MediaCore CEO & Co-founder Stuart Bowness delivered the opening keynote at Penn State Universitiy's Media Commons Tailgate event, 3 October 2014.

1. Transforming learning with video

2. Stuart Bowness
CEO, MediaCore @stuartbowness

3. Kepler
Working to reduce cost of higher ed in sub-sahara
“A daring global experiment: using freely available online
courses to bring top-tier instruction to the neediest parts of
the planet, where the number of young graduates is soaring.”
!
— Jeffrey Bartholet, Scientific American

4. Trends in student video use:
The Netflix Generation

5. Video is eating the internet
SOURCE: CISCO 2013
Global Internet Traffic
2013 2016
Video
Everything else

6. Online video viewership
% of users who watch video in a month
SOURCE: COMSCORE, DEC 2013
12 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
Age of
individual
91%

7. Binge Netflix viewing
on college campuses
2 weeks
49 episodes of LOST
4 weeks
120 episodes of
How I Met Your Mother
SOURCE: WASHINGTON POST, 2011

10. Today’s students are used to
great video experiences

11. The rise of mobile + tablet video
SOURCE: OOYALA
20%
10%
0%
Aug
2011
Feb
2012
Sep
2012
May
2013
Sep
2013
Share of
mobile + tablet
video plays

12. Why does video resonate so strongly
with today’s students?
Immediacy Control Portability

13. Students have short attention spans
SOURCE: WISTIA

14. Students are also content creators
% of users who post video online
SOURCE: PEW RESEARCH
2009
2013
0% 10% 20% 30% 40%

15. It’s time for a change:
Transforming learning with video

16. Recording traditional lectures:
More of the same, misses the opportunity

17. We need to find new ways
to deliver learning.
The barrier is
finding the time.

18. Learn more: www.lightboard.info

19. It’s easier than ever to create and share
One Button Studio, Mobile and Desktop Capture

20. Tools for increasing engagement
WeVideo’s annotations + interactivity are great ways to make
the most of the medium of online video.

21. Size Length matters
Content designed for the web needs to be broken into
short, concise chunks.
The most popular lectures online are rarely longer than
10 – 15 minutes.

23. Give students the opportunity to
create content, too.

24. search…

25. how-to

26. how-to
how-to cook an omelette
how-to play piano
how-to survive college
how-to write an essay
how-to DJ
how-to paint with watercolours
how-to fold a shirt — Japanese style
how-to turn water into wine
how-to make sushi

27. How to brew coffee in your college dorm room
This got 11 million views

28. So how do we go from this…

30. To this…

32. In summary…
1. Consumer experience is setting the standard for what
students expect from their learning experience.
2. Take note of how students use video and how we can
use it to our advantage.
3. Empower students to create content, too.
It’s never been easier!

33. We’re excited to be working with PSU
to engage your Netflix generation