All about local search engine optimization for beginners to advanced Internet marketers.

1. Local Search

2. ASDFAGENDA
•Local Search 101
•Name Addresses and Phone numbers (NAPs)
•Streamlined Platform Options
•Importance of Reviews & Platform Options
•On-Page/On-Site Local SEO
•Importance of Citations & Links
•Q&A

3. ASDFLOCAL SEARCH 101

4. ASDFLOCAL SEARCH 101

5. ASDFLOCAL SEARCH 101

6. ASDFLOCAL SEARCH 101

7. ASDFLOCAL SEARCH 101

8. ASDF

9. ASDFLOCAL SEARCH 101

10. ASDFLOCAL SEARCH 101

11. ASDFLOCAL SEARCH 101

12. ASDFName, Address, Phone # (NAP)

13. ASDFName, Address, Phone # (NAP)

14. ASDFName, Address, Phone # (NAP)

15. ASDFName, Address, Phone # (NAP)
St vs Street
STE vs Suite
Dr vs Drive
Ln vs Lane
1-800-555-5555 vs 800.555.5555

16. ASDFLOCAL PLATFORMS

17. ASDFLOCAL PLATFORMS

18. ASDFREVIEWS

19. ASDFREVIEWS

20. ASDFREVIEWS
• All Positive Reviews Look Suspicious
• Negative Reviews are Healthy but Should be Rare

21. • Don’t Threaten Negative Reviewers
• Don’t Incentivize Money or Services (e.g. Google+)
• Don’t Ask for Reviews (e.g. Yelp)
• If You Do, Don’t Ask HOW to Rate or Review.
REVIEWS – Don’t

22. ASDFREVIEWS - Do
• Do Earn Reviews
• Do Remind of Online Presence
o Badges
o Window Stickers
o Newsletters / Social Media
o Offline collateral (e.g. invoices/receipts)

23. ASDFREVIEWS - Services

24. ASDFON-PAGE/ON-SITE LOCAL SEO
•Structured Data
•NAP HTML Markup
•Titles
•Geo meta tags
•Regional content
•Neighborhood SEO
•Mobile-friendliness

25. ASDFSTRUCTURED DATA
•Schema.org Local Business
•Schema.org Postal Address
•Google Structured Data Markup Helper

26. ASDFNAP HTML MARKUP
•<address>COMPANY ADDRESS</address>
•Tel Attribute for Clickable Phone Numbers

27. ASDFTITLES
•No keyword stuffing!

28. ASDFGEO-META TAGS
• <meta name="zipcode" content="22630" />
• <meta name="city" content="washington dc, front royal" />
• <meta name="state" content="virginia" />
• <meta name="country" content="usa, united states of america" />
• <meta name="geo.placename" content="Front Royal, VA 22630, USA" />
• <meta name="geo.position" content="39.04708;-78.151628" />
• <meta name="geo.region" content="US-VA" />
• <meta name="ICBM" content=" 39.04708, -78.151628" />

29. ASDFREGIONAL CONTENT
•Unique landing page for every store
•Use neighborhood info on:
•Local listings, titles, descriptions, and site.
•Use unique info for that region:
•Recommended relevant local spots
•Local store photos
•Local event attendance/sponsorship

30. ASDFMOBILE-FRIENDLINESS
• Responsive Design
• If separate URLs:
• Redirect Desktop/Mobile Users Appropriately
• Use Tagging for Mobile and Desktop Versions
• Fast Loading

31. ASDFOFFSITE SEO: LINKS & CITATIONS
• External links are editorial votes
• Quality trumps quantity
• NAP citations are the links of SEO
• Quantity more important

32. ASDFResources Local Strategy Infographic
http://www.bitrebels.com/wp-
content/uploads/2013/03/local-seo-strategy-guide-
infographic.png
 Ultimate Guide to Local SEO
http://www.seomaverick.com.au/local-seo-ultimate-guide
 Scaling Local Landing Pages Video
http://moz.com/blog/scaling-geo-targeted-local-landing-
pages-that-really-rank-and-convert-whiteboard-Friday
 Neighborhood Local SEO
http://searchengineland.com/ready-googles-
neighborhood-algo-194161
 Guide to Mobile Technical SEO
http://searchengineland.com/the-definitive-guide-to-
mobile-technical-seo-166066
 Asking for Local SEO Reviews
http://searchengineland.com/ask-reviews-true-story-local-
seo-203254
 Local Search Ranking Factors
http://moz.com/local-search-ranking-factors

33. ASDFQUESTIONS?