerneedsand
concerns.”

20. @joshsteimle
“…blatantlyself-servingand
promotionalcontentisa
majorturn-offcitedby43
percentofrespondents…”

21. @joshsteimle
Whathappenswhenwe
choosethewrongchannel?

22. Global mobile internet penetration, 2014-2019
Source: Statista

23. Global mobile data traffic, 2016-2021
Source: Statista

24. @joshsteimle

25. @joshsteimle
“Half of all YouTube traffic
comes from smartphones
and tablets.”
YouTube CEO, Susan Wojcicki

26. @joshsteimle
Everyone’seitheronmobile,
orgoingthere.

27. @joshsteimle
Andit’snotjustmillennials.

29. @joshsteimle
Whereiseveryonegoingon
mobile?

30. Global mobile data traffic, 2016-2021
Source: Statista

31. @joshsteimle
Whodoyoutrust?

32. @joshsteimle
Onlinemedia:

36. @joshsteimle
Majoronlinemedia+
Searchengines
=Majorattention

37. @joshsteimle
Howtogetjournaliststopay
attentiontoyou
(5steps)

38. @joshsteimle
Veryfewdothisright

39. @joshsteimle
3typesofplacement

40. @joshsteimle
1.Thefeature

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2.Themention

45. @joshsteimle
3.Thecontentsource

53. @joshsteimle
Oneinfographic,lotsof
placements,justone
problem…

55. @joshsteimle
Howtogetafeaturestory
(theeasyway)in5steps

56. @joshsteimle
1.Writeyourownstory

57. @joshsteimle
Greatstoriesareeverywhere,
youjustneedtolook.

58. @joshsteimle
Whatdoyousee?

60. @joshsteimle
Here’swhatIsee:

62. @joshsteimle
Onceyoutrainyourmind,
you’llseestorieseverywhere.

63. @joshsteimle
Wheretofindstories:
1. Questionspotentialcustomersask

64. @joshsteimle
Wheretofindstories:
1. Questionspotentialcustomersask
2. Questionscurrentcustomersask

65. @joshsteimle
Wheretofindthesequestions:
1. Yoursalesteam
2. Yourcustomerserviceteam
3. Quora.com

66. @joshsteimle
2.Chooseyouroutlet

67. @joshsteimle
2.Chooseyouroutlet
(andmakesureyouknowyouroutlets)

68. @joshsteimle
3.Chooseyourwriter

69. @joshsteimle
3.Chooseyourwriter
(andmakesureyouknowyourwriter)

70. @joshsteimle
Wait,howdoIfindwriters?

71. @joshsteimle

72. @joshsteimle
4.ThePitch

73. @joshsteimle
Don’tdothesethings

74. @joshsteimle
Don’tdothesethings
a. Shotgunpitch

75. @joshsteimle
Don’tdothesethings
a. Shotgunpitch
b. Sayyou’respecial

76. @joshsteimle
Don’tdothesethings
a. Shotgunpitch
b. Sayyou’respecial
c. Beg

77. @joshsteimle
Don’tdothesethings
a. Shotgunpitch
b. Sayyou’respecial
c. Beg
d. Makeitaboutyou

78. @joshsteimle
Dothesethings

79. @joshsteimle
Dothesethings
a. Knowthewriter

80. @joshsteimle
Dothesethings
a. Knowthewriter
b. Personalize

81. @joshsteimle
Dothesethings
a. Knowthewriter
b. Personalize
c. Offersomething

82. @joshsteimle
Dothesethings
a. Knowthewriter
b. Personalize
c. Offersomething
d. Keepitbrief

83. @joshsteimle
Realpitches

84. @joshsteimle
Thewrongwaytopitch

86. @joshsteimle
HiJosh,
ThisisSauravfromEsmeeNetwork,acontentmarketingcompanyin
India.Wewriteaboutthestartupsandproductswhicharebeing
developedhereandtheirstories.Wewavetopublishthearticleson
majorwebsiteslikeForbes,Huffingtonpost,Wireetc.Canyouletme
knowwhatistheprocessorifyoucanpublishonourbehalfthenwhat
costwouldittake.
Thanks
Regards
SauravPathak

87. @joshsteimle
Abetterwaytopitch

88. @joshsteimle
HiJosh,
I'vebeenfollowingyourwritingforawhileand
thoughtyou'dbeinterestedinthisstory.
Forbeswouldbeouridealoutletforthispiece.
Letmeknowwhatyouthink!
Thanks!

89. @joshsteimle
Alittleaboutyou…

90. @joshsteimle
Alittleaboutyou…

91. @joshsteimle
HeyJosh,hopeyou'redoingwellinHK.I
justfinishedauniquestoryon
entrepreneurshipthatexposesMLM
industry.Isaw5-6otherForbeswritersthat
coverMLMspace,butthoughtthe
entrepreneuranglewouldmakeit
appealingforyourreadersaswell.

92. @joshsteimle
Alittleaboutyou…

93. @joshsteimle
Alittleaboutyou…

94. @joshsteimle
Alittleaboutyou…

95. @joshsteimle
Review:Dothesethings
a. Knowthewriter
b. Personalize
c. Offersomething
d. Keepitbrief

96. @joshsteimle
Bonustip:Don’tgiveup!